Archive for the ‘email’ Category

Contacting talent bookers

November 6, 2018

Hi Dave – Do you have any tips for contacting club bookers? When I was leaving a recent showcase, the bar manager said they would like to have me back. He gave me his card as well as the card for the person who books the room. I emailed the talent booker and she hasn’t responded. Should I call her if I don’t hear from her or should I try emailing again? I don’t want to be annoying, but if performing there again is an opportunity I would really love to do it again. Thanks! – K.

Expecting your call

Hey K. – That’s great news because you have an “in” – the bar manager. As I’ve mentioned in quite a few past FAQ’s and Answers a personal recommendation from someone who either works with or works for a talent booker is like having a Golden Ticket.

It beats the heck out of cold calling or blind emails. Now you just need to make the Golden Ticket work for you.

The best scenario is for the bar manager to take you by the arm and march you into the talent booker’s office and give a personal introduction. This of course would be followed by, “Put her on the schedule – she’s funny!

But in this case you’re working with a (Golden) business card. It’s not a slam dunk, but you’re still in a better position than when you first walked in the club for your showcase.

You’ve already taken the first step by sending an email. But you haven’t heard back. So to make use of a sports reference in honor of… well, sports – this means one thing:

Let the game begin!

Talent bookers for busy clubs are busy people. Their first priority is to book the shows. For showcase clubs in NYC and LA this could mean anywhere from 10 to 15 performers per night. This is also true for club showcase nights in many other cities like Cleveland, San Francisco, Detroit, etc…

But since you’ve already done a showcase, we won’t go that route. Let’s talk about actually getting booked in a club for a paying gig. Now I have your attention – right?

Other than showcases with multiple comedians doing short sets, most clubs (especially outside of NYC and LA) use three acts:

  • Opener / MC
  • Feature / Middle Act
  • Headliner / Closer

Each week the booker schedules the three performance slots. That’s normally 52 weeks a year. They have regulars that can play the club a couple or few times a year, but they need to use a variety so audiences will return and not see the same comics over and over.

When you add it up – that’s 156 performance spots per year just for a 3-act club.

Can we do lunch?

The bookers not only have to deal with the talent needed for those spots, but in most cases with a headliner and in many cases with a feature, they’re also dealing with agents and managers. There are negotiations, contracts, travel arrangements, accommodations, publicity – and the always expected but unknown until it happens at the last minute emergencies. That could include any one of the performers cancelling for any number of reasons including a missed flight, illness, weather (the list could go on and on) and another comic needs to be scheduled immediately.

But that’s only part of it…

The booker is also fielding countless phone calls from comics wanting to return, newer comics wanting to play the club for the first time, and agents and managers who want to schedule their clients. On top of that there are TONS of emails, websites and promo videos to navigate through.

There could be much more than 156 performance spots bookers are dealing with. They could also be scheduling private parties, special events or other clubs. And if the booker is good at his / her job, they have to deal with it all.

I won’t even get into the job duties that might include attending meetings, “doing lunch”, or watching shows to see how the performers they’ve already booked are doing. My point is – from personal experience – there’s a lot going on behind the scenes that most performers don’t realize. Talent bookers can be very busy people.

But one thing that should be a positive for you as a newer comedian is that bookers are always looking for new talent. If not – they’re not very good at what they do. Your goal is to be one of their new talents.

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Fall 2018 Comedy Workshop at The Cleveland Improv

SOLD OUT!

Showcase at The Improv is Wednesday, December 5 at 7:30pm

Workshop Marquee 150

For information about upcoming workshops visit…

TheComedyBook.com

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The key – as you’ve already mentioned – is not to be annoying.

I remember talking with comedians who were so frustrated because a certain talent booker never got back with them that they decided to call every day. Their thought process was that the booker would eventually have to deal with them.

I’ve got news for you. Talent bookers don’t have to deal with them or anyone they don’t want to. Imagine someone calling you every day for a job. It’s called being annoying – a pain in the butt – and why so many bookers screen their calls or hire assistants as gatekeepers.

