Archive for the ‘late night television’ Category

Showcase Motivation

October 1, 2017

Dave – You’ve talked about showcasing in the last few newsletters. What’s the motivation for a talent booker to organize these showcases? What is the benefit to the booker and the club? – MB

Hey MB – Since your email came in not long after the last FAQ And Answer was posted, I know you’re referring to my mention of comedy club showcases in Los Angeles (and NYC). Instead of repeating myself, if anyone missed it you can just scroll down to the next article to read.

The motivation to organize a showcase is to find (scout) talent. Talent bookers, casting directors, producers, event planners and anyone else looking to hire comedians or speakers can organize or attend live performances to see for themselves before hiring someone. They also watch videos, but when you’re in one of the big media markets – like LA or NYC – there are more (in my opinion) opportunities to see the performers in person.

And you know live is always better – right? If you don’t believe me, watch your favorite band on YouTube and then check them out in concert. There’s a big difference.

When I worked for The Improv in LA and NYC, I would get calls from casting directors looking for certain types. This could be for a movie, television show, documentary – or even a one-shot appearance on a late-night talk show.

For instance, when The Tonight Show set up a showcase, they were looking for comics who were (of course) funny and had the needed experience to do a high-profile (pressure is on!) show – which meant there was less of a chance they would freeze up or bomb when they hit the stage in front of the cameras. In other words, if you were relatively new to the biz and hoping to hit the lottery with the only five minutes of material you had, there was no need to apply.

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By scheduling a showcase in the club, the talent bookers could watch a number of pre-selected comedians perform in front of a live audience and decide which ones were “ready” for the show. When I was there the comics were usually given about three minutes to prove their stuff.

I also did this with A&E’s An Evening At The Improv. I would watch tons of videos sent in advance, pick ten comics who “might” be ready to do the show, and schedule them for a Monday night showcase. Each would do three minutes on stage, which meant the showcase would be over in half an hour. There was never a set number of how many would be booked that night to do the television show because it was an almost weekly process. You might find four or five in one night – and none the next.

But the bottom line is that it was an efficient (for bookers) and fair (for comedians) way to audition performers.

This is also how it was done for sitcoms, movies and other casting projects. Once when I was at the New York Improv I got a call from The Today Show.

It was an election year and they wanted a comic that did political material. I already knew ten from our roster that would be great for the gig, so I called them and scheduled a showcase where they all came in on the same night and did three minutes of political stuff. The producers from The Today Show came to the club, watched the showcase and picked one. It made their job a lot easier than sending out a casting call and sitting through hundreds of videos and then scheduling auditions in their office.

So that would be the motivation for the talent booker.

For an agent or manager, they want their clients seen by the people who can give them work. They would schedule a showcase time, usually thirty minutes to an hour, with the club (in my case The Improv) and fill the spots from their roster of comedians. Then they would invite casting people, talent bookers, etc. to watch the showcase. If it were a manager promoting the showcase, they would also invite agents they wanted to represent their clients.

It was a lot of work to make these showcases successful, but again it beat the heck out of sending press packages and making phone calls to set individual appointments. Everyone would be in the same place at the same time for a big schmooze-fest. In other words a good showcase is a prime networking and “doing business” opportunity.

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So what’s the benefit for the booker? Again – it was an efficient way to find talent.

What’s the benefit for the club? There was the prestige that comes from working with the top shows and more business.

Think about it. If you owned a comedy club and had big-time producers and casting agents from every major network, film studio and agency hanging around scouting talent, every comic will want to perform there. And when you have the best comics on your stage, you get the most business because that’s what audiences want to see – good (funny) comedians. That’s why it’s just as competitive between the clubs to host industry showcases as it is for the comedians who want to be on them.

Showcasing is also beneficial for (humorous) speakers.

When I was an agent in NACA (National Association for Campus Activities) showcasing was the best way to score bookings. I won’t get into all the details on how this works – it’s in my book Comedy FAQs And Answers if you’re interested.

But in a nutshell, colleges and universities would send a delegation of Student Activities members to an NACA Conference in their regional area. They would go to various showcases over a few days and watch speakers and comedians (and all kinds of other performers) perform twenty-minute sets. This is how they would choose which ones they would book for the upcoming school year.

If you wanted to be booked – you pretty much had to be seen.

That’s the purpose behind showcases. It’s an efficient and proven way to find talent and show your talent.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

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Experienced advice on getting hired as a comedy writer

August 14, 2017

Some time ago I ran an article about getting hired as a comedy writer. I asked if anyone had experienced advice to share with us and my not so subtle request reached one of my favorite writers in the comedy biz.

I’m happy to pass along his words of experienced wisdom.

