Archive for the ‘Books’ Category

Business card – got one?

March 12, 2017

Hi Dave – I’ve decided to order business cards. I was wondering exactly what information to include. I was thinking phone number, email, and website. I was wondering if there was anything else or if there was a reason not to include my address. – K.S.

Hey K.S. – Great decision. I’m always surprised at how many comedians or humorous speakers don’t have business cards. Maybe it seems like a relic from the past – like sending a videotape instead of a link to an online video – but it’s still an important promotional tool.

CoyoteHow is anyone going to know you’re out there and available for gigs if you don’t promote yourself? Unless you’re a known comedian, have a Comedy Central special or a big-time agent pushing for you, you need to be prepared to take care of business.

Of course the FIRST business step is to be such a great comic or speaker that people will want to see you. That comes through writing, performing, rinse and repeat. But once you’re ready to move forward in your career, promotion becomes a big part of the business plan. You need to be prepared to take advantage of opportunities that could lead to showcases or even paying gigs. Promotion can help get your foot in the door. Talent, hard work and dedication is what gets you hired.

Like I said in my book Comedy FAQs And Answers: They may call it amateur night, but nobody’s looking to hire an amateur.

Memorize that – because it’s true.

I’m not going to get into all the different methods and ways to promote yourself or even talk about showcases since that’s not what your question is about. Let’s talk business cards.

I write a lot about networking and being part of your area’s comedy scene. If you’re out there, you never know who you’re going to meet that could actually help your career. But are you always prepared to take advantage of it?

dave cardWhen I was at The Improv, comedians would talk with us about how to audition, or the best way to send in a promotional video. Then instead of leaving a business card, more than a few would say, “Let me give you my email address,” (or you can substitute “phone number” or “website” or “Facebook page“). They would expect one of the managers to write it down, or would ask for a bar napkin or scrap of paper to scribble out the info.

Were they nuts or what?? There’s no way we’d take someone like that seriously. Sorry but in the back of my head I was thinking, “Amateur…

Or worse yet, the comic would just give his name and say, “I’ll send you a link for my website” or “Keep me in mind when the club does a showcase.”

Sorry, but I suck at remembering names. In fact, right now I have this woman bugging me while I’m trying to write this. Oh man… what’s her name? I should remember since I’m married to her…

Get the idea?

—————————————————————————-

Comedy Workshop at The Cleveland Improv

Starts Saturday – March 25, 2017

Workshop Marquee 150

Meets 3 Saturdays from noon – 4 pm

Evening performance at The Improv – Wednesday, April 12

Chicago Spring 2017 Dates TBA – Stay Tuned!

For details, reviews, photos and to register visit…

TheComedyBook.com

*

———————————————————

When someone like a talent booker, event planner or club manager deals with a LOT of comedians or speakers, give them the BEST and EASIEST way to remember who you are and how to get in touch with you. Business cards are not a relic from the past or uncool to hand out. In fact, it’s an important part of doing business – if you’re serious about it.

Another example…

A young comedian dropped off a DVD for possible work at the club. Instead of an unreadable name and phone number scribbled in marker on the DVD, he had a professional looking business card in the plastic cover. That didn’t mean he would get hired or even score a showcase – talent and experience will determine that – but it certainly gave the image of being serious about his career.

Remember – nobody wants to hire an amateur.

So to finally answer your question, a business card should include your name, what you do (comedian and/or speaker, etc…), the best way(s) to contact you, and where potential clients can see your video and promo material:

  • Phone
  • Email
  • Website
  • If you have a blog, newsletter or podcast that pertains to your career and is interesting, include the link

A smart idea is to design your business card to stand out from the competition.

template cardA photo of yourself or a logo will work. But if you (or a friend) have experience doing this, the idea is to have a business card that’s SO unique and interesting and basically SO cool – the people you give it to will actually keep it, rather than eventually tossing it away or losing it in a drawer.

I know that’s tough to do – and I’m always trying to come up with new designs that fit my definition of SO cool. But it’s always a goal.

If nothing else, go on a website that offers inexpensive business cards (there are plenty, but for a suggestion try VistaPrint), design one or two with different looks and never leave home without at least a few. You can always change or update the cards later since they’ve become very inexpensive (and sometimes free).

If you’re serious about this business you have to take promoting and networking seriously.

When you make a new contact or stumble into an opportunity, a business card makes it clear who you are and how they can get in touch with you. There’s nothing amateur about that.

————————————————————————————-

Sign up now through this LINK for Dave’s free newsletter

81GJkRCQdZL._SL1500_

Receive 20% off at Amazon.com for How To Be A Working Comic

———————————————————————————

Word of warning (based on your above question):

Never put your home address on your business card or any promotional material. You don’t know who will wind up with this stuff and the last thing you need is some wacko stalking you. And yes, I’ve known this to happen with both male and female performers (so don’t be a sexist and think you’re immune).

Amateurish or a relic of the past?

Not when a business card can make it easy to find you and hire you. It’s called being a professional.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

————————————————————————————-

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

The comedy police

February 27, 2017

Hey Dave – I was at an open-mic last week. A comic went on stage and “called out” another comic who had gone on before him for stealing jokes. He did this from the stage. But afterwards he couldn’t prove it and no one else could remember hearing the jokes anywhere else before. We think he was wrong and he handled it wrong. Any thoughts? – D

Hey D – I always have thoughts. And when they’re thoughts about comics or speakers stealing material, they’re never good thoughts.

Keystone Cops

There oughta be a law!

What a jerk.

Wait… let me rethink. We might have two jerks here. Allow me to think out loud – or at least in LOUD writing.

JERK #1:

This honor goes to the comic who “called out” the other one from the stage. First of all, as he admitted later, he had no proof for doing this. Maybe he thought it was funny to be on the edge – which can sometimes be very funny. But in the situation you described, it’s not funny when it’s at the expense of someone who is also using an open-mic to become a better comic (the purpose of doing these).

Of course this is assuming the first comic actually didn’t steal any material.

The comic who accused the other should’ve talked with him off stage and not dissed him in front of an audience. A little courtesy is due, unless that comic is known for stealing material. In that case I’d say go ahead and trash him. I’m sure most comics will agree.