That method won’t work. That’s why you have to play the game. You need to stay in touch and let them know you exist, but you can’t be annoying.

There’s a game plan for that and I know it can work because it worked on me when I was booking comedians in Los Angeles (where I learned this “game”).

You’ve made the first phone call. I’m assuming you either reached the booker’s voice mail or assistant.

  • Always leave a message with your name and phone number.

That bit of advice has been – and still is – debated by comedians and speakers I’ve worked with. Some only want to talk with “a real live person” and won’t leave a message. But many others (like me) think that’s a wasted effort and phone call. The idea is to start building name recognition. You can’t do that by just hanging up.

  • Make it short and professional – get to the point:

Hi. This is (your name) and I showcased at (club name). The bar manager (name) gave me your card and suggested I contact you about a possible booking. I’m calling to find the best way to schedule an audition or send a link to my website video. You can reach me at (your phone number) and my website is (website). Thanks for your time and I look forward to hearing from you.

  • Then hang up.

Okay, put it into your own words. But that’s not a bad script. It succeeded in getting your name and contact info to the person you want to work for.

  • But don’t just wait. Take action – send a postcard.

Yeah, I know. Some performers think postcards are outdated. But are those performers working as much as they’d like to? If they are then maybe they have enough contacts with talent bookers already or have an agent or manager doing the dirty work. But I’ll tell’ya what. I’m not even booking clubs anymore and I still get postcards.

  • Postcards have your photo, name and contact info.

Send one after your first call and it can add to your name recognition. Put a personal note on the back – “I hope you received my call, etc…

Wait a couple weeks and call again. You aren’t being annoying – but you also are not disappearing. It continues to put your name in front of the talent booker.

  • Mix it up a little. Instead of following that call with another postcard, wait a week and send an email. Again – be short and to the point. Include a link to your website.

If you still don’t hear back wait a couple weeks and call again. Then repeat the process until you hear back or the talent booker answers the phone.  Either way they will have heard of you (name recognition). Then use your Golden Ticket – or plead your case – for an audition or booking.

  • If this is a local club, go to a show (or two, or three). Say hello to the bar manager again and ask if you can meet the talent booker. If there’s another opportunity to showcase – sign up and get on stage.

Of course there are no guarantees, but it’s a better game plan than being annoying or disappearing just because a busy person doesn’t return your first phone call or email.

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Give it a try. As mentioned, I’m sharing this method because it worked on me.

In fact, a few times I was almost embarrassed because the performers stayed in touch – without being annoying – and I started thinking that they were thinking I wasn’t doing my job very well. So when I realized after some well spread out phone messages, postcards and emails that they might be calling soon, I looked at their videos. When they called it was almost like an “Ah-ha!” moment for me.

YES!” I had watched their video!

Now, whether they got a paid booking, showcase or “no thanks” depended on their performance and experience. But at least they had built up name recognition and were given the opportunity – and that’s what this method is all about.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

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Booking Christmas and Holiday Parties

August 27, 2018

Hey Dave – What’s the deal with doing Christmas parties? I know some comics who booked a few last year and made good money. – T.R.

Let’s party!

Hey T.R. – Christmas / holiday parties are big business in the comedy biz. Corporate and humorous speakers (sometimes one in the same) can also score big during the festive season, but I don’t consider their bookings as seasonal as comedians in this market.

Why?

Because comedians are considered entertainment and holiday parties usually want entertainment. Speakers with a message – whether informative, entertaining or both – can often find gigs at meetings and conferences year-round. For instance, not too long ago I did a training seminar at a conference. With keynotes and seminars being delivered during breakfast, lunch and dinner meetings, and various workshops running concurrently over two days at this huge resort, there had to be at least 50 speakers involved.

I didn’t see any comedians.

So with that personal observation in mind, we’ll focus this FAQ and Answer on comedians and entertainers looking to book holiday parties. But I’m also pretty sure humorous speakers will be interested in some of this stuff.

The time to get in on this action is now.

Party time!

We’re hitting the end of summer and a lot of these holiday bashes are already in the planning stages. In fact, I’ve already gotten my first call for this holiday season, so the clock is ticking.

