Archive for the ‘The Improv’ Category

Showcase Motivation

October 1, 2017

Dave – You’ve talked about showcasing in the last few newsletters. What’s the motivation for a talent booker to organize these showcases? What is the benefit to the booker and the club? – MB

Hey MB – Since your email came in not long after the last FAQ And Answer was posted, I know you’re referring to my mention of comedy club showcases in Los Angeles (and NYC). Instead of repeating myself, if anyone missed it you can just scroll down to the next article to read.

The motivation to organize a showcase is to find (scout) talent. Talent bookers, casting directors, producers, event planners and anyone else looking to hire comedians or speakers can organize or attend live performances to see for themselves before hiring someone. They also watch videos, but when you’re in one of the big media markets – like LA or NYC – there are more (in my opinion) opportunities to see the performers in person.

And you know live is always better – right? If you don’t believe me, watch your favorite band on YouTube and then check them out in concert. There’s a big difference.

When I worked for The Improv in LA and NYC, I would get calls from casting directors looking for certain types. This could be for a movie, television show, documentary – or even a one-shot appearance on a late-night talk show.

For instance, when The Tonight Show set up a showcase, they were looking for comics who were (of course) funny and had the needed experience to do a high-profile (pressure is on!) show – which meant there was less of a chance they would freeze up or bomb when they hit the stage in front of the cameras. In other words, if you were relatively new to the biz and hoping to hit the lottery with the only five minutes of material you had, there was no need to apply.

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Comedy Workshop at The Chicago Improv

Begins Saturday – November 4, 2017

Includes performance on Thursday, November 30th!!

Workshop Marquee 150

Meets for 3 Saturday afternoons – skips Thanksgiving Weekend

Space limited to no more than 10 people

For information, reviews, photos and to register visit…

TheComedyBook.com

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By scheduling a showcase in the club, the talent bookers could watch a number of pre-selected comedians perform in front of a live audience and decide which ones were “ready” for the show. When I was there the comics were usually given about three minutes to prove their stuff.

I also did this with A&E’s An Evening At The Improv. I would watch tons of videos sent in advance, pick ten comics who “might” be ready to do the show, and schedule them for a Monday night showcase. Each would do three minutes on stage, which meant the showcase would be over in half an hour. There was never a set number of how many would be booked that night to do the television show because it was an almost weekly process. You might find four or five in one night – and none the next.

But the bottom line is that it was an efficient (for bookers) and fair (for comedians) way to audition performers.

This is also how it was done for sitcoms, movies and other casting projects. Once when I was at the New York Improv I got a call from The Today Show.

It was an election year and they wanted a comic that did political material. I already knew ten from our roster that would be great for the gig, so I called them and scheduled a showcase where they all came in on the same night and did three minutes of political stuff. The producers from The Today Show came to the club, watched the showcase and picked one. It made their job a lot easier than sending out a casting call and sitting through hundreds of videos and then scheduling auditions in their office.

So that would be the motivation for the talent booker.

For an agent or manager, they want their clients seen by the people who can give them work. They would schedule a showcase time, usually thirty minutes to an hour, with the club (in my case The Improv) and fill the spots from their roster of comedians. Then they would invite casting people, talent bookers, etc. to watch the showcase. If it were a manager promoting the showcase, they would also invite agents they wanted to represent their clients.

It was a lot of work to make these showcases successful, but again it beat the heck out of sending press packages and making phone calls to set individual appointments. Everyone would be in the same place at the same time for a big schmooze-fest. In other words a good showcase is a prime networking and “doing business” opportunity.

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So what’s the benefit for the booker? Again – it was an efficient way to find talent.

What’s the benefit for the club? There was the prestige that comes from working with the top shows and more business.

Think about it. If you owned a comedy club and had big-time producers and casting agents from every major network, film studio and agency hanging around scouting talent, every comic will want to perform there. And when you have the best comics on your stage, you get the most business because that’s what audiences want to see – good (funny) comedians. That’s why it’s just as competitive between the clubs to host industry showcases as it is for the comedians who want to be on them.

Showcasing is also beneficial for (humorous) speakers.