But without proof and only working off a hunch, the more professional way is to take that person aside and talk with him – privately – about it. This is a topic in my book Comedy FAQs And Answers with Bill Engvall answering the question.

Bill talked about the comedy police.

"Hey, I've heard that joke!"

“Hey, I’ve heard that joke!”

Basically, when you think a comic is stealing material, mention it to him/her – off stage. In other words, honest comics will police each other. They’ll warn each other if another comic is doing the same joke or bit. But if the warned comic continues with it – then there could be repercussions.

I’ll give you an example of that in a moment, but in the meantime…

The comic may not even realize he/she is doing it and has actually written a joke too similar to a joke someone else is doing.

I’ve seen it happen…

Two comedians – one in NYC and the other in LA – wrote the same joke. They didn’t know each other and as far as I know from talking with both, had never even played the same clubs. But the one in LA was booked for an appearance on the television show A&E’s An Evening at the Improv and did the joke.

I know because I was standing off camera at the time.

—————————————————————————-

Comedy Workshop at The Cleveland Improv

Starts Saturday – March 25, 2017

Workshop Marquee 150

Meets 3 Saturdays from noon – 4 pm

Evening performance at The Improv – Wednesday, April 12

Chicago Spring 2017 Dates TBA – Stay Tuned!

For details, reviews, photos and to register visit…

TheComedyBook.com

*

———————————————————

After the taping I mentioned it to the other comic in NYC and he immediately told me he had to stop doing the joke. The comic who did it on television was now the owner because of the audience exposure. He never felt the other comic stole it from him because they weren’t in the same comedy circle. He felt bad because the joke was based on his appearance, but then again it worked that way for the other comic also.

The bottom line was that he understood how the business works. He could never do that joke again without a member of the comedy police calling him out on it.

So it’s possible a comedian might be doing material too similar to someone else and not realizes it. The best way to handle it is without grandstanding in front of an audience. Tell that comic after the show and give proof. If he continues – then everyone can trash him.

Just like the following…

JERK #2:

Navin R. Johnson

“The Jerk” not “a jerk.”

If a comic or speaker is stealing material and is caught, a wise move is for that comic or speaker to NOT do it again and to start writing. Otherwise they risk suffering the consequences.

Here’s what I mean…

There was an open-mic comic in NYC when I was starting out. He was a nice guy and it didn’t hurt his standing with us that he ran a popular open-mic where new comics could get stage time.

He wasn’t any better than any of the other comics just starting out. They were all working on creating material and trying to figure out how to deliver it on stage. Every once in awhile someone would come up with a good joke or bit – which would become a keeper in his or her set.

This guy was also developing his act, but every few weeks he’d travel to Florida where he told us he was a headliner. We knew his family lived there, but he always said he went for work and visiting his family just meant he had a place to stay for free.

But the headliner part of his story never seemed right.

If that was true, the Florida comedy scene must have been really hurting and a smart move would’ve been for all the other new comics to move there for headlining gigs. Of course I’ve learned from first hand experience that’s not true (and yes, that was a positive shout-out to all the comics I met at my Tampa workshops last year!). Other possibilities were that he had friends booking clubs or was delusional. We just couldn’t figure out which.

————————————————————————————-

Sign up now through this LINK for Dave’s free newsletter

81GJkRCQdZL._SL1500_

Receive 20% off at Amazon.com for How To Be A Working Comic

———————————————————————————

Then a real headliner from NYC told us what was going on. He had just played a club in Florida and our “friend” was opening for him. He was doing the best bits he had stolen from the open-mic comics playing his open-mic club.

Say what?!

The reaction was worse than getting “called out” from on stage. Let’s just say no one would play his open-mic anymore (he lost it) and no one that ran an open-mic would give him stage time. Word spread around the NYC comedy scene and eventually I’d heard he had moved back to Florida to pursue his floundering comedy career. Actually I heard he was parking cars, but I have no proof to call him out on that.

But I do have this proof…

A few years later I was the talent coordinator for the TV show A&E’s An Evening at the Improv in LA. He called – out of the blue – and tried to play the friend card with me for an audition. To make a short story even shorter – he didn’t get the audition.

Stooges Police

We don’t need no stinkin’ badges!

Chalk another one up for the comedy police.

So I guess to answer your question, yeah – I think it was wrong for the guy (jerk #1) to call the other comic out from on stage. If he really thought there was an issue of stealing, he should’ve have talked with him in private. The other comic may not even have realized it, but if there’s proof he should stop.

If he did steal, a warning from a member of the comedy police should convince him not to do it again.

If you’re already part of your area comedy scene you already know what a small world it really is. If it’s obvious this comic is stealing and continues to do so, the word will get out and it’s doubtful anyone would ever want to work with this jerk. Odds are better he’ll be parking cars somewhere before he ever has a chance to “own” anyone else’s jokes on television.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

————————————————————————————-

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Shake things up in 2017

January 4, 2017

Hi Dave – I’m one of those people who will always wonder, “What if?” I’ve fallen behind in my stage fright quotient and will definitely tackle those fears and hit the stage once I get a solid five minutes (of comedy material). I may sink, swim or neither, but it’s time to shake things up. I was just watching what I consider to be the underrated Stardust Memories with one of my favorite lines: “You wanna help mankind? Tell funnier jokes.” Much obliged – P.J.

2017

Ready… set… go!

Hey P.J. – I like your attitude. It’s a new year, which for many people can signal a new change or a new direction in life. Personally I don’t see why changes can’t be made anytime you feel you’re ready and it’s needed, but the New Year’s Countdown and ball dropping in New York’s Times Square can be like a starter’s pistol going off. For some, it’s time to start running in a new direction.

Three, two, one… Happy New Year!

Wait a minute… another year? “What if…?

How often have you thought that? We’d all like to swim rather than sink, but to do neither sounds like a step backwards to me. So I’m gonna kick-start 2017 with a bit of a challenge:

Let’s shake things up.

Since you’ve read this far AND if you’ve read any past FAQ’s And Answers I’m assuming you have a sense of humor AND a flair for creativity (and that’s a creative word: flair). You’re either a comedian or a humorous speaker – or both – or aspiring to be one or the other – or both.

How do you stand-out from everyone else? What separates you from the pack? Maybe it’s time to shake things up and take a risk.

oldball

Wait until next year?