Most of these holiday parties are planned way in advance because the bosses (employers) have to rent party rooms or restaurants in advance for this once a year company-paid blow-out. They also know somewhere in the back of their minds the approximate date when they have to cough up holiday bonus checks for their employees, so that also goes into factoring when these parties will occur.

Once the party date has been confirmed, it’s circled on every employee’s calendar and they’re expecting the boss to show them a good time. Of course the smart employees won’t have too much of a good time, but for those who cut loose a little too much…

As the great Phyllis Diller once said:

I hate Christmas parties. You always have to wake up the next day and start looking for a new job.”

Booking holiday parties is similar to working in the corporate market. You may imagine employees overindulging in the eggnog and walking around wearing Santa hats with mistletoe pinned to the white fluffy ball at the top. But the boss is still in charge of the toy factory. With lawsuits about sexual harassment, discrimination, mental anguish, and whatever other reasons and insults that could cause the company to continue paying a future former employee for not working there anymore (and the lawyer fees) the boss is not going take any chances.

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Fall 2018 Comedy Workshop at The Chicago Improv

Saturdays – September 29, October 6 & 13 (noon to 4 pm)

Showcase at The Improv – Wednesday, October 17 at 7:30pm

Workshop Marquee 150

Space limited to 11 people

For details and to register visit…

TheComedyBook.com

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What I’m trying to say is that except for rare exceptions, company holiday parties have turned into family style events.

There may or may not be kids involved, but there’s usually an office prude or uptight spouse keeping an eye on everything. And the best way to avoid hassles is to stay politically correct. If you want to be offended by a comedian, go to a comedy club that bills the show, “For mature audiences only.”

If you want holiday laughs where no one has to wake up the next day and look for another job, hire a comedian that works clean.

Too much party!

Speaking of clean, a lot of the comedians who are cleaning-up dollar-wise with holiday parties start their booking efforts in late summer and early fall. Seriously. I can go into my files as a booking agent and see contract signing dates in August and September for Christmas parties. The performances were signed, sealed and deposits were paid while I was still trying to get my kids to put on sun block before they’d go outside.

The process of promoting yourself for these shows is the same as I’ve written about for the corporate market. Only now you want to aim it for the Christmas / Holiday season. Put it right on your emails and postcards, and mention it if you’re calling businesses:

You are available for office holiday parties – and work clean.

Your promotions can start now. Do a mailing to your regular contact list (you should have one if you’ve been reading these articles) and follow up with phone calls. If you don’t have the proper contact person, ask who is in charge of the company party. That person is probably looking just as hard for entertainment as you are for gigs.

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With the right promotion and networking skills (again – business techniques you should already have if you’re been reading these articles) you can make their life easier by hiring you as the entertainment. This will give them more time to choose the table ornaments and who should not be seated next to each other to avoid company infighting.

It’s all about finding leads, networking and promoting.

I know comedians and speakers who have promo photos taken wearing Santa suits or with other holiday themes. Their websites and online networking are advertising their skills at entertaining for holiday parties.

In the entertainment biz, the holiday season has already started.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

When should you start promoting your career?

July 30, 2018

Hey Dave – Last week I was in a comedy festival. It was a 13 hour drive, but it was a good chance for networking. I was talking with another act who said she’s too impatient about getting her comedy career going. I said that my problem is that I’m too patient. After finishing second at another comedy club’s contest and being accepted at the festival, I should be contacting clubs and bookers all over the area instead of waiting until I actually win a contest. Do you agree? – J.G.

Can you hear me now?

Hey J.G. – First of all, if I drive 13 hours for anything, I’m going to make sure somebody knows about it. That’s not exactly a Sunday afternoon drive for me (which is why every seasoned road comic is calling me a wimp right now), so I’d like a little recognition for the achievement. If my kids happened to be in the backseat, I’d expect an award.

How different people react to my successful lengthy trip depends on how they view such an effort. If I told a student driver about my journey, he may look at me as The Man. If I walked into a truck stop and made my announcement, I’d probably get more laughs than doing a clean act at a biker bar open mic.