When I was an agent in NACA (National Association for Campus Activities) showcasing was the best way to score bookings. I won’t get into all the details on how this works – it’s in my book Comedy FAQs And Answers if you’re interested.

But in a nutshell, colleges and universities would send a delegation of Student Activities members to an NACA Conference in their regional area. They would go to various showcases over a few days and watch speakers and comedians (and all kinds of other performers) perform twenty-minute sets. This is how they would choose which ones they would book for the upcoming school year.

If you wanted to be booked – you pretty much had to be seen.

That’s the purpose behind showcases. It’s an efficient and proven way to find talent and show your talent.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

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Showcases can be a ticking time bomb

September 12, 2017

Hey Dave – You sent out an article last month about how important it is to stay within the amount of time you’ve been given to perform on stage. My question is why are showcases so short? In most cases I don’t think you have enough time to prove how good you really are. – S.K.

Hey S.K. – In case anyone missed it or wants a reminder of the article you’re talking about, it’s still posted below: Stick to your time on stage (August 1, 2017). And now that we’re all on the same page…

Showcasing!

To clarify for anyone just getting into the comedy or speaking biz, showcase is another word for audition. A successful showcase can lead to work (auditioning for talent bookers, event planners, etc.) or representation (auditioning for a talent agent or manager).

Why use the word showcase? I don’t know… maybe it sounds more professional or less stressful, but it means exactly the same as audition.

I’ve been involved in a lot of showcases for comedy clubs, television shows, corporate events and college gigs. And here’s a behind-the-scenes truth about this business. The industry people – talent bookers, agents and managers – looking to hire or represent performers want to make the most of their on the job time. In other words, they don’t want to spend every night of the week going to a club and only seeing one performer showcasing each night. It makes much more sense (time management) to see a number of performances during one show.

They also don’t want to sit through ten, twenty or thirty minute sets when it’s obvious within the first three minutes the showcasing performer is not what they are looking to hire.

This is why industry showcases include numerous performers doing short sets. For instance…

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Comedy Workshop at The Cleveland Improv

Begins Saturday, October 7, 2017

Includes performance at The Improv on Wednesday, October 25

Workshop Marquee 150

Meets for 3 Saturday afternoons – limited to 10 people

For information, reviews, photos and to register visit…

TheComedyBook.com

*

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When I was auditioning comedians for the television show A&E’s An Evening At The Improv, I would schedule showcases for Monday evenings at The Improv on Melrose Avenue in Los Angeles. I’d block out about 35 minutes to see ten comics do three minutes each. The extra five minutes would be a buffer for MC introductions and time for the acts to get on and off the stage. If everyone kept to their time – and it was more than just expected they would – then Mission Showcase would be accomplished.

Within that short period of time ten comedians would have an opportunity to book a television show.

And it wasn’t just me in the audience on Monday nights watching the showcase. There were talent bookers for The Tonight Show, HBO, MTV and other shows and networks checking out the new comics. They knew this was happening on Monday evenings and everyone could all get a lot of work done in a little over half an hour.

But it was never a surprise when some of the comics complained that three minutes was not enough time to showcase their talent. But you know what?

They were wrong.

Enough already!!

Three minutes is PLENTY of time for an experienced talent booker to know whether or not they want to hire the showcasing performer. In my case, if you couldn’t prove you were ready to perform on A&E’s An Evening at the Improv within three minutes (to be honest it was more like within 30 seconds) then you weren’t right for that particular show.

This was also true for the other talent bookers watching these showcases.

If a comedian couldn’t demonstrate what he can do on stage within the first three minutes, there was NO WAY a talent booker will hire him to do those same three minutes on a television show. Even if the comic suddenly became hysterically funny at the end of this showcase – the first three minutes will have lost viewers channel surfing for better entertainment.

It’s similar to auditioning for Last Comic Standing, America’s Got TalentAmerican Idol, The Voice or So You Think You Can Dance. Before anyone makes it to the televised episodes, thousands of hopefuls showcase in front of one, two or maybe three judges off-camera for (and trust me on this because I’ve been there) much less than three minutes. If performers can’t impress the judges within that time frame – they can forget about moving on in the competition.

