Archive for the ‘Networking’ Category

Getting an MC gig at an “A-List” comedy club

December 11, 2017

Hey Dave – My goal for 2018 is to host a show at one of the top clubs (like The Improv). I have video that I can submit and if nothing else, it will be good to get some feedback and be told what I have to do to get work there. In saying that, do you know how to go about submitting videos to the clubs and what should accompany it, i.e. bio, pics, etc? If you know who the contacts for the club may be or how to find that info that would be great as well. Thanks for your continued support in the comedy scene and I hope you are well. Talk to you soon – CC

Checking the list

Hey CC – Thanks for the support and well wishes. In answer to both I can say I’m trying my best…

And another thanks for your question since it gives me a chance to combine two recent articles into a (hopefully) working answer. Make sense? Again, I’ll try my best…

Usually with the major clubs, the headliners and most features (middle acts) are booked through a corporate office. They have a talent coordinator who books all the clubs in their chain. Opening acts are mostly local or within driving distance and are booked by the club’s in house manager. The opening acts don’t get flown in or put up in five star hotels, if you know what I mean.

When you’re going for an opening (host / MC) spot at an “A-Room” (pick the top club in your area) it’s about the total package. Yeah, of course you have to be a good comic with experience. But you also have to show that in your submission to even be considered. These bookers are not going to hire someone who’s not ready to play their club. The audiences pay for and expect a professional comedy show. And even though the openers won’t have the television and/or film credits the headliners or some features have, audiences are also not paying big $$’s to watch an amateur night.

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January 2018 Comedy Workshop

At The Cleveland Improv

SOLD OUT!!

Workshop Marquee 150

Workshops meet for 3 Saturday afternoons

Includes an evening performance at The Improv

Please use the contact form below to receive an email if space opens!

Spring 2018 Chicago workshop dates TBA

For information, reviews, photos visit…

TheComedyBook.com

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Know what I mean? You should have experience and a list of credits from playing smaller clubs first, before you approach the “big guys.”

I was on a panel at a comedy festival a few years ago with the manager of a major club and an owner of another. One of them – in a very polite way – talked about the smaller clubs being like the minor leagues. He was comparing it to baseball. Get your experience there first to prove you can do it before trying to move up to the major leagues.

Assuming you’ve done that – here’s a game plan for your question.

Last week I talked about doing “face time” (networking) in comedy clubs. Before that the topic was promotional material. Now it’s time to combine…

Make the call

I suggest calling the club and asking the proper way to submit a video for a showcase (audition). The people answering the phones will know – because this is a question they get all the time from comedians. Follow what they say.

Based on the two major clubs in my area, there can be two different scenarios. One is doing face time. For instance, one of the clubs has a bringer showcase once a month. Bringer meaning you have to bring x-amount of paying audiences members to get stage time. I won’t discuss the pros and cons of that now, cuz I’ve also done that in past FAQs And Answers. Let’s just agree it is what it is – and the only way you’ll be seen on stage at this particular club.

Play the game (pay the admission for your friends if you have to) and get on stage. At least you’ll be seen by someone connected with the club. Afterward do some face time and network with whomever is in charge of the show. Ask them what your next step is (you asked about getting feedback so this is your opportunity) or how to be considered as an opening act during one of their regular shows.

Who knows? They might offer you a gig based on your performance (best scenario), say you’re not ready (worst scenario), or ask you to send them a video for more review. That last one’s okay because you’re still in the game. It’s also what you’d have to do for the other club I’m thinking about anyway, so here’s how that’s gonna work…

Again, you might want to consider starting with some face time. Go to a show and keep an eye out for a manager. Another hint – from experience – do this on a “one-show night.” Fridays and Saturdays usually mean multiple shows in the major clubs and everything is more hectic. Go on a Wednesday, Thursday or Sunday and chances are better you’ll get a minute or two with the person in charge.

Then ask. What’s the best way to get a showcase or submit a video? And again from experience – because comics ask all the time – they’ll tell you. Follow what they say.

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If the club doesn’t offer a showcase night ask if they accept submissions via email and get the email address.

I also suggest you have a dedicated website for your comedy submissions. A certain comedy club I’ve worked for won’t even consider booking a comedian – including an opening act – without one. If you’re working off a Facebook page or other social media site, it doesn’t show them you are serious about your career if you haven’t taken that step as a professional. And if you’re not sure what to include on a website, just check out websites by “working” comedians or pick up a copy of my book How To Be A Working Comic.

Stand out from the crowd

Some comics might tell you this is not necessary since all the booker is interested in is your video. But here’s another hint from experience. To stand out from the crowd (and they get a lot of videos) you should make the extra effort. It makes you look more professional and that’s how you want them to see you.

Again – none of these top clubs are interested in hiring an amateur.

If they tell you to submit a video via email, send a link to your website that includes your video. Yeah, you can probably just email a link to your video on YouTube – if that’s really how you want to play this opportunity. But again, it won’t look as professional.

And for some of you, don’t let the idea of having a website throw you off your game. They’re easy and inexpensive. Check out WordPress and some of the others available for this.

Talent bookers will understand (they should) that you’re not a headliner or feature act because you’re asking for an opportunity to be an opening act (MC). They shouldn’t expect all the “bells and whistles” of a big-time headliner website. But since these are “A-Clubs” we’re talking about, they will expect you to be further along in your career than doing open-mics and using a Facebook page as your business site.

If you don’t get a response from your submission, stay in touch without being a pain in the you-know-what. An email or postcard every couple weeks should work.