Being accepted to perform at a respected comedy festival and finishing second in a club’s contest are worthy additions to the resume. Each step in your career is a great opportunity for promotion and it’s important to take advantage of it, which is an important subject we’re driving up to next.

Not quite ready.

But before we head down that road, the question of patience should be answered by common sense. You have to be honest with yourself to know when you’re ready for the next level of your career and not push yourself too fast into a position where you don’t have the experience or material to back it up. In other words, if you’re relatively new to comedy and just breaking into the MC role, it’s wise not to promote yourself to the top clubs as a headliner until you’re ready.

What you don’t want to do is sit back and wait for any word-of-mouth to find its way to the bookers. James Bond has a reputation that precedes him, but when finding work in the entertainment business you need to promote yourself. If you have the credits, chances are better the bookers will find out about it if YOU tell them.

You have to be honest with yourself as a comedian, (or humorous speaker).There are various steps to consider before you actively promote yourself for paying gigs…

Are you ready for paid gigs?

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Comedy Workshop at The Cleveland Improv

Starting Saturday – August 11, 2018 – is SOLD OUT!

Includes evening performance on Wednesday, September 5th

Workshop Marquee 150

For information about upcoming workshops visit…

TheComedyBook.com

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You absolutely must have experience and a comedy set or speaker program that has worked successfully during live performances. These can be open mics, benefit shows – whatever. Let’s put it this way. If someone is paying you to do 20 minutes – you’d better have a good 20 minutes or they’ll find someone else who does for the next booking.

Also understand where you fit into the business. 

Are you an opening act, feature or a headliner? New acts will always be considered openers until they prove themselves worthy of a better position in the show. Think about it. Even Jay Leno was an opener when he started out and worked his way up. He wasn’t given The Tonight Show after a few successful open mic performances.

But let’s say you know that already. You’ve worked hard at writing and performing and you honestly know you’re ready. That’s when it’s time to get the word out to talent bookers, event planners and anyone else who might hire you.

That’s when you need to start promoting – and it can be a full time job.

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Whenever you have an achievement (accepted to a comedy festival, runner up in a contest, a paid booking in another venue, etc.) make sure the bookers for the clubs where you want to work or the event planners for associations you want to work for KNOW about it. Send them your news via an email, a postcard, add it to your website and resume, and post it on the social networks you use for business (not the ones you use for family photos, your cats or wild escapades).

You may not get hired right away, but it could add to your name recognition in the future.

Only took 7 calls!

That’s the idea behind promoting – networking and marketing.

Businesses use branding and logos to keep their products in front of potential buyers and entertainers do the same with successful performances, personal contacts, online postings, emails and postcards.

As good salesmen say, you need to run a product (you as a comedian or speaker) past a client (booker) on the average of SEVEN times before they buy. So when is a good time to start building credits and promoting your comedy career? If you truly believe you’re ready – I’d say right now.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

Writing an email (cover letter) that talent bookers will read

June 17, 2018

Dave – What’s up. I have a quick question. You’ve helped me in the past with the structure of my Bio and Resume by looking in your book, How To Be A Working Comic. My question now is, I’m trying to come up with a structured letter or email to send to bookers or comedy clubs to get booked. Something where I would also have a link to a page with me performing so they wouldn’t have to stop and pop in a DVD – unless they wanted one. Would your book have something like that or could you point me in the right direction? I would really appreciate it… man! – K.B. PS – We all love your emails and words of wisdom! So keep’em coming!

Hey K.B.

First of all I’ll start with the “last of all” in your message. Thanks. I just want to help you guys get on stage.

Hello it’s me? I can do better…

What you’re talking about is a cover letter. It’s an introduction to you and a request to check out your video and performance credits for work. Just about everyone uses email instead of mailing a “letter,” but we both know we’re talking about the same thing.

Writing the cover letter (like the bio) can be almost as creative as your comedy material. Not everyone will agree with me on that, but I used to get a lot of cover letters with promo packages when I was booking A&E’s An Evening At The Improv and believe me, with so much competition to be noticed, the creative ones would catch my attention.