Taking a risk can mean different things to different people. If you’ve never been on stage for whatever reason (stage fright quotient?) but it’s burning a BIG “What If?” in your brain – do it now. If you’re waiting until the ball drops next year, you risk losing this year. Go to an open-mic, take a class, form a writing group – whatever, there are tons of options. There are also plenty of good books on the market (and not just mine – search around) on how to write and perform.

Let’s shake things up.

If you’re already on stage doing comedy or speaking and your career is not where you think it should be – make a change. Take a risk. Try something different. It could be different topics, different energy, different venues or even a different location. You never know until you try.

One of my favorite stories in my book Comedy FAQs And Answers: How The Stand-Up Biz Really Works is from comedian Christopher Titus.

—————————————————————————-

January 2017 Comedy Workshop

At The Cleveland Improv is SOLD OUT!

Workshop Marquee 150

Workshop showcase performance at The Improv

Wednesday, February 8th at 7:30 pm

For information and to register for future workshops visit…

TheComedyBook.com

*

———————————————————

He described himself early in his career as being the “happy-go-lucky comic.” He was funny, but there was nothing that separated him from any other observational comic.

Then his manager challenged him to take a risk. He suggested he be real on stage.

Titus was one person (happy-go-lucky) on stage, but off stage he had a dark, edgy – risky – style of humor. Accepting the challenge, he wrote a bit about stabbing his boss with a letter opener. It worked BIG time. This change in his comedy voice separated him from the pack, made him an in-demand headliner and also star of his own television sitcom, Titus.

ball-drop

Now’s the time!

Now I’m not saying to write material about stabbing your boss with a letter opener. If you look back at the above paragraph, it’s been done. Copying someone else’s material is not going to get you anywhere in this creative business. In fact, it would be a step backwards. And it probably wouldn’t be a good idea to go in a more edgy direction if that is NOT where your true humor is based. Some comics like more family-oriented material or working in the corporate (clean) market.

All I’m saying… suggesting… (motivating?)… is to make this YOUR year. Accept the challenge and shake things up.

If you’re waiting to start, take that important first step and get on stage. If you’re looking for help in preparing for that first step, are too nervous, or have a full-blown case of stage fright, take a workshop and let someone with experience help you ease your way into it. If you’re already performing, remember the famous line from Stardust Memories (a Woody Allen film if you need to know):

“You wanna help mankind? Tell funnier jokes.”

Have a productive, successful and laugh-filled 2017.

Your Pal – Dave

————————————————————————————-

Sign up now through this LINK for Dave’s free newsletter

81GJkRCQdZL._SL1500_

Receive 20% off at Amazon.com for How To Be A Working Comic

———————————————————————————

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

————————————————————————————-

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Bomb Alert! Here’s an on stage survival guide

December 18, 2016

Hi Dave – What should you do if no one is laughing or if you realize that you are starting to bomb? – A.B.

Hey A.B. – Duck and cover. Okay, if that’s not the answer you’re looking for, here’s another one I’ve seen work…

But first a definition.

Charlie Chaplin

Taking cover

Some of our readers may not understand what you mean by bomb. That’s when you’re doing your best to entertain (comedians) or entertain AND inform (humorous speakers) and NOTHING is working. The audience is not laughing, you’re starting to panic, you begin to sweat, and you have this overwhelming feeling that everyone in the room HATES you.

That’s called Bombing 101. And if you ever get used to it you’re in the wrong business. I don’t know any comedian who hasn’t gone through the sensation. If they claim they haven’t, they’re playing a joke on you.

The dedicated comics never let bombing on stage stop them from performing again. But the smart ones use the experience to learn something. And what they usually learn is what NOT to do on stage again that caused them to bomb in the first place.

—————————————————————————-

Winter 2017 Comedy Workshop

At The Cleveland Improv starts Saturday, January 21st!

Workshop Marquee 150

Workshop showcase performance at The Improv

Wednesday, February 8th at 7:30 pm

Space is limited to 10 people – for details and to register visit…

TheComedyBook.com

*

———————————————————

As an example:

In my book Comedy FAQs And Answers I talked with comedian George Wallace about this. He told me how he first started his career under the stage name The Reverend George Wallace and would use a phone book like a Bible. It worked in NYC, but when he played his first road gig in upstate New York, the audience hated his act. He was paid to do an hour – and he did an hour – but it was a mega-ton bombing experience. He told me that during the drive home he thought about driving his car off a bridge because he felt so bad.

But the learning experience was that he would NEVER allow himself to go through that again. It made him rethink and change everything about his act and his comedy voice (who he was on stage). The Reverend title was gone and so was the phone book. He decided that if he was having fun – a party – on stage, so would the audience. When the audience is having fun – when they’re in a party mood – you’re NOT bombing.

And if you’ve ever seen George Wallace perform you’ll know what I mean. He’s become immune to bombing.

So you want some advice? Okay…

Young Frankenstein

Talk WITH the audience!

If you feel like you’re starting to bomb, a technique or trick (for lack of a better term) I’ve seen some other big-name comics use to turn the situation around is to talk TO and WITH the audience. Seriously, I’ve seen it more times than I can remember. Forget your material for a moment – especially since they don’t appear to like it anyway – and bring the audience into the show.

Here’s an example…

When I was scheduling the comics for the Hollywood Improv, one of our most dependable (meaning funniest) acts was not only a great performer but also a GREAT writer. Comics in my workshops know who I’m going to talk about because I always name (drop?) names. But since I didn’t do an interview with him for one of my books and haven’t been in direct touch lately to politely ask if I could drop his name here, I’ll just keep his identity secret. But I’ll drop a hint that when another big-name star took over hosting a big-name late night television show, this comic was brought in as the Head Writer.

That’s how much respect this guy has in the comedy business!

His material is great and I’ve always enjoyed watching his sets because of that reason – great material. But I remember one evening at The Improv when the audience just wasn’t getting it. I have no idea why not, but it happens to all comics at some time or another.

Anyway, much to my astonishment and confusion, his material wasn’t working. But as I watched, he took the microphone out of the stand (which he rarely ever did), walked to the front of the stage and started talking TO and WITH the audience. He really looked at the individuals and REALLY had conversations.