But again, networking REALLY helps. If you’re part of your area comedy scene you probably know some of the comics who open at these clubs. If you see them at the open-mics or some of the other clubs – and they like your sets (important to know first!) – ask if they can throw in a good word for you with the booker. As I’ve written in the past, a personal recommendation from someone who already works at the club can be your Golden Ticket. That can either get you a showcase or have your video watched a lot faster than anything I just mentioned above.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs and (comedy soon!) The Omaha Funny Boneprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

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Doing face time in comedy clubs for bookings

November 26, 2017

Hey Dave – Isn’t “face-time” (not the kind associated with iPhones) one of the most important parts of getting work hosting in comedy clubs? What I mean is, doesn’t it make a big difference in someone’s chances of being MC for a weekend (or more) when they frequent the club, chat up the staff and tip well, and demonstrate a willingness to do grunt work? I think that is universal. Didn’t you have a story about the guy who showed up outside a club and swept the sidewalk every day until they hired him inside and he then moved up the ranks? – DM

Hey DM – This is not an easy question because there are a lot of buts, maybes and depends that will go into any answer – from anyone. I know from experience there are some comics and club owners who will agree with what I’m going to say, and others who will grab a broom and tell me to get out of the way.

Check me out!

But you know what? This is showbiz, which is an industry full of gimmicks. If you don’t believe me turn on the TV and the highest rated reality shows. You may not want to hang out in real life with bachelors, housewives and Kaitlin Jenner’s ex-family, but you have to admit they know how to bring attention to themselves.

So keeping that in mind, it’s not a bad idea to call attention to yourself by being seen around the clubs you want to play. To break into your local comedy scene you need to have the local talent bookers know who you are and that you’re a comic.

The goal is to score an audition.

I’ve never heard of the guy who swept the sidewalk outside a club everyday and was rewarded with a paid MC (hosting) gig.  It’s not a bad way to call attention to yourself, but if you really do end up with an audition it will only pay off if you have the talent and experience to back it up. Otherwise the only winner will be the club owner with a clean sidewalk.

My first thought is that the time could be better spent getting stage experience somewhere else.

Earn a reputation as a good comic and then do some networking. It’s a lot easier to score a showcase when you have a track record and recommendations from other comics and bookers who’ve seen you on stage. When you have that going for you, there’s no need to bring a broom to the club.

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Comedy Workshop at The Cleveland Improv

Starts January 13, 2018

Workshop Marquee 150

Workshops meet for 3 Saturday afternoons

Includes an evening performance at The Improv

For information, reviews, photos and to register visit…

TheComedyBook.com

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Showbiz has always been about being different and standing out from the crowd. If you have the experience and truly believe you’re ready to play the club and sweeping the sidewalk gets you noticed by the booker, who am I to put it down?

That’s why a lot of new comics are willing to hand out flyers for stage time or line up friends and family for bringer shows. Sometimes you have go the extra mile to get ahead in this crazy biz.

But your real question is about “face time.” That was always (and still is) a major networking opportunity and how a lot of newer comedians got on stage when I worked in New York City and Los Angeles. But I have to emphasize they were already experienced comics and not someone who only thought keeping the sidewalk clean would be their best career move.

When comics were experienced and funny enough to start performing at a club like The Improv they still had to pass the audition. Working the door, bartending, or even sweeping the sidewalk could open the door, but didn’t guarantee future paid gigs.

You had to prove – on stage – you could do it.

Hanging out for a late night set

Even after someone passed the audition, there was no guarantee they’d get regular performing spots. They were on the club roster, which meant they were welcome to come in and “hang out at the bar” as a comic. Now if they wanted to sweep the sidewalk instead of sitting around – yeah, they’ll be noticed over the others. But if they hadn’t passed their audition, then chances are they’d still be sweeping when the show is ending.

But face time does count. For example…

During a week night at The New York Improv we would schedule enough comedians to get us through until around midnight. If there was still an audience at that time (in NYC we could keep the shows going until 4 am as long as we had people in the showroom) then we would look around to see what comics were “hanging out.” They would make up the rest of the show until either the audience left or we hit last call.

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That was doing face time and we already knew they were comedians.

If they wanted to grab a broom and sweep up… well, thanks. But that alone would not have earned a performance slot. Were they on the roster? If not, was there another comic who was a regular performer at the club recommending they be given an audition? That’s the only way they were going to get on stage that night.

Playing broom for club gigs

Now I already know some comics and club owners will disagree and have examples to prove me wrong. I even have a story in one of my books from a favorite club owner who might trade performing spots for work around the club. So I’m not saying it won’t work, I’m just saying…

A great way to kill a show is by putting on someone – anyone – who doesn’t have experience and isn’t funny. That’s why there are open mics and why established comedy clubs have auditions and already know who the comics are. Gimmicks like sweeping the sidewalk might get an audition, but the time could be better spent getting known as a good comedian – even if you have to perform somewhere else to make it happen. If you come in ready to knock everyone out with your talent, then you can get quality face time with the other comics “hanging out” instead of doing grunt work.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs and (comedy soon!) The Omaha Funny Boneprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

What would you ask a talent booker, agent or manager?

November 13, 2017

Hola Dave – When meeting a booker, agent or manager for the first time are there any important questions a comedian should ask? If so, should the questions be different between the three? I ask cause I will be attending a comedy festival and it turns out it will be loaded with scouts. Thank you señior – A

What’s the question?

Hey A – That’s a really good question and I want to throw it back to our readers before tossing in my thoughts. If you have suggestions about questions, please use the contact links below or send a comment through this site and I’ll share them in a future newsletter. Thanks!