Marc Jaffe is a stand-up comedian with numerous TV appearances, author (Sleeping With Your Gynecologist), playwright (Side Effects May Include…) and with his wife Karen founded Shaking With Laughter, an organization that helps support the Michael J. Fox Foundation for Parkinson’s research. In Fall 2017 Marc and Karen’s efforts will surpass the $1 million mark for funds raised.

Marc is also known to many of us as a writer for the legendary television sitcom Seinfeld.

So for some very worthwhile – and again, experienced – advice on writing for other comedians, here’s Marc…

Re: How to write for others.

Good advice given. For what it’s worth here are a few things I would add.

Tremendously important to have the voice of the person you are writing for as you said, but I would point out that often you’ll have a better chance of getting the comedian’s voice if you like their act, so go after people who make you laugh, not just any hot comedian.

The best time to get an opening if you haven’t been a hangout pal is when the comedian you want to write for is busy or in transition and are taking the next step. I approached Paul Reiser just as he was getting hot and was doing Tonight Shows and Letterman regularly. He wasn’t doing sets on those shows, he was already a name movie star, but he was a regular guest and didn’t have enough material to “waste” on panel on those shows. So he was happy to have someone work on new things for TV that wouldn’t eat up his club act.

Seinfeld needed someone because he got a TV show and I think he felt this was something new for him and he needed to find someone other than a friend to help him.

So, much like comedy, timing is everything. Timing and being funny and prolific. If you do stand-up, you know the percentage of stuff you write that actually works and stays in your act is minor – 10% would be great. You have to churn out a lot of stuff because that percentage will probably hold when you write for others.

Be honest with yourself as a comedian too. I always knew I was a much better writer than performer. If your act is working because you are a great performer who can get away with mediocre writing, don’t try to write for others. When I got the opportunity to write for top name guys, it was phenomenal because suddenly 20% of the stuff I was writing worked. That was because the people I was writing for could always make what I wrote better. They also had a higher standard than I had so that even though 20% worked, it was back down to 10% that made it, because it had to be killer.

Be ready before you seek out an opportunity. If you are good for that first guy, they will recommend you. Reiser recommended me to Seinfeld and then I got other jobs because Jerry’s management was happy with my work for Jerry and they had a roster of other great comedians that needed help at various times.

Also, one of the great things about being a writer is that you can just call yourself a writer. Go to the clubs and give comics a line or two after their show. If they like them, tell them you are a writer, and you’d be happy to submit some stuff to them if they need material.

You never know who has something going on and is in need of some quality help. Reiser did a guest set at a club I was at in Pittsburgh and I asked him afterwards if he needed any help on anything and he had a Letterman coming up that he was too busy to work on. I got the Seinfeld gig because I went up to Jerry after a show and asked if I could submit some stuff right at the time he was looking for someone on staff for his just picked up sitcom.

I gave him some great pages and he loved them. And got a good word from Reiser, but if I hadn’t approached Jerry, I would have never gotten the job.

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Thanks Marc. This is not only great advice, but also experienced advice. I’m sure everyone appreciates you sharing this. Now go get a real job… HA!! Okay, okay… I know… that just proves I won’t be writing comedy material for anyone in the near future.

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Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Only clean material? Know your audience

June 5, 2017

Hi Dave – I have one question. As a new comedian does my material have to be clean? – J.N.

Did you hear that?!

Hey J.N. – Your question will sound familiar to more than a few readers because it comes up quite often. But you know what? New comedians ask because it’s important. And there is no right or wrong answer.

Comedy is both a creative art and a business, but to be successful in this business as a creative artist there is one first goal:

Be funny.

How you get there is totally up to you. As one very famous comedian told me (and it’s in my book How To Be A Working Comic), “If you swear in real life, you’re going to swear on stage.” On the other hand, if these words aren’t already in your vocabulary, don’t add them simply because you think it’ll make you funny. That’s not who you really are and an audience will pick up on that.

There seems to be a market for everything, so whether to work clean or dirty is a personal decision. But since you brought up the question and I’ve never been known to give short answers, let’s look at your potential choice from another point of view. We’ll call it…

Your audience.

The deal is that everyone has to start at the beginning. Since you specifically said “new comedian,” that’s what we’ll focus on. Speakers already know they have to work clean. If they don’t, then they’re not speaking much – if at all.

Along with learning how to write and perform, you’ll also experience different audiences, different venues and different types of shows. For instance, many comedians love late night, beer-soaked crowds in loud comedy clubs. Others would rather perform for more sophisticated (and I’m using that term loosely) audiences at corporate events.