He kept it simple, easy, and made it comfortable for everyone to be involved in what he was doing.

Where are you from?” and “What do you do for a living?” types of questions led into some very funny replies and ensuing conversations. And once the audience was with him, he stepped back, put the microphone back in the stand and started doing his material.

This time the audience LOVED him AND his material. They followed him, GOT the material, laughed at the material, and it was a great show. He walked off stage to big applause.

So I had to ask him about it – right?

————————————————————————————-

Sign up now through this LINK for Dave’s free newsletter

81GJkRCQdZL._SL1500_

Receive 20% off at Amazon.com for How To Be A Working Comic

———————————————————————————

He reminded me that all comedians start out as MC’s in clubs. That’s where you break in and get your earliest on stage experience. It’s how you develop your writing and performing skills in front of listeners who will respond – positively or negatively. And one of the most important jobs of being an MC is to warm up the audience (make them laugh) and get them involved in the show.

What’s the best way to do that? Talk TO and WITH them.

He had developed the skill, talent and experience for doing that – and could call on it whenever he needed to. Not only did I see (and talk with) comics using this technique in Los Angeles, but also when I worked at The Improv clubs in New York and Cleveland. It’s nothing this particular comic simply tried on a whim because others had already proven it can help defuse a bombing situation.

So in other words, I could also name (drop) other comics I’ve watched do this and also tell you they gave me the exact same explanation. When they were MC’s moving up in the biz, they learned how to talk TO and WITH an audience. It’s an important learned skill and a way to keep them involved, interested and (hopefully) laughing. And when that’s happening you’re not bombing.

So if it happens, start talking. Otherwise, just get used to the duck and cover method of surviving on stage.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

————————————————————————————-

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

Finding stage time

November 4, 2016

Hey Dave – I have performed terribly at three open-mics in Kentucky. Could you point me in the direction of a “lower-end” establishment in Ohio? I’m looking for a place that does not require you to bring five friends. I don’t know five people. Thanks, J.

Open MicHey J. – Thanks for thinking of me when it comes to “lower end” establishments. Maybe I should start calling this the Blue Collar Column – NOT! But instead of worrying about how to get a “higher end” reputation, I’ll share some thoughts about how to get stage time at open-mics whether you’re in Kentucky, Ohio, or wherever.

But before we get into that, let’s talk about having to bring friends if you want to perform…

Usually if an open-mic (or showcase) night is not offered by a legit comedy club, they tend to be here one minute and gone the next. And to make a general statement, open-mics are usually in bars or nightclubs. Yeah, I know there are open-mics in churches and other places, but I’m talking in broad and wide and general terms right now.

If a “lower end” establishment runs a profitable comedy open-mic (attracts paying customers) chances are it’ll keep going. If not, then the owner needs to find something else that will bring in money, like investing in a giant screen TV for football season.

That’s why there are so many pay-to-play or bringer clubs where you have to bring x-amount of paying customers if you want to get on stage. This is a business deal. Comics get valuable stage experience to work on improving their performances and material so they can eventually move on to paying gigs in “higher end” comedy clubs.

From management’s point of view, that’s what they’re “giving” you.

—————————————————————————-

November 2016 Comedy Workshop

At The Cleveland Improv

Is SOLD OUT!

Workshop Marquee 150

Workshop showcase performance at The Improv

Wednesday, December 7 at 7:30 pm

For info on upcoming Chicago and Cleveland workshops visit…

TheComedyBook.com

*

———————————————————

The trade-off is that the performing comics need to bring in paying customers. Making money is what keeps these clubs in business. From management’s point of view that’s what comics are “giving” them.

By the way, this is proof I didn’t sleep through all my college economics classes.

I can go into some of my stories about open-mics in NYC that always had an audience and comics simply signed up and performed. For the most part, it’s not like that anymore. Now you need x-amount of friends who are willing to drop a few bucks for a cover charge and a couple drinks to help further your career.

There’s some good advice on how to beat the bringer system in my book Comedy FAQs And Answers from my good pal and NYC comedy coach, Chris Murphy. I’d share it with you now, but my NYC publisher wouldn’t be too happy. You can check it out for free at your local library, or drop a few bucks on Amazon.com (it’s in paperback, Kindle, Nook and iBook).

Searching

Searching

And now that Introduction to Economics 101 is over, let’s get back to your original question – finding open-mics. After all, that’s the direction you want to be pointed in…

As mentioned, open-mics come and go. I used to hand out a long list in my comedy workshops to help everyone find stage time. And since I’ve done these in different states, it was quite a long list. I’d call the major comedy clubs to see what they had going, but for the local open-mic scene I’d rely on info from the current workshop members and add that to the list. But by the time I started the next workshop, that list was already outdated. The open-mics that were hot only a few weeks earlier had stopped and the comics had found new places to perform.

So instead of handing out a road map that sometimes led nowhere (a club that ditched comedy for a big screen TV) there’s a better way. It’s called research and networking.

If you have an eye on a certain area, in your case Ohio, do a Google search for comedy clubs. It’s easy – I do it all the time to see what’s going on and who’s appearing in other cities. If they have an open-mic it’ll be listed on their website. Remember, they’re in business and it’s always good business sense to promote whatever they have going on.

————————————————————————————-

Sign up now through this LINK for Dave’s free newsletter

81GJkRCQdZL._SL1500_

Receive 20% off at Amazon.com for How To Be A Working Comic

———————————————————————————

Also, there’s always a phone number. Again, it’s good business sense.

From my experience, rarely will the club owner or manager answer the phone. That’s why they have people working in the box office, telemarketers and other staff. I only mention this because a lot of comics worry about making a lasting bad first impression on the person who ultimately controls who performs and who is banished to comedy hell for bothering them with annoying phone calls. I’ve also learned a lot of people who answer phones in comedy clubs are also aspiring comics.

Hey – if you want to be a plumber, you work with plumbers. If you wanna be a doctor, you intern with doctors. If you wanna be a comedian…

Make sense? And there’s no way you can argue with me about that. Too many of the former door-guys I worked with at the NYC Improv have gone onto successful comedy careers. They got firsthand experience on how this business works by being involved in the comedy scene.