As I mentioned in a direct reply to A’s email, I’ve mostly been on the other side – as the booker or agent – which means I was the guy who had questions for the comedians (I’ve also worked with speakers, musicians and variety acts). If I couldn’t watch a live showcase in a club, I would review a video and then if still interested, check out the promo – performing credits, letters of recommendation, training, etc…

If the performer looked like a good match for particular bookings – for instance, college shows or corporate events – I’d call or email and schedule a time to talk.

This is pretty standard routine. When industry execs (agents, managers and bookers) are thinking about scheduling or representing a comedian for the first time they’ll want to find out who else the comic has worked for and in what types of venues and what position (opener, feature or headliner). If they’re located in the same city a live showcase can be arranged. But when you’re dealing with distance and regional bookings – for instance the agent is based in Chicago, the performer is in Atlanta and the gig is in Dallas – everyone has to rely on video.

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I also know bookers rely on personal recommendations from other comedians and industry people they’ve worked with and trust. I get calls and emails requesting info about comics I might know or have worked with – and do the same. In fact, I sent an email last week to a friend for any info about a comedian I don’t know, but had contacted me for work. So it does happen. It’s a wide-ranging network when you think about it.

But for you as a comic (or humorous speaker) a lot of your questions can be answered by also networking and researching. If you haven’t heard of the agent or booker, do a Google Search. They’re all on the internet with websites – if they’re legit. See what other comics they represent and what they’re doing (credits).

Meeting of the minds

Also network with other working comics and/or speakers. From my experiences, conversations about agents and bookers are pretty common. There are a lot of different opinions and experiences being shared – both good and bad. I always learned a lot about the biz and who’s doing what (good and bad) just by listening to the comics talking around the bar at The Improv.

If I were to suggest any questions, I would ask if there are any specific markets they specialize in. For instance, when I worked in NYC and LA most of the agents I came in contact with worked to get their clients on television and into the good clubs on the road. I know that sounds limited, but they were the two markets I was exposed to as a club booker in those cities.

BUT when I started working in the Midwest, I found agencies I had NEVER even heard of before that were HUGE in the college and corporate markets. I hadn’t encountered them before because my job had me totally focused on the NYC and LA comedy clubs and TV shows.

When I got involved as a college agent (NACA) I talked with the other agents and learned most really had no interest in the NYC and LA comedy scenes. Their bread and butter ($$’s) was booking shows for colleges throughout the country. It was a full time job and the specific market they chose to work in.

So if you wanted to be on television, you would need an agent that focused on that market. If you wanted to do colleges, you’d want a good college agent.

Make sense?

So if you have an opportunity to ask an agent, manager or talent booker any questions, I would suggest learning what markets they work in the most. The big ones can usually do it all. The smaller ones have to focus on where the $$’s are for them.

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Fall 2017 Chicago and Cleveland Comedy Workshops

SOLD OUT!!!

Winter 2018 dates TBA

Workshop Marquee 150

Workshops meet for 3 Saturday afternoons

Includes an evening performance at The Improv

For information, reviews, photos and advance registration visit…

TheComedyBook.com

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One bit of advice for a first getting to know you meeting is not to ask about percentages and other contractual details – unless they bring it up first. They will if they’re interested in working with you. Then you can accept, decline or negotiate. But that’s not something you’ll have to deal with at a meet and greet session.

Otherwise, I can’t think of anything specific. The usual deal with meeting these industry people is that they’ll be asking the questions. So just answer honestly and promote yourself without being too aggressive (a pain in the butt – know what I mean?).

However if there is an opportunity to really ask questions, base them on who you are and your career goals.

For instance, since I’ve worked with the comedian who supplied today’s question and realize “Hola” is not in my English Language word finder, he should be interested in knowing if they book any shows or work with other comedians, production companies, etc… in the Latino market. You know as well as I do how HUGE that is. If he was to go with an agent or manager, he MUST (and this is my professional opinion) go with someone who can break him into that specific market as well as English speaking gigs.

And now it’s time for one of my stories…

Al and Rocky… uh, Steven

One of my best pals in NYC studied acting at The University of Miami. One of his classmates (and one of his best friends) is an actor named Rocky Echevarria, who is Cuban and bilingual. Right after graduating Rocky had a decent career working in Spanish speaking television shows, but his agent knew he was talented enough to also work in the English speaking market and put his focus in that direction. He changed his name to Steven Bauer and scored the part of Manny in the classic film Scarface with Al Pacino and earned an Academy Award nomination.

I’m not saying he couldn’t have done it with a different agent. But if had gone with an agent that only focused on the Latino market and Spanish speaking roles, my best pal (the guy at the beginning of this long story) might have had a better chance of being cast as Manny than Rocky (Steven) did. You never know.

The point is if you have an opportunity to really talk and ask questions with industry execs, find out specifically what they can offer you at this stage in your career and in the future. It could be a good fit – or it may not. But you’ll never know if you don’t ask.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs and (comedy soon!) The Omaha Funny Boneprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Promoting your videos to talent bookers

October 30, 2017

Hey Dave – How can I promote my videos to talent bookers? What about on YouTube? – BT

Marketing Technique

Hey BT – I’m not revealing any kind of marketing breakthrough by saying almost everything today is done online. There are still a few agents and bookers that request hard copies of promotional packages, but in my opinion it just means they’re really out of touch with what’s going on. If they can’t get online and learn how to work with streaming video and website links, what kind of gigs are they getting for their clients?

I’m guessing Amish barn-raisers.

What used to be included in a hard-copy promotional package is what still needs to be included when you promote yourself online. If you want to know what’s required, pick up a copy of my book How To Be A Working Comic. All the marketing tools that were once in hard copy promo packs are now posted online. And a dedicated website is considered more professional and even required by some bookers I’ve worked with if you even want to be considered for work. And it’s not all that expensive if you look into some of the options like a website on WordPress or Wix.

