Archive for the ‘College market’ Category

Stick to your time on stage

August 1, 2017

Hey Dave – Without revealing my secret identity, I heard you talking not too long ago and know you were pretty upset with a comedian who went over his time and was on stage too long. It’s probably safe to say he overstayed his welcome. Care to elaborate? – G.

Hey G – What are you a secret agent with a secret identity listening to my not-so-private conversations? Oh well, I guess it could be worse. Instead of a sleazy private eye snooping on me, you could be a self-centered comedian (or speaker) who goes over his allotted time on stage.

Want to kill a potentially great relationship with a comedy club or make sure you’re never invited back for a return gig at a college or corporate event?

Go ahead – ignore it!

When you’re given the light (the signal) to end your set and leave the stage – ignore it. Go ahead and do another 5, 10, 15 minutes, half an hour… an hour… Everyone will surely love and worship your amazing and boundless talent that you’re compelled to share so unselfishly for however long your ego needs to be stroked on stage.

And in case you don’t recognize sarcasm in the written word, insert a capitalized “NOT!” after that last sentence. In a creative profession that thrives on having no rules (being original and unique is a big plus) going over your time on stage breaks a big business rule – and is a big minus.

As always there are exceptions that depend on your status within the industry and everyone starting out in the business needs to realize that. There are special events where more time on stage is a benefit. For instance, fundraising efforts that are planned in advance to set records for time on stage. I remember reading about a comedian who did forty hours of stand-up years ago and raised at TON of money for a hospital. That’s truly awesome, but not what we’re talking about today.

Another exception is having your own hit television show or enough name recognition to sell out theaters and arenas. That’s like being the favorite child or grandchild. You get special privileges.

When you’re a major star and selling out arenas, theaters or (sometimes) a club and charging big $$’s for tickets, fans expect a “concert” experience and more than just a half hour or hour show by the headliner. It’s like seeing Bruce Springsteen, Paul McCartney, or U2 perform three hour concerts. Their fans are into it, paid money to see that particular artist, and these acts have the material to entertain for that length of time. But until you’re working within that stratosphere of popularity, stick to your time on stage.

Reasons why? As always, I’m glad you asked…

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Comedy Workshop at The Cleveland Improv

Showcase performance on Wednesday, August 16th at 7:30 pm

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Fall 2017 Chicago and Cleveland workshop dates TBA

For information, reviews, photos and advance registration visit…

TheComedyBook.com

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It’s a business, which is a fact I emphasize in many of these FAQ’s and Answers. Some club owners are in the entertainment biz because they enjoy it and like to nurture and promote new talent. Others are only in it to make money. But the bottom line for both is if they don’t make money (and yes, this includes the nurturing types) they go out of business. When a club goes out of business, comedians have one less place to work.

Clubs earn money selling tickets, selling food and drinks, and keeping expenses (rent, utilities, inventory, payroll, etc…) under control. The comedian you reminded me of in this week’s question – and I won’t mention his name – actually told club management (me at that time!) after the show that he was doing the club a favor by going more than an HOUR over his scheduled time on stage. He pretty much wanted a “thank you” for giving the serving, kitchen and bar staff more time to sell food and drinks.

That consideration for the club deserves a bigger laugh than any he received on stage. After all, Dumb and Dumber was a popular movie and now in my opinion this comic is the live version. Good thinking! (Again – this is written sarcasm so please add a big “NOT!”).

You know why? Because the business doesn’t work that way…

Shows at this particular club (a world famous comedy club, I might add) are timed. Staff arrives at a certain time, the doors open at a certain time, the show starts at a certain time and the comedians – opening act, feature act and headlining act – are given set times. The headliners, of course, are the privileged members of the family, but most know how the business works.

It’s a profit deal!

As Steve Martin said in The Jerk:

I get it… It’s a profit deal!

The behind the scenes business – kitchen crew, servers, food-runners, bars, box office, security, management – revolve around the show schedule. For instance, the box office closes when the headliner goes on so customers won’t complain about getting ripped-off by buying a ticket after the show has started. So that profit opportunity is ended when the headliner walks on stage.

Are you following me so far? Good, because I’m not done yet…

A sad fact about the nightclub biz is that some people like to skip out on their checks. In other words, if they can sneak out without paying they’re getting a free night out. The truth in most cases is that the servers – the waiters and waitresses – are stuck with these checks and have to pay for these uncollected profits out of their own pockets. They foot the bill and end up paying for these jerks (and I’m not referring again to a Steve Martin movie) to have a fun night out.

Not fair – is it?

This is why comedy clubs have “check spots.” Experienced comedians know exactly what I’m talking about. It’s when the checks are put on the tables to be paid by the customers. The show doesn’t (or shouldn’t) end until all the checks are paid – by the customers. That makes it difficult for deadbeat customers to blend in and sneak out with customers who have already paid. It’s a sad truth about the nightclub business.

So based on the time allotted for the show, last call is given when there is still enough time during the headlining comedian’s set to give customers their checks and collect the money. No more drinks or food are served after last call because the checks are closed. When the show ends and the final comedian has walked off the stage, customers can head to the bar or another club if they want to continue drinking and eating.

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This means the final two profit opportunities for the club has ended – food and drinks.