Hint: Read that last sentence again. It’s a road map to where we’re going with this…

Even if you’re not ready to perform at a legit comedy club’s open-mic (trust me, you’ll need a lot more than three times on stage to even think about it) ask the person who answers the phone if they know of any open-mics in the area. Even if they say no, it won’t make a lasting bad first impression on anyone who can give you stage time. It’ll just make you do another Google search and find another club to call.

When you find even ONE “lower end” establishment, call and ask if they’re doing open-mics. Word of warning: I remember two comedians from my workshop that followed through on the fist step, but skipped the second. They didn’t find out the open-mic was history and now a sports bar until after a four hour one-way drive. Even worse, the two comics I’m talking about didn’t like either of the teams on the big screen TV.

If the open-mic is in business – go there.

The deal is, once you find one open-mic you’ll meet other comedians and can start learning about the area comedy scene. It’s called networking. Be supportive and watch the other comics. Do your time on stage and get to know these people. After all, you share the same interest – comedy.

Don’t be a user and don’t be annoying. Both are good ways to keep the number of friends on your list under five. Ask if they know of any other open-mics and make a point to be there. If you know of open-mics in your area, share the info.

Be part of the scene!

Be part of the scene!

It’s all about becoming a part of that particular comedy scene.

I know it sounds simple. But you know what? It usually is if you’re serious about doing this. I’ve been waaay involved in the comedy scenes in three major cities and I’ve seen how this works. I don’t just make this stuff up during television commercial breaks.

Comics can be very supportive of each other and it’s a tough business to go at it alone. It can be good to walk into a new club and see a few familiar faces. Ride share with other comics or start a writing group. There are all kinds of ways to get involved and that’s what you need to do.

And yeah, to off-set any emails I might receive about that positive outlook, you’ll also run into others who are complete jerks. But you know what? You’ll find that in any business. Just deal with their negativity the best you can and focus on where you want to go as a comic and how to get there.

Okay, that might have been long-winded, but here’s the business deal.

Once you get involved in a local comedy scene you’ll get to know the other comics. You’ll learn about other open-mics and that’s how you’ll know where to go for stage time. But remember to be supportive. If you can help someone get on stage, there’s a better chance they’ll help you. Simple? From what I’ve seen, it usually is.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

————————————————————————————-

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

Booking conference gigs: think big and start small

October 17, 2016

Hi Dave – I just joined your email list. I do humor and did my first two stand-up open mics… rough crowd. Someone threw a cup of ice at one of the other comedians. My goal: to get some gigs entertaining at travel conferences. I have a bunch of funny travel stories. Any idea who I approach? A booking agent? I’m new to this, so any thoughts are appreciated. – R.R.

Open mic night

Open mic night

Hey R.R. – Only one cup of ice and you call it a rough crowd? Welcome to the world of open mics. No wonder you want to perform at conference / corporate gigs. They’re usually better behaved and the most they’d throw at you are icy stares if you’re not funny.

What you really need to concentrate on is getting more experience performing in front of an audience. Two stand-up open mics are a great start, but you need a LOT more. It’s key for working not only on your material, but also timing and delivery – and avoiding icy stares.

That can only be learned through on stage experience.

So in addition to getting more performing experience, my suggestion for you right now would be to focus on writing. Specifically – since you mentioned it – writing funny travel stories. It’s a topic that interests you and what you want to share with an audience.

I mean, after all, you mentioned it…

This is true for anyone who writes, whether it’s comedy material, a speaker’s presentation, short stories, epic novels… and the list goes on and on. If you don’t find it interesting, chances are your audience won’t either.

There are many different writing techniques to help you get started, or if you’ve already started, how to organize your efforts into a working comedy set or presentation. I’ve shared more than a few in past FAQs And Answers and organized the best of those in my book Comedy Workshop: Creating & Writing Comedy Material (check out Amazon.com – it’s cheap… or as they say in the corporate world: inexpensive).

In the meantime, pick topics that you really want to talk about. In your case, travel stories.

—————————————————————————-

Comedy Workshop at The Cleveland Improv

Starts Saturday, November 12, 2016

Workshop Marquee 150

Meets 3 Saturdays (skip Thanksgiving Weekend)

Includes evening performance at The Improv on December 7th!

For details, reviews and to register visit…

TheComedyBook.com

*

———————————————————

Start small.

What I mean by that is to work on coming up with a short five minute set or presentation. It’s like writing a book. You may have an outline for an entire novel, but you still have to write it one chapter at a time. To use an old saying to back me up:

big food

Thought I could do it…

Don’t bite off more than you chew.

Put together what you feel is a great five minute presentation. Fill it out. Use colors (my favorite term for great descriptions). If it’s about travel – take the audience there with you through colors and experiences. And since we’re also talking about humor, be creative and funny with your writing.

The next step is to try it out in front of an audience. If you’re a stand up comedian, hit all the open mic clubs in your area as many times as they’ll let you on stage. But since you’re looking to break into the corporate market as a comedian or humorous speaker, volunteer to do your short presentation at local business organizations and special interest groups during their breakfast, lunch, or dinner meetings.

For free.

Why free? Because it’s a practice session for you. Like open mics for comedians, these organizations are doing YOU the favor – not the other way around.

I’ve written a lot about this concept in past FAQs And Answers. It’s the open mic circuit for corporate entertainers and the best way to put together a presentation. But remember, keep it squeaky clean and G-rated (another concept I’ve shared a lot about in past articles).

That’s the ONLY way to work in this market. Don’t let anyone fool you into thinking otherwise.

Once your five minutes works on an audience (gets laughs), start writing another five minutes and trying it out in front of live audiences. Repeat the process. When that works, guess what?

————————————————————————————-

Sign up now through this LINK for Dave’s free newsletter

81GJkRCQdZL._SL1500_

Receive 20% off at Amazon.com for How To Be A Working Comic

———————————————————————————

You’ll have TEN minutes of working material.

For talent agents booking corporate shows and event planners, the term conference means more than just a simple breakfast, lunch, or dinner meeting. It basically describes more of an event that can be spread out over time – for instance, a few days or an entire weekend – and can include keynotes, training seminars, break-out sessions, field trips, banquets, entertainment, awards ceremonies, and other programs that make up the entire conference.

And to have a successful conference, businesses, organizations and meeting planners want successful presentations from proven presenters. Make sense? It needs to if you want to work in the conference market.