But don’t be discouraged if you don’t have a big time website dedicated strictly to your comedy or speaking career. Facebook will still work with smaller bookers and LinkedIn is also a good network / marketing tool. But definitely go for a website when the money starts pouring in from smaller gigs.

Here’s some insider advice:

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Comedy Workshop at The Chicago Improv

Starting Saturday – November 4, 2017

SOLD OUT!!!

Includes performance on Thursday, November 30th!!

Workshop Marquee 150

Meets for 3 Saturday afternoons – skips Thanksgiving Weekend

Space limited to no more than 10 people

For information, reviews, photos and to register visit…

TheComedyBook.com

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Great promotional material might get you noticed, but talent and experience are what gets you hired. Basically it’s still all about writing and performing. That part of the job never ends. But when you’re ready to take the next step in your career, you’ve got to let people know – and that’s when professional looking promotional material and marketing techniques come into play.

Notice one of the words used above – professional. Here’s one of the most important lines from my second book Comedy FAQs And Answers:

“They may call it amateur night – but no one is looking to hire an amateur.”

Yeah… I’ll watch your video

Sharing your videos with friends is easy on YouTube. Millions of people do it every day. Just send them a message saying watch my video and include a link. But when it comes to promoting videos on YouTube to get professional bookings, you need to realize that video and your website have become important marketing tools.

Go back the word I used earlier – professional. Now memorize it.

Once you have a professional looking video and a professional looking website, then you can start contacting bookers to look at it. This is done through networking (meaning you know someone that can recommend you or put you in contact with the booker), researching (going to the booker’s or club’s website and finding the required way to submit promotional material or request a showcase), and/or (and I hate this one, even though I’m good at it) cold calling. With the cold call you basically want to get the correct information on the correct way to contact a booker and then follow it.

Now this is not going sound too friendly or supportive, but I have to say it…

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To the writer of this question – and don’t get angry because no one else reading this knows who you are – I’ve watched the YouTube link you sent. Here’s some really good advice. Do NOT promote it to comedy bookers. It comes off as being very amateur and could damage your chances of being seen later when you’ve actually gained enough on stage credits and experience to be taken seriously by bookers.

No booker has time, desire, energy or interest in watching really bad amateur videos. Take my advice on this one. Plus it could come back to haunt you.

I remember a very influential comedy booker when I ran the NYC Improv. I saw a comedian who was GREAT and went to this booker with a GREAT recommendation to hire the act. I was SHOCKED to be told this booker had seen the SAME comedian FIVE years earlier when he was just starting his career. Based on that early impression, the booker said the comic was terrible and he had no interest in hiring or even showcasing him again.

Here’s my advice.

Promotional Technique

Don’t worry about promoting yourself for work until you’re truly ready to be a hired. Seriously. Be honest with yourself. If you’re doing open-mics or smaller shows and honestly feel you’re just as good or better than others getting paid gigs (listen to your audio recordings – they won’t lie), then make the leap. If not, don’t rush it. The best comics and people hiring comics all know it takes time, dedication and experience.

There are no short cuts.

Then promote your career as if you deserve to be called a working comic. This includes a headshot, resume with a decent amount of on stage credits, a short bio so they know something about you, and reliable contact email and phone number. You can have all that stuff on a website and in any design or format you want – as long as it’s easy for bookers to review.

BUT the most important part of a promotional package – online or hard copy – is your video. Don’t put out something that makes you look like an amateur just to have a video to submit. Think of the first impression you’re making on a booker and that he/she might remember it. For a long time.

They may call it amateur night – but no one is looking to hire an amateur.

Professional. Memorize the word and use it when promoting yourself as a working comic.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Submission tips for comedy festivals

August 28, 2017

Hey Dave – Your newsletters always advertise the next big comedy festival and website information. I have submitted to a few each year over the past few years. It can get pretty costly, so I limit myself to only three or four a year. Other than the general submission of filling out the forms and sending in a link to a video, are there some tips to getting noticed and accepted into these festivals? Thanks and I always look forward to receiving your weekly letters. – RT

Hey RT – Here’s one thing I love about the comedy industry in general:

The unknown.

You don’t need a weatherman to know which way the wind blows!

As always, more than a few people reading this will have opinions and advice concerning your question and I’ll share mine in a moment. But concerning your question about comedy festivals, what makes this biz so lovable – and sometimes maddening – is how diverse and contradictory much of the opinions and advice might be. I’ve spent too many late nights in comedy clubs (and NYC diners) talking with and listening to comics and industry people discussing trends, formulas, theories, what works, what doesn’t work, how to get work and where the industry is headed.

Then WHAM!!! A comic will come out of (seemingly) nowhere doing something completely different and opinions change.

To give this historic reference, go back to the generation that first watched George Carlin do his Hippie-Dippy Weatherman routine on national television. Then a few years later he released Seven Words You Can Never Say On Television. I can only imagine a lot of comics from his generation immediately scrubbed the grease out of their hair, grew beards, ditched suits for faded jeans and stopped worrying about censorship.

It was the WHAM!! of the unknown – the unpredictable. That’s what makes comedy exciting and funny. But then again, maybe that’s just my opinion…

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Comedy Workshop at The Cleveland Improv

Begins Saturday, October 7, 2017

Includes performance at The Improv on Wednesday, October 25

Workshop Marquee 150

Meets for 3 Saturday afternoons – limited to 10 people

For information, reviews, photos and to register visit…

TheComedyBook.com

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So what does this have to do with RT’s question? There’s no general (safe, trendy, formulaic or whatever-you-want-to-call-it) answer. When submitting or auditioning for anything in the entertainment industry, there’s always the unknown factor.