Lesson?

If you think you have what it takes to get on any of those shows, don’t waste any time during your showcase. Bring your A Game and go for it asap.

It’s also important to realize this is your opportunity as a performer or humorous speaker (during speaking showcases) to make a good first impression with the industry people. It shows you’re professional by knowing the importance of sticking to a schedule – their schedule. If you don’t know what I’m talking about, read the August 1, 2017 article referred to above.

Another reason to stick to your showcasing time is consideration for your fellow comedians or speakers.

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It doesn’t matter if your showcase is done in front of a live audience, like we did at the Hollywood Improv, or just a few judges similar to first auditions for Last Comic Standing and American Idol. Anyone watching a lot of performers doing short performances will get burned-out faster than if they were watching one great performer during the same time frame.

For example, Jerry Seinfeld can do an hour set and leave the audience wanting more. He’s a seasoned professional entertainer. No one can argue that. But newcomers won’t have the experience or material to hold an audience that long. It takes time – stage time – and talent to reach that status. And if you are already there like Seinfeld – then you wouldn’t be showcasing anyway.

And no one can argue that either…

So one way to make these talent showcases fair (there’s a word you don’t often hear in showbiz) is to keep the talent bookers and audience from being burned-out for the later performers. It’s not fair to the performers at the end of the showcase.

Here’s another example…

During my comedy workshops ten aspiring comedians perform five minute sets during our evening graduation show. That’s 50 minutes – not including an MC warming up the crowd for ten minutes to kick things off and doing short introductions for each comic.

That brings our show to over an hour, which is getting into Seinfeld territory on stage.

The audience is fresh and excited in the beginning. And by keeping each comedian’s set short and funny, chances are the audience will not get burned-out by the end. There may be performers they don’t care as much for, but the next one will be on stage within a few minutes. The audience interest level can be held.

The goal for a good showcase is to leave the audience (or judges) wanting more.

At one workshop performance a few years ago, the FIRST comic in our show – for whatever reason – never took his eyes off the first few rows of tables. He kept his head down and never looked at the people seated in the back. He had been told to watch for my signal from the sound booth (back of the room) telling him his five minutes were almost up and to finish his performance.

Except he NEVER looked up. He kept his head down and didn’t stop talking.

He had a good five minutes – which is what he had created during our workshop. He had been prepared and did a good job. But when he finished his five minutes, he just kept rambling on. He didn’t stop talking.

Suddenly, it wasn’t funny.

Running on empty

In fact – it was the complete opposite. The audience lost interest. You could see them breaking up into small discussion groups at their tables, looking at the menus and trying to order drinks to ease their pain.

When he finally ran out of things to say, he left the stage. The audience had already checked out mentally and the comedian who was unfortunate enough to have the next spot had to work TWICE as hard to get the audience back (get them to pay attention). It was not an easy night for either comic, or even the next few that had to follow this showcase killing disaster.

The comic that went long found me at the back of the room. He had lost track of time and had no idea how many minutes he’d been on stage. So when he asked me how he did, I had to give him an honest answer:

You did ten freaking minutes!” I said.

Okay, I hope I didn’t sound as angry as that looks. But I was being honest. I took time to explain how what he had done affected the show. It really wasn’t fair to anyone that night – including him, especially since the first five minutes of his set was great. The additional time he did onstage (unprepared in advance) left an impression with the audience that he wasn’t very good after all.

To end this lesson on a positive note, he’s still doing comedy. And since talent bookers are hiring him, I know the lesson about sticking to his time on stage was learned.

So whether you’re showcasing or doing a paid gig, remember the importance of time. It’s a ticking time bomb – and we all know how comedians and speakers HATE to bomb!!

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Best revenge – laughs and bookings

May 8, 2017

Hi Dave – I had a great set last night and one of the other comedians that went on after me tore into me. It got real personal and it really hurt. The people running the show asked me if I wanted to go back on to get revenge, but I did not. Did I handle it the right way? – N.R.

A BIG mouth!

Hey N.R. – Sounds like the first shot has been fired in a comedy war. But whether or not you want to get down into the comedy trenches (common comedy term – not mine) with this big mouth depends on a couple factors.