But what about keeping expenses under control? When the staff has finished serving and collecting checks, they have to hang around and wait for the show to end and the customers to leave. They’ve also lost any opportunity to make additional tips because the checks are “closed” and they can’t start new ones for thirsty customers because no one knows for sure when the show will end.

In the case of the comedian referred to above, that meant the staff sat around for over an hour – on the clock and getting paid by the club owner – before they could prepare the room for the next show or  finish their shifts, shut down the club and leave.

Doesn’t make great business sense for a good business plan – does it?

I’m sure you can imagine the chaos this can cause for clubs that have two or three shows on a weekend night. If the first show runs even 10 or 15 minutes late because a comic goes over his time, the audiences coming in for the later shows don’t know this. They’re on time and lined-up to enter the showroom, while the earlier audience is still inside. When that audience is leaving the new audience is trying to get in and…

Well, I’ll refer to another Steve Martin quote that also works from the management point of view:

Comedy isn’t pretty.

Closed doors

I don’t need to tell you what the management and staff are saying behind the back of the comedian that went past his time and stayed on stage too long. I’ll just let you know it isn’t pretty.

The same holds true for corporate and college performers. These business people and students are usually on a schedule. It could be a training seminar, class, lunch, dinner, cocktail hour / social time – whatever. The contracts I’ve seen for these types of gigs are very strict in their performance times. Go short (leave the stage before completing the time you’re contracted for) and the clients won’t want to pay you. Go long and they won’t even think of booking you for a return engagement since you’ve disrupted the event schedule.

Of course there are other reasons why you must stick to your time on stage. The No. 1 reason for beginning comics and speakers is to prove to talent bookers and club management you understand how important this is and won’t cause a potential nightmare in the future. But in an effort not to take longer than expected when you started reading, I’ll stick to my time and sign off. I think you get the idea.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Does anyone send out DVDs anymore?

January 30, 2017

Hey Dave – Does anyone really send out DVD’s anymore? Do bookers even look at them? I think online is the way to go. – C.L.

Hey C.L. – The answer to your question was obvious to me when I was (pretend) shopping for a new computer. I wasn’t actually going to buy anything, but I wanted to see firsthand the new features I’m missing out on.

DVD hammer

Unloading a DVD

The techno-wizard I was soaking for information was in the middle of his sales pitch for a popular brand miniature laptop when I asked a question that stopped him cold:

“Where do you load in the DVD?”

To describe his response, imagine you just walked onstage. You’ve delivered your opening line and the audience responds with a silent stare. THAT’s what this guy did to me. On stage you start to sweat because no one laughed. One-on-one in a computer store I just hoped this guy DIDN’T laugh.

Mr. Wizard showed me a flash drive and said it takes the place of a DVD. If that gets too full or you start collecting too many, all your videos can be stored in a cloud.

The obvious joke right now is to say my head was in a cloud after this piece of information. According to him, DVD’s are old school – similar to how my kids describe my musical tastes.

No doubt there are talent bookers and event planners that are techno-savvy, but I also happen to know a few who make me seem like a computer genius. One even looks at his DVD player as an evil device that made his trusted VCR obsolete (really old school). I’m serious – no joke.

So that brings us back to your question. Does anyone send out DVD’s anymore?

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Winter 2017 Comedy Workshop

At The Cleveland Improv is SOLD OUT!

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Workshop showcase performance at The Improv

Wednesday, February 8th at 7:30 pm

For information and to register for future workshops visit…

TheComedyBook.com

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Not really – but sometimes…

From talking with comedians, bookers and personal experience, almost everything today is done online. You can really see a generation gap if someone requests a DVD (old school). It’s a lot easier to watch comedy sets online. I do it all the time – and you probably do also.

Of course nothing beats a live showcase. But if you can’t arrange that in person or through connections, a film of your set is the next best thing. And if you’re not online you’re not in the business.

I've got the time!

That was easy!

With comedy clubs, a great video can lead to a scheduled showcase or even a paid gig. And as I’m sure many of you know there are a lot of comedians hoping for one of those spots. With the amount of videos club bookers are asked to watch, it’s a good idea to make the process as easy as possible. And as you should also know, clicking an online link is a lot easier than loading and ejecting DVDs. It’s also faster which allows them to watch more comedian submissions.

When it comes to the corporate and college markets, I can’t remember the last time I had to make a DVD and send it to a client. Videos are now imbedded into websites or through links on YouTube or Vimeo. When an event planner or student activities booker is searching for entertainment they watch online videos. It’s immediate and they can also forward the link to any other decision makers. It really makes business practices from only few years ago seem like we were working in the Stone Age.

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But there will always be exceptions. I’ve heard of a few bookers who still require a hard copy promo package and DVD. I’m just mentioning that in case you run into any. If you have a good website it should be easy to burn a copy of your video onto a DVD, run off copies of your bio, resume and headshot, put it all in a two-pocket folder and send via snail mail.

Burning a DVD

A good argument for DVDs would come from comedians with television credits. Of course it’s impressive for bookers to see your set from an appearance on Comedy Central (or another network), but with copyrights and other legalities chances are they won’t let you post it online. The networks usually give comics a “personal copy” and they’re allowed to use it for “personal reasons.”

That would include burning it onto a DVD and sending to bookers for potential gigs. But don’t try selling it after your show unless you also want the credit of “bootlegger” on your resume.

So getting back to your question…

No – nobody sends out DVD’s anymore and…

YES – sometimes they do.

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Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.