Comedy festivals are like a comedy club audience. Each one has its own personality. Some are huge and slick entertainment extravaganzas and showcases for experienced and already popular performers, along with those they consider worthy of the title “up-and-coming.” Others are smaller events spotlighting local talent, local venues or even the hosting city in general.

There can also be a festival theme. For instance, with “Women In Comedy”… Well, guys need not apply. And if you want to be part of the “Clean Comedy Challenge,” don’t send a submission video loaded with F-bombs and tales about your sex life.

All these (and much more) are factors organizers consider when selecting comedians for festivals.

I specifically mentioned the unknown because unless you are the person or part of a group reviewing submissions, it’s impossible to predict what they might be looking for at that specific moment. You may send in a video you think is appropriate for all audiences, while another comic goes in a different direction aiming to offend everyone within earshot and gets the final festival slot in a late-night “anything goes” show. And of course the opposite could also happen. You never know.

It’s called the unknown factor.

There have been FAQ And Answer articles in the past about networking, “who you know” and basically, building connections in this business. In the chapter from my book How To Be A Working Comic about agents, it’s very clear the good ones know who the good comedians are in various cities. They score insider info through the comics they represent, by following what comics are getting bookings in good clubs, and talking with the talent bookers the agents work with. It’s the same with many festival organizers. They might give special attention or consideration based on great recommendations from other comedians and industry insiders when reviewing submissions. You never know.

It’s called the unknown factor.

But for my advice (you’ve been waiting patiently – correct?) a good way to put the odds in your favor is by treating this business as a professional. This is a major element of success. Your goal is to be funny, original, dedicated, experienced and reliable. These are the key factors for anyone that wants to be taken seriously in this business.

Without those… Well, pretenders need not apply.

Good talent bookers – and festival organizers – are very aware of this. Their jobs and/or festivals may feature amateurs, but to be successful they don’t run them as amateur events. If audiences leave disappointed chances are good they won’t return.

So how can you improve your chances of being selected?

Understanding there is an unknown factor you can’t control (organizers’ taste in comedy, themes, location – whatever), it’s important to show you can be a factor in making the event a success. And the best way to do that is show them you’re serious about the funny business.

When it comes to showing someone what you do without a live audition, your video submission is KEY. Yes, organizers want to know how much experience you have (resume / credits), but there are plenty of comics with plenty of experience who are still not funny. Video actually shows if that experience has paid off and if you really are funny.

Never submit an amateur-looking or sounding video. NEVER!

It’s not a big production effort or big money cost anymore to get a good quality video. Do some research to find out how much a local videographer charges to get a film of your set with good quality picture AND audio. Even a decent camera set up on a tripod in the back of club can also work. But NEVER submit a low-quality, hard to listen to video. You know the type I mean – filmed through a friend’s cell phone from a table with glasses clinking, people talking and the guy filming trying to steady a shaking hand.

Bookers want to see and hear you AND hear laughter from the audience. Having a good quality video shows you treat this business as a professional.

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Also don’t waste any of the valuable time organizers will spend watching your video.

During a recent coaching session I was working with a very funny young comedian. He also had the same dilemma – not being chosen for a comedy festival. We watched his three-minute video submission and the FIRST thirty seconds included the MC walking on stage and introducing the comic. Then the young comedian came out and went through the old comedian tricks of shouting:

  • Hello (mention the city)!
  • Keep it going for your host and MC – isn’t he great?!” (Who cares? They want to see YOU).
  • Give yourselves a round of applause for coming out and supporting live comedy!” (The most overused stock line of all time).

How much time?

That was the beginning of his video submission. Not funny or original. I can’t imagine that would make a great first impression on an experience talent booker looking for experienced talent. It was basically a waste of valuable submission time.

So what’s my point?

The best advice I can give is to treat your career as a business. Especially if you are planning to someday be a professional comedian. Show this in your festival submissions by sending in a good quality video. You NEVER want to look like an amateur – even if you are.

And BTW, there’s nothing wrong with being an amateur since everyone has to start out somewhere. But when you feel it’s time to go for that next career step, don’t give anyone an opportunity to reject you because a low quality video submission makes it appear you’re not ready for that opportunity.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Experienced advice on getting hired as a comedy writer

August 14, 2017

Some time ago I ran an article about getting hired as a comedy writer. I asked if anyone had experienced advice to share with us and my not so subtle request reached one of my favorite writers in the comedy biz.

I’m happy to pass along his words of experienced wisdom.

Marc Jaffe is a stand-up comedian with numerous TV appearances, author (Sleeping With Your Gynecologist), playwright (Side Effects May Include…) and with his wife Karen founded Shaking With Laughter, an organization that helps support the Michael J. Fox Foundation for Parkinson’s research. In Fall 2017 Marc and Karen’s efforts will surpass the $1 million mark for funds raised.

Marc is also known to many of us as a writer for the legendary television sitcom Seinfeld.

So for some very worthwhile – and again, experienced – advice on writing for other comedians, here’s Marc…

Re: How to write for others.

Good advice given. For what it’s worth here are a few things I would add.

Tremendously important to have the voice of the person you are writing for as you said, but I would point out that often you’ll have a better chance of getting the comedian’s voice if you like their act, so go after people who make you laugh, not just any hot comedian.

The best time to get an opening if you haven’t been a hangout pal is when the comedian you want to write for is busy or in transition and are taking the next step. I approached Paul Reiser just as he was getting hot and was doing Tonight Shows and Letterman regularly. He wasn’t doing sets on those shows, he was already a name movie star, but he was a regular guest and didn’t have enough material to “waste” on panel on those shows. So he was happy to have someone work on new things for TV that wouldn’t eat up his club act.