  • Your personality on stage – your comic voice
  • How you want to be seen on and off stage in this biz

Maybe I’m naive, but with 25+ years of experience working with comedians, I’ve found this biz to be very supportive. Sure there are some real pain-in-the-butt jerks, but I don’t know of any career path that’s immune from that syndrome.

Usually it’s based on jealousy and/or a power trip ego. And the funny part of it – and again, I’m talking from experience – I’ve found the more powerful someone is in the biz, the more supportive they are of new talent. This includes comedians, talent bookers and other behind the scenes people.

Hmmm…. I feel a sense of disbelief running through some minds with that last statement. I think my experiences on this topic would make an interesting and opinionated future FAQ and Answer. I’ll wrap my mind around it for awhile, but in the meantime…

What you have to decide is who you are on stage and how you want to be seen by others – your co-workers (other comedians) and the people who can hire you – in this biz.

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Comedy Workshop at The Chicago Improv

Starts Saturday – June 3, 2017

Workshop Marquee 150

Includes an evening performance at The Chicago Improv

Thursday – June 29th at 8 pm

For details, reviews, photos and to register visit…

TheComedyBook.com

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Comedians who are good friends can tear each up on stage. No problem. It’s like a sport and can be very funny. We used to do that at the NYC Improv – to the extent of taking a microphone into the men’s room and holding it over a flushing toilet when a friend’s joke bombed.

It was hysterical and the comic on stage could rip into us for the rest of his set. Not a problem – we loved it.

But when it’s mean – as it seems to be in your case – there’s no point in it. This comic’s attack on you is either based on jealousy or a power trip – or both.

“That was a cheap shot!”

This big mouth is trying to make himself look better at your expense. You can handle it two ways – and this is based on what decisions you made when I asked earlier.

If you are the type of comedian that can rip this guy apart verbally – then go for it. I can’t imagine another comedian taking a cheap shot at someone like Bobby Slayton (The Pit Bull of Comedy) and walking away with his or her ego still intact. Slayton would verbally slaughter him.

The same holds true for Lisa Lampanelli, Dave Attell, Chris Rock… you get the picture, right? These comics can hurl verbal hand grenades at anyone who dares mouth off at them first. I’ve seen them all in action and believe me, you don’t want to be on the wrong side of the insults.

Are you similar? If so – next time go for the throat.

But if that’s not who you are on stage (or in real life) and you’re not up for verbal comedic warfare, then you did the right thing. Let this blowhard blow his own horn and reputation with other comedians and bookers.

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Comics are not going to want to work with someone that has a reputation for taking cheap shots. And bookers want to deal with the least amount of problems as possible. Again from experience as a booker, I’ve known non-headline comedians (important factor because a headliner that brings in paying customers can pretty much do what he or she wants) that are very funny, but a pain to work with.

So guess what? We don’t work with them when it’s at all possible.

Just be funny!

Who needs the extra aggravation when the job itself can be aggravating sometimes? Like with any job, you go for the least resistance. And if someone else is just as funny and easier to work with – that’s who gets the gig.

The bottom line is that in an ideal world, all you should be concerned about is becoming a better comedian. If someone with the same career goal doesn’t like you, then you must be doing something right.

Want revenge? The best way to get back at this person is to get more laughs, which will lead to more bookings.

So use this as an incentive to focus:

If your hard work and dedication pay off, maybe someday this loud mouth will be parking cars at a comedy club and ripping into his new co-workers while you’re inside headlining. Make it happen.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago and Cleveland Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Business card – got one?

March 12, 2017

Hi Dave – I’ve decided to order business cards. I was wondering exactly what information to include. I was thinking phone number, email, and website. I was wondering if there was anything else or if there was a reason not to include my address. – K.S.

Hey K.S. – Great decision. I’m always surprised at how many comedians or humorous speakers don’t have business cards. Maybe it seems like a relic from the past – like sending a videotape instead of a link to an online video – but it’s still an important promotional tool.

CoyoteHow is anyone going to know you’re out there and available for gigs if you don’t promote yourself? Unless you’re a known comedian, have a Comedy Central special or a big-time agent pushing for you, you need to be prepared to take care of business.