When it comes to entertainment (comedians and humorous speakers), conferences usually schedule 45 minutes to an hour of performance time. Keynote speakers, break-out sessions and training seminars are different types of programs than what your question pertains to, so I’ll save writing that epic article for another time.

Event planners will call agents, watch videos and ask other event planners or clients for recommendations. They want a comedian or humorous speaker who has proven he/she can provide the entertainment or entertaining message they need for this particular conference.

Why?

  1. Because they paid good money and want their money’s worth and…
  2. If this conference gets good word-of-mouth, everyone and more will want to attend the next one. That reeks of success in the business world!

The best way to break in is to think big and start small.

trash shot

Trashing what doesn’t work

Focus on your material and get stage experience. Build your presentation or comedy set “chapter by chapter.” On stage experience will help develop your delivery style and timing while also helping you get rid of material that doesn’t work and concentrate on creating new material that does.

The only way to do this is through continued writing and performing. And the only way to know for sure if it works or not is from audience reaction. An audience will always tell you. It’s a process and hopefully this advice will take some time off the learning curve.

Finally, I wouldn’t think about contacting a booking agent or event planner until you’re truly confident you can deliver the goods. That means proven (audience tested) material from an experienced comedian or humorous speaker.

You’ll have a good idea you’re ready when your free gigs start leading to paying gigs. Someone in the audience might hand you a business card after a performance and ask if you’re available for their next meeting or conference. I’ve seen it happen – a lot. And when it does, just be prepared to ask…

Where, when and how much are you gonna pay me?

When it happens on a consistent basis, booking agents will be looking to work with you. Why? Because YOUR proven experience will help them attract paying clients. I’ve seen it happen – a lot.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

————————————————————————————-

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

Going solo or part of a comedy team

October 3, 2016

Hey Dave – Is it easier to be a single comic or have a partner go on stage with you? – B.H.

Hey B.H. – Neither is easy. As the old saying goes, if it was easy then everyone would do it. And as long as I’m throwing out sayings, here’s another one from my first book – which makes it an older saying than any used in my second book:

Comedy is a serious business – with a lot of laughs.

Martin and Lewis

Martin and Lewis

For our purposes today, the key to that saying is the word business. When you have an on stage partner not only are you co-writing and co-performing, you’re also business partners. This means also sharing the off stage business duties such as publicity, booking gigs, scheduling auditions and showcases, arranging travel, and (in many cases) sharing rooms and all expenses while on the road.

But probably the one detail that stops most potential comedy teams dead in their tracks is this one important detail:

Comedy teams have to split the profits while single comics keep it all.

That may not seem like a big deal if your super stardom brings in the big bucks. I know there are improvisational and sketch groups performing in theaters and at private / corporate shows that provide a good income for all (or most of?) the troupe members. There are also legendary comedy duos such as Cheech and Chong, Martin and Lewis and The Smothers Brothers that could afford their individual lifestyles after dividing the profits. But all (or most) comedians really don’t make much money when they’re starting out, which is a big consideration when you’re thinking about taking on a business partner.

—————————————————————————-

Comedy Workshop at The Cleveland Improv

Starts Saturday, November 12, 2016

Workshop Marquee 150

Meets 3 Saturdays (skip Thanksgiving Weekend)

Includes evening performance at The Improv on December 7th!

For details, reviews and info about upcoming workshops visit…

TheComedyBook.com

October 2016 workshop at The Chicago Improv is SOLD OUT!

*

———————————————————

I tell aspiring comics in my workshops that in the beginning it’s going to cost THEM money to do this. They’ll be paying for their own transportation, meals and even accommodations (or sleeping in their car) until they can move up into at least the MC / opening act position in the better (meaning paying) comedy clubs. But it’s tough to even imagine having a savings account or a down payment on a house until you start booking feature and headlining slots at the best comedy clubs, or working in the corporate or college markets.

When you’re starting out in the comedy business it’s a lot like being an apprentice or going to college. There’s a lot of dues-paying and learning the ropes through experience before even thinking about a profit.

This makes it tough for just one comic to survive. A comedy team would split the costs, BUT would also have to split the profits. And don’t think just because there are two of you performing as a team that a comedy club owner is going to pay you twice what he pays a solo act.

Excuse me while I try to stop laughing at that thought…

Tommy Boy

Okay, I’ve caught my breath. Let’s continue…

Comedy is a business (there’s that word again!) and club owners will only pay x-amount of $$’s for a show that will make their audiences laugh. What that “x-amount factor” is depends on the performer’s market value.

For example, Louie CK can sell out arenas. For our purpose, let’s put him in a 500-seat comedy club with a top dollar ticket price of… oh, let’s say $100 a ticket.

Cheech and Chong

Cheech and Chong

Because his star-power sells every ticket, the club owner will pay him more than another headliner who can’t sell-out the club. If Louie brings a partner to perform with him – they can’t sell any more tickets because there are still only 500 seats. And because the ticket price for a non-fundraising club show is pretty much maxed out at $100, it’s highly doubtful the average comedy fan will pay more than that for a show.

The profit for the club owner is the same regardless.

Whether it takes one comic or ten to do the job doesn’t matter because the pay for the entertainment – whether a negotiated price or a percentage based on the amount of tickets sold – will also stay the same. So the smart move for Louie CK is to forget about bringing in a partner and do the show solo. That way he keeps the full payment.

smothers-brothers

The Smothers Brothers

As far as I’m concerned – this is why you don’t see many comedy teams anymore. No one can afford it.

But if you want to make a go of it with a partner, look over the list I gave above. You need to write, perform, travel and live well together – and also share business duties and expenses. And when a booker finally hands you a paycheck, you also have to be ready to share it with your partner.

If you can do all that, it’s easy. Well, okay – it’s not all that easy. If it was, then everyone would be doing it.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

————————————————————————————-

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newslettervisit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

Different performances for different audiences

August 21, 2016

Hey Dave – Last week you talked about personalizing material for corporate shows. So when comedians talk about “knowing your audience,” does that mean you should have entirely different acts for different audiences? – S.A.

Hey S.A. – That depends on a few things such as the material, how it’s delivered and the audience. A lot of comedians are experts at “crossing over” and playing to a wide range of audiences. Others have a niche – an audience demographic they focus on – and know better than to perform where they probably will not be welcome or appreciated.