Seinfeld needed someone because he got a TV show and I think he felt this was something new for him and he needed to find someone other than a friend to help him.

So, much like comedy, timing is everything. Timing and being funny and prolific. If you do stand-up, you know the percentage of stuff you write that actually works and stays in your act is minor – 10% would be great. You have to churn out a lot of stuff because that percentage will probably hold when you write for others.

Be honest with yourself as a comedian too. I always knew I was a much better writer than performer. If your act is working because you are a great performer who can get away with mediocre writing, don’t try to write for others. When I got the opportunity to write for top name guys, it was phenomenal because suddenly 20% of the stuff I was writing worked. That was because the people I was writing for could always make what I wrote better. They also had a higher standard than I had so that even though 20% worked, it was back down to 10% that made it, because it had to be killer.

Be ready before you seek out an opportunity. If you are good for that first guy, they will recommend you. Reiser recommended me to Seinfeld and then I got other jobs because Jerry’s management was happy with my work for Jerry and they had a roster of other great comedians that needed help at various times.

Also, one of the great things about being a writer is that you can just call yourself a writer. Go to the clubs and give comics a line or two after their show. If they like them, tell them you are a writer, and you’d be happy to submit some stuff to them if they need material.

You never know who has something going on and is in need of some quality help. Reiser did a guest set at a club I was at in Pittsburgh and I asked him afterwards if he needed any help on anything and he had a Letterman coming up that he was too busy to work on. I got the Seinfeld gig because I went up to Jerry after a show and asked if I could submit some stuff right at the time he was looking for someone on staff for his just picked up sitcom.

I gave him some great pages and he loved them. And got a good word from Reiser, but if I hadn’t approached Jerry, I would have never gotten the job.

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Thanks Marc. This is not only great advice, but also experienced advice. I’m sure everyone appreciates you sharing this. Now go get a real job… HA!! Okay, okay… I know… that just proves I won’t be writing comedy material for anyone in the near future.

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Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Don’t reveal too much in your promo material

July 17, 2017

Hey Dave – I took your workshop about a year ago. When you did the session about business you talked about not putting your home address on your promotional material. Another comic told me I should put my address on my website, promo material and DVD’s if I’m serious about doing this. He said to give bookers every way possible to find me to hire me. What do you think?- E.H.

Hey E.H. – I think you need to hang out with different comics. Of course it’s good business sense to give talent bookers the best and easiest ways to contact you, but let’s not get too personal. When you’re promoting your business – which is you when you’re a comedian or humorous speaker – you have to network and let buyers (in our case meaning the people hiring you) know how to find you.

Never know who’s paying attention…

But it’s also important to realize it’s pretty much impossible to pick and choose who will end up viewing your promo material.

Everything you post online or even post through the Postal Service (sometimes I embarrass myself with this word play) is fair game for just about anyone to see. So not only will talent bookers have a way to find you – so will everyone else.

As usual, I have a story about this. And I’ll share it with you – in a moment…

First of all, business methods have changed a LOT over the past few years for both comedians and humorous speakers. It wasn’t that long ago during my comedy workshops that I’d bring in a stack of promotional packages developed by big-name public relations firms for big-name comedians such as Ray Romano, George Carlin, Ellen DeGeneres, Dave Chappelle and others. These were great examples of how professional promotional packages should look, but you really don’t see these much anymore because just about everything today is done online.

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In the “old days” these were hard copies (paper and photos) displayed in designer folders or even plain two-pocket versions (like you “old timers” probably used in school) that agents, managers and talent bookers could actually hold in their hands or spread out on their desks to read. Just the memory of sorting through stacks of folders and photos is making me feel ancient…

BUT now with this information online, I haven’t received a hard copy promo package in… well, since everyone realized it was cheaper, faster and easier to have all this information on a website or attached to an email. It’s all online, easy to view, and the modern way of doing business.

BUT just like in the old days, you never know who will find this information. If you include a home address or home phone number, any wacko can find you. That’s why I suggest never sharing too much personal information on your promotional material.

Don’t worry, I’m getting to the story…

Posting a letter

BUT first, think about this. The only time someone in this business really needs your address is when they’re sending you a contract or payment. Yes, the more convenient way is to also do this online – but many of us are still working with event planners and talent bookers who keep the Postal Service in business with snail mail. If they want to know where you’re located to see if a specific booking is do-able for both of you – give them the nearest city. Could be New York, Cleveland, Chicago, Los Angeles, etc… That’s all they need to know. When they’re sending contracts or a check, then give them an address.

BUT since you’re a business (correct?) I suggest having a business address. And if you need to, think about this. If you work with an agent, they have your contracts and payments sent to their business and not their home address. You need to think the same way. And unless you have a separate business office, use a Post Office Box instead of your home address.

I know with cell phones it’s always convenient to give out that number for important contacts and potential bookings. That’s why answering services for performers are going out of business because no one is far from their phone anymore. But think twice before you share that number online. Unless its a phone dedicated strictly for business, anyone can find your personal number online and make a call. And I’m not just talking about past annoying ex-friends, employers or relationships, but also the wacko looking online for someone to talk to – and annoy.

Besides, it’s much easier for someone to contact you (for bookings and not always annoyances) by clicking an email link through your website. Websites and other online marketing tools should all include your email. And since it’s easy to have separate business and personal email addresses, keep your business and personal emails separate.

For instance, mine is dave@thecomedybook.com. I can tell you that because it’s for business. You don’t really think my family uses that address to contact me – do you? They have my personal email address – and you don’t.