Of course the FIRST business step is to be such a great comic or speaker that people will want to see you. That comes through writing, performing, rinse and repeat. But once you’re ready to move forward in your career, promotion becomes a big part of the business plan. You need to be prepared to take advantage of opportunities that could lead to showcases or even paying gigs. Promotion can help get your foot in the door. Talent, hard work and dedication is what gets you hired.

Like I said in my book Comedy FAQs And Answers: They may call it amateur night, but nobody’s looking to hire an amateur.

Memorize that – because it’s true.

I’m not going to get into all the different methods and ways to promote yourself or even talk about showcases since that’s not what your question is about. Let’s talk business cards.

I write a lot about networking and being part of your area’s comedy scene. If you’re out there, you never know who you’re going to meet that could actually help your career. But are you always prepared to take advantage of it?

dave cardWhen I was at The Improv, comedians would talk with us about how to audition, or the best way to send in a promotional video. Then instead of leaving a business card, more than a few would say, “Let me give you my email address,” (or you can substitute “phone number” or “website” or “Facebook page“). They would expect one of the managers to write it down, or would ask for a bar napkin or scrap of paper to scribble out the info.

Were they nuts or what?? There’s no way we’d take someone like that seriously. Sorry but in the back of my head I was thinking, “Amateur…

Or worse yet, the comic would just give his name and say, “I’ll send you a link for my website” or “Keep me in mind when the club does a showcase.”

Sorry, but I suck at remembering names. In fact, right now I have this woman bugging me while I’m trying to write this. Oh man… what’s her name? I should remember since I’m married to her…

Get the idea?

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Comedy Workshop at The Cleveland Improv

Starts Saturday – March 25, 2017

Workshop Marquee 150

Meets 3 Saturdays from noon – 4 pm

Evening performance at The Improv – Wednesday, April 12

Chicago Spring 2017 Dates TBA – Stay Tuned!

For details, reviews, photos and to register visit…

TheComedyBook.com

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When someone like a talent booker, event planner or club manager deals with a LOT of comedians or speakers, give them the BEST and EASIEST way to remember who you are and how to get in touch with you. Business cards are not a relic from the past or uncool to hand out. In fact, it’s an important part of doing business – if you’re serious about it.

Another example…

A young comedian dropped off a DVD for possible work at the club. Instead of an unreadable name and phone number scribbled in marker on the DVD, he had a professional looking business card in the plastic cover. That didn’t mean he would get hired or even score a showcase – talent and experience will determine that – but it certainly gave the image of being serious about his career.

Remember – nobody wants to hire an amateur.

So to finally answer your question, a business card should include your name, what you do (comedian and/or speaker, etc…), the best way(s) to contact you, and where potential clients can see your video and promo material:

  • Phone
  • Email
  • Website
  • If you have a blog, newsletter or podcast that pertains to your career and is interesting, include the link

A smart idea is to design your business card to stand out from the competition.

template cardA photo of yourself or a logo will work. But if you (or a friend) have experience doing this, the idea is to have a business card that’s SO unique and interesting and basically SO cool – the people you give it to will actually keep it, rather than eventually tossing it away or losing it in a drawer.

I know that’s tough to do – and I’m always trying to come up with new designs that fit my definition of SO cool. But it’s always a goal.

If nothing else, go on a website that offers inexpensive business cards (there are plenty, but for a suggestion try VistaPrint), design one or two with different looks and never leave home without at least a few. You can always change or update the cards later since they’ve become very inexpensive (and sometimes free).

If you’re serious about this business you have to take promoting and networking seriously.

When you make a new contact or stumble into an opportunity, a business card makes it clear who you are and how they can get in touch with you. There’s nothing amateur about that.

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Word of warning (based on your above question):

Never put your home address on your business card or any promotional material. You don’t know who will wind up with this stuff and the last thing you need is some wacko stalking you. And yes, I’ve known this to happen with both male and female performers (so don’t be a sexist and think you’re immune).

Amateurish or a relic of the past?

Not when a business card can make it easy to find you and hire you. It’s called being a professional.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.