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Have you thought about that? I’m guessing it’s still too early in your career to even consider since your first step should be just getting experience on stage. But eventually it will become both a creative and business decision because different markets have different audiences and hire different types of entertainment.

What markets do you want to play?

Confusing?

These are questions every entertainer (not just comedians and humorous speakers) have to consider. As a creative artist with a unique way of expressing yourself, who is your audience? And as a business person (successful creative artist), how can you build an audience to support your creative endeavors?

When you’re just starting out it could be any demographic you can think of, from late night open-mics to charity fundraisers. And if you’re serious about this biz you need to understand the value of stage experience. You won’t become a working comic just sitting in your living room doing bits in front of your mirror or for the family dog. You must get in front of an audience and shape your material and delivery based on their response.

If they laugh it works. If they don’t, then you need to make some changes. An audience will tell you, which is why you want to get on stage as often as possible.

So… who is your audience?

Would they want clean or “adult” material? That will help determine what’s best for you.

I’ve worked with comedians who are Born Again Christians and I’ve worked with the most X-rated acts you’ve ever heard. It doesn’t bother me either way. I’m a coach and I’ll coach performers in whatever direction they want to go. And if you already know what direction that is, then find places to perform with audiences that will enjoy your material.

But regardless of what anyone else will tell you, there are also rules in the comedy biz. The rules are made by the people that hire comedians for specific audiences.

Should we allow that?!

For instance, you can’t perform X-rated material on network television shows such as The Tonight Show or Jimmy Kimmel Live. You can get away with a lot more than thirty years ago when Johnny Carson ruled late night, but these shows still have to deal with FCC (Federal Communications Commission) enforced  standards and censors.

On cable television and satellite radio, pretty much anything can be said. But it also depends on the show. I doubt The Howard Stern Show and The Disney Channel fight over guests from the same talent pool. But here are a few more questions to think about…

Would you rather appear on either The Howard Stern Show or The Disney Channel or someplace in-between? Who will appreciate (laugh at) your type of humor and material? What venues and markets do you eventually want to play?

It all comes down to knowing your audience.

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You can work X-rated if you want, but just be smart enough not to go on stage with your X-rated material if the audience is filled with grandparents taking their grand-kids out for a fun(ny) night of live entertainment. On the flip side, don’t expect to do your best Disney material in a late night dive bar in front of a beer fueled crowd upset that the bartender turned off the televised cage match wrestling extravaganza for your comedy show.

Get the picture?

A lot of experienced comedians can play to both audiences. Why? Because they have the experience AND material that can be customized (cleaned up or dirtied down) depending on the audience. In other words, their punch lines don’t get laughs simply because they contain the F-Bomb or other words that will get them banned by the FCC from network television. They can go either way because the material is just as funny with or without them.

A great example of this are comics that work on cruise ships.

These comics need two different sets; family and adult. The family sets are performed during the before and after dinner shows. These are two separate shows since passengers are assigned one of two dinner times. One group is entertained earlier in a large theater while the other group eats – and then they change places. As it says, these shows are for families. Later that night the same comics will do adult shows for (as it says) the adults in one of the lounges or bars.

Did you hear that?!

These comics go from G-rated to X-rated within a couple hours.

Keep in mind I’m not asking anyone to change who they are on stage if it goes against who they want to be on stage. Yes, this is a business, but it’s also a creative business and a way to express your creativity.

If your niche is X-rated, go for it. It’s the same with clean comedians. Just don’t go for it in front of the wrong audience. It’s really common sense when you think about it.

So to finally answer your question as a “new comedian,” I would suggest you work on writing funny material. And I’ll repeat: funny material. I’m talking about material that will stand up on it’s own and will be just as funny to an audience with or without a few gratuitous F-bombs and other choice words or expressions.

Practice and develop your talent as a writer. How would you deliver your set during an afternoon Rotary Club luncheon as opposed to at a late night dive bar? Better still – ask yourself which venue you prefer.

Wait a minute! I almost forgot to mention something…

Just to make your decision interesting, keep in mind the people that hire comics for corporate events, holiday parties, retirements, banquets, etc… are the ones who attend business or social organization meetings. They ALWAYS pay comics, humorous speakers and entertainers waaaaay more than any beer soaked guy in a dive bar. That’s why corporate events are much more desirable for many working comics than a weekend gig at Billy Joe’s Yucks at the corner of Dive and Bar.

Then again, an uncensored Comedy Central Special or a becoming a favorite guest on The Howard Stern Show can take almost any comic’s career to a new level. But to get there, the comics had to be funny. Working clean wasn’t a rule they needed to follow.

So…? Is it better to work clean or dirty as a new comedian? You need to make that decision – and one of the best ways to find an answer is to know your audience.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago and Cleveland Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.