And now to wrap this all up, here’s the story I promised. It will give you a good reason why this all makes good business sense. And as some comedians and humorous speakers like to say, this is a true story…

I received a call from the owner of a well known comedy club who suggested I look at a young, up-and-coming female comedian who needed a manager. I met with her, watched her set at the club that night and knew she was really talented and had potential to make it big.

In the years since, that prediction came true. You would know her as a national headliner and from television and movies if I mentioned her name. But even if she said it was okay, I wouldn’t. She went through enough grief from being too personal on her promo material during the early stages of her career and I don’t want to focus attention on her again in that light.

As I said, you never know what wackos are reading…

Anyway, she wanted to make sure every booker in North America could easily find her, so her home address and home (pre-cell) phone number were plastered all over her (hard copy) promotional material. It worked and she was booked for a week at a great comedy club only a few hours drive from where she lived. It was a big career break and she was psyched. But she was about to learn how much she really didn’t know about this crazy business.

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Oh, and I need to mention one other thing. She is very attractive and her promotional pictures (head shots) proved that. The club had her photo on display with the headliner’s outside the club – and you don’t usually see that happen for an opening act.

When she finished her week’s booking on Sunday night, the club owner took her into the office and paid her. Then he threw her promo material in the garbage can. When she asked why he said it had nothing to do with her performances. She was funny and he planned to bring her back. But he also knew it’s important for performers to keep their promo updated and next time she was booked she should send him a new resume, bio and head shot. Most bookers did this because they just didn’t have the file, desk or floor space to keep everything they received.

A few days later the comedian received a call from another “booker” who said he had her promo material. You know where I’m going with this… right?

Turns out it wasn’t really a booker, but a wacko comedian who had been hanging around the club. He had seen her photo on display and then in the garbage – with her home phone and address on it – and taken it. After a few more calls it started to get weird and then scary when he became a full-blown stalker.

Hello it’s me!

Our female comedian was learning a tough lesson the hard way and not only had to destroy all her promotional material (back in the days when copying head shots was expensive), but had to order everything printed again with a separate business phone and email as the only contact information.

Today it would mean changing the contact info on all your websites and online marketing which doesn’t always work the way you think it will. Web pages seem to have an everlasting life. I can Google and find pages about myself and my business that were posted years ago and extremely outdated. In fact I just did and found a newspaper review I wrote about a Paul McCartney concert back in 2003. I don’t even remember writing it – and it was like reading for the first time. Since I don’t write for that newspaper anymore, the contact email no longer works. But if they’d had used my home address with the article…

Now back to the story, because we’re not done yet…

The worst part was that she actually had to move. Imagine how you’d feel when someone wacko and scary can honestly say, “I know where you live.” If it’s not said on a Hollywood movie set, it’s no way to live every single day. She found a new apartment and had some BIG guys not only help her move, but also make sure a certain wacko wasn’t hanging around when they did it.

The lesson is an old one. You have a business, so treat it that way. Keep your personal life and contact information out of it. You never know who’s going to find it.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Breaking down gatekeeper blockades

June 16, 2017

Hi Dave – No, I’m not a comic. However, I’m a WGA screenwriter with a total focus on comedy screenplays. Can you tell me how to contact comedians’ agents without running into blockades? I mean the blockades typically set up by the gatekeepers of those agents. Best – HK

“Someone will get back with you. Yeah… right…”

Hey HK – The bigger the comedian (think celebrity) the bigger the agency blockade will be. When you make a call without prior personal contact or a great reference, plan some extra time for holding, transfers and a final request to leave a voice message and “Someone will get back with you.”

Does anyone really know who that “someone” is? I doubt it because they rarely call back without the prior contact or reference. And unless you left a voice message with a great pitch (offer) that includes the opportunity for a lot of potential $$$’s (yeah, I’m jaded) you’ll spend a long time sitting by the phone waiting for that return call.

HK and I traded a couple emails and I remembered a past FAQ And Answer article about dealing with gatekeepers (the person who answers phone calls and forms a human blockade to keep you from speaking directly to an agent or celebrity). Except the suggestions in that article are different from the answers you’re looking for since it concerned comedians getting past gatekeepers to book paying gigs.

This week’s question is about contacting comedians and agents that would be interested in a screenplay.

But the theory is the same. You have to be SEEN and involved in the SCENE.

I know through experience from working at the LA and NYC Improv clubs (talent coordinator) that a lot of valuable entertainment industry contacts are made by networking. It’s being part of the scene. Not only did I get to work with many great comedians, but I also met a lot of agents, managers, producers and writers just by being in the clubs during shows. They’d come in to watch the comics, and then socialize (network) in the restaurant or bar areas after the show. Sometimes they were there because the comedians they already represent were performing, or they were looking for new talent.

On the lookout

And believe me a good agent or manager is always on the lookout for new talent. Some of them may claim to have a full roster and not accepting new clients, but if a performer simply blows them away and the agent or manager sees a good career opportunity for both of them, it’s their job to pursue it. That’s good business sense.

Now, to get back to today’s specific question…

I’ve also seen this with producers and writers looking to interest comedians and agents in a particular project. For instance, when I worked in LA I remember getting a LOT of calls from television and film people looking for comics that fit a specific “type.” The casting call could be for male or female, tall or small, fat or thin, black or white – or for whatever the TV or film part called for. They wanted to know if any comedians fitting the desired “type” would be on the show that night or if we could put together a live showcase (audition) during a future show.

That’s why you can sometimes go to a comedy club in LA or NYC and see a number of comedians in a row who are similar in type and only do a few minutes (3-5 minutes is norm) of material. They’re showcasing (auditioning) for someone in the audience.