If I had to read something, it might as well be informative AND fun.

You’re a comedian, so I would expect you to be a funny person. I would also expect to be entertained – at least a little bit. Just don’t make your cover letter an entire comedy monologue. The only exception would be if it is really, REALLY funny. Otherwise, save your best bits for your promo video and on stage showcase.

Does this ever end?

You don’t want to make your cover letter too long and wordy. You should be able to introduce yourself (that’s what it’s for) and say everything you want the reader to do (the purpose behind a cover letter) in just two or three short paragraphs.

If you have another comedian or booker as a reference, mention it somewhere toward the beginning. Then tell the booker you’ve heard nothing but GREAT things about his club and you would abandon your entire family and all worldly possessions to perform there.

Okay, maybe not in those desperate words – mainly because you don’t want to come off as too desperate.

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Comedy Workshop at The Cleveland Improv

June 2018 is SOLD OUT!

Showcase performance is Wednesday, June 20th!

Workshop Marquee 150

Workshops meet for 3 Saturday afternoons from noon to 4 pm

Includes an evening performance at The Improv

Summer / Fall 2018 Dates for Cleveland & Chicago TBA

For information, reviews and photos visit…

TheComedyBook.com

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But it never hurts to send out a bit of good will and a compliment or two (great crowds, best comics, beautiful club, professional staff – pick one). Use your common sense on how you might kiss-up to the boss without sounding like a kiss-up. The showbiz term for it is schmoozing.

Mention a couple of your most impressive credits. Did you win a contest? Have you played another major club? Headline a benefit show? Perform at colleges? Again, just a few – don’t go overboard.

If you don’t have a direct reference or connection with the booker to use at the beginning, you might still have a good recommendation. Comedians and speakers that perform for local organizations, benefits and/or colleges – wherever (and yeah, sometimes for free) should always ask for a letter (email) of recommendation. If you don’t – you should. Then take a line or two from one or two of those and put it in the body of your letter:

“Jenny Comic was very funny and helped to make our fundraiser a success.” – (credit quote to person and organization).

Then come right out and ask the booker to watch your promo video. Say it – don’t hint at it. ”Attached is a link to my video – or included is a DVD… please watch it… I’m sure you’ll enjoy it… I want to play your club…”  (As always, use your own words).

If you’re doing this by email include a working link to your website that contains your video or a link for your video. If you’re sending a snail mail letter, highlight your website link in the body of your letter AND include a promo package with a DVD. As I’ve mentioned earlier and in past FAQs, just about everything today is done online and that’s the main reason How To Be A Working Comic was updated to include online promoting. But what is now found on websites is the same material outlined in earlier editions of the book and what you would find in an effective “hard-copy” promotional package.

Now back to the cover letter… uh, email…

I’ll give you a call

At the end of your message thank the booker for his or her time and (here’s the secret) instead of saying something along the lines of “I hope to hear from you soon,” TELL him or her you’ll contact them within a certain time frame. Usually two weeks is good.  This follow-up can be done by email, but I suggest a phone call. There’s always a chance they will call you, but I wouldn’t hold my breath unless you have a solid gold reference from a major comedian or have already worked for a big-time talent booker.

The idea is to keep the door open for you to contact the booker again. AND you’ve mentioned this in advance.

Now, this is where today’s article could turn into a book chapter about “playing the game” when contacting talent bookers and building professional relationships. I’ve talked about that in past newsletters and will probably repeat myself in future ones. The focus behind today’s FAQ And Answer is to map out your cover letter.

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Remember, you work in the entertainment “business” and should treat it that way – as a “business.

Creativity can be a major plus in promotions, but you also need to be professional about it. Keep your email (cover letter) concise and to the point. Talent bookers receive a lot of submissions and don’t have time to read through pages and pages of sample comedy routines, “how you’re going to change the face of comedy,” or “how you’ve been funny since birth.”

Tell them what you’ve done, throw in a recommendation (if you have one or two) and that you would like to work for them. Then make it easy to find and watch your promo video. That sounds like a “working” cover letter to me.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.