For two extreme examples…

  • An x-rated comedian is not going to do church shows. On the other hand…
  • A Christian comedian probably won’t be included in an adults only x-rated comedy show.
shocked-crowd

A lesson to be learned

That’s pretty much a no-brainer in the biz. Comedians should know that. If they don’t, then they’re setting themselves up for a hard-learned career lesson. But it’s also important to realize…

Comics have to stay true to themselves and “who they are.”

Many have no interest changing who they are on stage – their comedy voice – just to play in front of an audience that won’t relate to them or laugh at their material. But on the the flip side, others know a few simple changes in their material and delivery can open the possibility for more bookings.

How you want to play it depends on you. I’m just telling you there are ways.

Experienced comedians and speakers often customize their shows. There are a couple benefits in doing this:

  • It could lead to more paid bookings and…
  • It could lead to charging a higher fee for your performance.

Let’s tackle that second one first. I know the term higher fee has the ability to raise the interest of some readers. Especially in the higher paying corporate market when an event planner might contact you to discuss a corporate show booking.

You could have a set fee just for your regular performance. BUT if they would like you to customize it for a specific audience – say a group of financial investors, gourmet chefs, flight attendants or whatever – you could customize the material toward that audience for a higher fee.

————————————————————————————-

Sign up now through this LINK for Dave’s free newsletter

81GJkRCQdZL._SL1500_

Receive 20% off at Amazon.com for How To Be A Working Comic

———————————————————————————

I wrote about this in the last Comedy FAQ And Answer, but I’ll repeat the important stuff…

The selling feature is that it will take extra work on your part in researching who they are (your audience), writing new material, or making specific changes – customizing – what you already bring to a corporate show. But you explain to the event planner that it’s worth the extra money because your performance would be specifically for their group. For instance, you would actually use the name of the company in your performance, what they specialize in, their clients or competitors, where employees hang out after work, the city where they’re located, and even mention the names of a few key people in the company.

What you come up with and can offer in a customized performance is up to you.

For all the extra work and research you put into preparing the customized gig, you ask for a higher fee. A lot of comedians and speakers do this. If the client responds by saying your fee is now too high for their budget, you have room to negotiate. Explain they can still book you for the event at your regular (lower) fee and you will do your regular act, which is what they called you about in the first place.

Customizing your material means to personalize it toward the audience. But it also doesn’t mean you need a completely different act. It’s all about knowing your audience.

Here’s an example…

A very good friend of mine in the comedy biz – and I won’t mention his name here, but as a hint he’s interviewed in my book How To Be A Working Comic – is a master at this. He has decades worth of material and can do a different act every night if he wants to.

laughing audience

Earning the BIG bucks!

But he also has a definite comedy voice.

He probably doesn’t know anything about investment bankers, gourmet chefs or flight attendants, but put him in front of an audience of investment bankers, gourmet chefs or flight attendants at an event and he’ll make them laugh.

That’s what he gets paid big bucks for.

This comedian can do an adult midnight show in a comedy club and be as raunchy as any x-rated comedian in the biz. A lot of his material is about growing up with a large family in an inner city and all the characters in his life. His language can be filled with “F-bombs” and other choice words and I’ve seen him – many times – bring down the house with the bluest (adult) comedy you can imagine.

But the next day (and he’s done this for years) he could be wearing a suit and tie and doing a clean, G-rated corporate show for a group of say… investment bankers, gourmet chefs or flight attendants. Since this is not a typical comedy club audience, the x-rated “F-bombs” are definitely not welcomed – or tolerated.

But the comedian’s job requirement is the same. He is being paid to make them laugh.

So what does he talk about?

The SAME topics he talked about at the late night, x-rated comedy club show the night before. His large family, growing up in an inner city and the characters in his life.

—————————————————————————-

Dave’s August 2016 Comedy Workshop at

The Cleveland Improv SOLD-OUT!

Workshop Marquee 150

Showcase performance at The Improv

Wednesday – August 24 at 7:30 pm

For information about upcoming workshops in

Chicago, Cleveland and Tampa

visit TheComedyBook.com

*

———————————————————

But he customizes it based on the audience. He simply takes out the raunchy stuff. His punch lines and descriptions don’t rely on “F-bombs” and other choice words. The material and stories are just as funny without the added adult language and delivery.

He doesn’t have two completely different acts. He has two completely different audiences.

He knows his audience and plays to his audience.

Would this work for you? It depends on who YOU are on stage as well as WHO your audience is. Could your current set with a few changes work in front of very different audiences? If it does, then you don’t need two completely different acts. If it doesn’t, either write a separate act for clubs, corporate events or colleges (I know comics that do this) or find your niche and stick with it.

The choice is completely up to you as a creative artist. Some comedians could care less about the money and different markets because they’re more interested in the art of creating, performing and personal expression. Others find a good corporate booking helps fund the raunchy madness at a late night adult comedy show. How you want to play it is all up to you.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

————————————————————————————-

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newslettervisit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

Getting started as a comedy talent booker

July 11, 2016

Hi Dave! Great article about talent agents. I am moving in the next few months to pursue a career as a comedy booker. I am entry level right now with nothing but passion and probably an unhealthy dose of optimism. I can’t seem to find any information anywhere about where or how to start out…or even how much money bookers make. What is your advice? Thanks for your time – SR

Hey SR – Thanks for the compliment and great question. As I replied to you earlier, being a comedy talent booker can be very rewarding. But since it’s “showbiz,” there will always be a few surprises around every corner.

Show BizFirst of all, how much you can make scheduling performers (comedians, musicians, speakers, variety acts – basically “talent”) depends on the venue and budget. For this FAQ and Answer I’m going to talk in general terms for live comedy shows because there’s already a wide range within just that career focus. If we were to add booking comedians for television (think HBO or Comedy Central Specials)… well, those are full time jobs. From my experience I never knew anyone that booked high profile national TV gigs and comedy clubs at the same time.

Of course I’m sure there are exceptions depending on where you’re located. I know there are very good comedy bookers in smaller markets booking their club comedians on local shows. But what I’m talking about was the case when I worked in NYC and LA. The television comedy bookers would call the comedy club bookers to set up showcases to audition comedians. Both were full time jobs.

Okay, let’s get back to starting out…

If you were booking shows at a small club (think bar or local social club) I wouldn’t plan on quitting your day job just yet. To make it a career, you should think about putting together a network of clubs running shows on different nights to earn a regular income for yourself and the performers. I know large talent agencies (bookers) that started this way. The different networks would be separate “tours” and each club would be charged a fee that would cover pay for the comedians and the talent booker.

How much? Again, it would depend on the market and size of the club.

—————————————————————————-

Dave’s Comedy Workshop at The Cleveland Improv

Starts Saturday – August 6, 2016

Workshop Marquee 150

Meets 3 Saturdays from noon to 4 pm – space limited to 10 people

All workshop members perform at The Improv

On Wednesday – August 24 at 7:30 pm

For info and to hold your space visit TheComedyBook.com

*

———————————————————

For a VERY small example that goes back MANY years ago, I had four bars in four different towns within a couple hours driving distance from each other that did comedy shows on “off nights.” This meant they didn’t want to compete with established clubs that were doing shows Thursdays through Saturdays, but also wanted experienced comedians (not open-mics). I’d put together a “tour” of Sundays through Wednesdays at these clubs and book two comics – an opener and headliner. Each club paid $300 per show plus accommodations and a meal for both comics. Again, this was a long time ago and dollar figures have changed, but that was an acceptable asking price given to me by friends working at more “established” Midwestern booking agencies.

For each show the headliner was paid $200 for a 45-60 minute spot and the opener $50 for 10-15 minutes. I kept $50 per show for booking the comics and taking care of the arrangements (contracts, making sure they knew how to get there, where they were staying, etc…). So for four shows a week, the headliner made $800 and the opening act $200. It doesn’t sound like much, but remember these were not established big-name clubs. They were places to “start.”

The headliners were normally “feature” or “middle” acts at the major comedy clubs on weekends and openers were just moving from the open-mic scene and into doing paid gigs. All were glad to have the work and would contact me on a regular basis saying they were available to do the clubs again (and again, and again…).

$200 bill

As the talent booker I earned $200 per week. Not enough to be considered a full-time job, but if I had continued and eventually ran five of these tours every week, that would’ve been $1,000. Quite a few talent booking agencies started this way.

Again, that is just a very small example of how you might want to start.

Depending on your experience and networking skills – which are majorly important in this biz – you could look into booking comedians for the college or corporate markets. I consider these more lucrative than the clubs and have experience doing both. But to keep this from continuing for pages and pages, I covered these topics in my book Comedy FAQs And Answers. Here’s the link on Amazon.com.

How you would go about getting into these markets depends on your experience and connections (also very majorly important in this biz). You could jump right in – or look for a job or internship with an established college agency or event planner to learn the ropes. Eventually you might find you have a great job with them or could branch out on your own.

As I mentioned at the beginning, this can be a very rewarding and fun career. But just like any other business there are surprises around every corner. Some of these you’ll inevitably have to deal with if you do this long enough include last minute cancellations (by both club owners and talent) and comics that don’t think they’re paid enough and club owners who think they’re paying too much. These are only a few examples that every talent booker has dealt with at one time or another. I don’t want to be a downer, but keep your people skills sharpened and ready to use at any time.

But the one thing I want to say is that a lot of success in this crazy business depends on your reputation.

————————————————–————————–

An 8-week online course

Corporate material, business tools, networking & promotion

Corp Program Square Banner 150

7 Day FREE trial – CLICK HERE for details!

—————————————————————

I’ve known talent bookers in the past that thought they were meant for the stratosphere of “big business,” only to be out of the business completely because they were rip-off artists and taking advantage of the comedians. What goes around usually comes around.

In other words – keep things honest.

One way to ruin a career as a talent booker is to be caught “double-dipping.” I had no idea what this meant until a good comedian friend I was also managing told me I was doing it!

While booking the club tour mentioned above, I scheduled one of my comedian clients. My contract with him as manager paid me 10% of his income for all bookings. But each of these clubs was also paying me $50 per show. That meant I was taking an extra $20 from the total show cost that should have been paid to the comedian I was managing. In other words, he would’ve only made $180 per show.

I wasn’t doing that with the other comedians.

I was being paid by two different sources for the same job, but only when the comedian I managed was playing the club. That’s called double-dipping. When he pointed it out I felt… well, “duh.” It was a good business lesson and why I’m pointing it out to you. It’s better to learn from someone else’s mistakes before you make them on your own.

I kept my pay from the club and made sure the comic was paid his full $200 per show.  After all, since I was his manager, it was important both his career and income continued to grow.

Some talent bookers still try this and need to be called out for taking advantage of newer talent hungry for any paying gigs they can get. But when it “comes around” and the comics are in demand for attracting bigger audiences and making more money for club owners, the “double-dipper” is the last talent booker they would ever work for again.

So my final bit of humble advice (is there such a thing from me?) is to start small – if you’re planning to book comedy talent on your own. Just like the comedians do with open-mics, check out the local scene and get some experience. Get to know the comedians and what they do (example: are they family friendly or x-rated). Schedule a fundraiser or benefit show. Network with club owners to see if they would be interested in a comedy show with you as the talent booker. There might also be local business parties or special events that would like entertainment. You’ll have to network to find out.

shut-up-and-take-my-money-300x225And don’t be afraid to ask to be paid. Freebees are good to get your name out and make contacts, but you’ll never quit your day job doing that. When my first business partner (hey buddy if you’re reading this!) approached our local bar and proposed a weekend comedy show, our idea was just to get stage time for ourselves and our comedian friends. We were shocked when the owner offered to pay us $150 per show. Yeah, we took it – and it became a launching pad for much bigger things.

If you’re lacking in experience, connections or anything else that might hold you back, search out talent agencies and event planners and see if there are any jobs or internships available. It would be starting at the bottom – just like going at it on your own – but the learning process could be the launching pad you’re looking for.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

————————————————————————————-

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newslettervisit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

————————————————————————————-

Sign up now through this LINK for Dave’s free newsletter

81GJkRCQdZL._SL1500_

Receive 20% off at Amazon.com for How To Be A Working Comic

———————————————————————————