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After the showcase you can usually find everyone – comics and business execs – networking in club’s restaurant or bar. Business cards are exchanged and meetings are scheduled for agents and comedians who are right for the project.

The ones selected for these meetings and potential projects should have no problem getting past any gatekeepers. They’ve made a personal contact.

My point is that the comedians were SEEN because they’ve worked hard at becoming part of the SCENE. They were known by the club bookers as someone who fits what the writer, producer or casting person is looking for. That’s why the comics were called in for the showcase. It’s rare (in fact I’ve never seen it happen) that a booker will call in a comedian he’s never seen perform and knows nothing about for an important industry showcase.

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It’s the same when you’re looking to hire talent or get them interested in a project such as a screenplay. Quit a few newcomers (amateurs) with stars in their eyes will jump at a chance to “be in a movie!” But the comedians who’ve been around for a while will not be so naïve. They understand it’s a business (at least they should). They might listen to a pitch if it’s from a reliable or known source (friends in the biz are always throwing ideas at each other) but if they’re really interested and have decent credits, they’ll probably have an agent you’ll end up pitching to before any deals are made.

Hang up and make the scene!

So basically in your case, I’d forget about battling the gatekeepers by cold calling and scope out the comedians in person who you think would right for your screenplay. Become a part of the SCENE by going to the clubs and checking out their live performances. You might even discover a comic you’ve never heard of and further discover he’d be perfect for your film. Don’t be too aggressive (as a talent booker, that’s what turned me off the most). But take an opportunity to network after the show. Be professional and don’t come off like a stalker (you know what I mean) when you tell the comic about your project.

If the comedian is interested he can get you past any agency gatekeeper with one phone call requesting his agent talk with you. If you meet the agent and he thinks the project is right for his comedian client, he’ll have his gatekeeper set up a meeting.

Sound too simple? It’s really not and I shouldn’t make it sound that way because there are a LOT of people in the entertainment industry who practice the art of schmoozing. I assume that’s where the phrase, “Let’s do lunch,” was developed. But remember one thing:

No one would be doing it if it didn’t work.

If you’re already a known name with a big number ($$$’s) gatekeepers are no problem – you’ll get through. For everyone else (assuming talent and experience are already a “given”) it’s all about networking and contacts. Be part of the SCENE and there’s always a chance you’ll not only be SEEN but also HEARD.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago and Cleveland Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Publishing a book – NYC agent or do-it-yourself?

April 9, 2017

Hi Dave – Which way do you lean when it comes to publishing a book? Should I get a NYC agent to find a publisher, or self-publish? My blog is essentially a manuscript in progress, which has already been reviewed and rejected by several agents, (via agentquery.com). One actually snail-mailed me an upbeat, albeit, mixed personalized response saying it’s great material but not his style – yet worth publishing. As George Carlin once said: “A definite no yeah.” Thanks for your time! – C.B.

The process begins…

Hey C.B. – Where do I lean when it comes to publishing a book? If you had asked me that question when my first book came out (NYC publisher) you would’ve gotten an ear full of advice NOT to self-publish. But today I’m not leaning one way or the other. I’ve done both and that puts me right in the middle.

  • There are advantages and disadvantages, but there’s no reason why you can’t do both.

This is a topic that comes up lot with both speakers and comedians. These are creative people and one common talent needed to be successful in either or both careers is writing. And one thing I’ll say right now is that I’m sure a lot of us believe in the old saying:

  • Everyone feels they have at least one book in him / her.

It’s one thing to get it written and another getting it published and read (make money from it). The entire process is… well, a book in itself. So right now I’ll just direct my answer to your question:

A NYC agent or self-publish?

First of all let’s clarify. A NYC agent doesn’t guarantee anything. You could have a literary agent in Los Angeles, London, Tokyo or anywhere else. It really doesn’t matter because almost everything they do today is online – just like this newsletter. There are also book fairs that agents attend where scheduled personal schmoozing with publishers from around the world takes place so location is not important.

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And if anyone thinks I’m wrong about that, here’s something to ponder…

My literary agent is based in Atlanta and she scored two book deals for me with NYC publishers. Before that, I lived in Manhattan for 13 years and ran the most famous comedy club in the universe. I had contacts in television, films and nightclubs – but not publishing. As an unpublished wannabe author I would’ve never gotten past the gatekeepers (receptionists) in either publishing house.

But my agent, who is hundreds of miles away, put together the submissions; made the calls (schmoozed) to publishers she’s connected with in the biz (networking), and got the NYC deals.

But to start this process as a first-time author you need to have the product, which is a written book. If you already have a track record or reputation as a published writer or celebrity, an agent could work with you off an idea or outline.

I hope Kim likes this…

Put it this way. If Kim Kardashian picked up a phone and called her agent with a lame book idea, she’d have a publishing deal.

You or me?

We’d better be prepared to submit a completed manuscript if requested. After that, how successful a literary agent is does not matter where he or she is located or whether you truly deserve a book deal or not. It depends mostly on his or her contacts – the ability they have to get your creative work into the right hands.

It’s who they know.

In my view, having a literary agent score you a deal with a real publishing company is a lot more desirable than self-publishing. It’s not easy and some will say it’s pretty much impossible anymore for an unknown. But it can happen (I’m proof). And it’s great for the ego knowing real professionals running real publishing companies believe in your work enough to invest real time and money.

There is also still a stigma about self-publishing. Sorry if I bruised a few egos with that statement, but it’s true. Ask an author, “Who published your book?” They’ll sound a lot more confident and legit when they name a known publishing house rather than answering, “I did…

But now to deviate from the topic for the speakers and comedians these articles are written for…

Who cares about who your publisher is when having a book can increase your income?

To make a living from being a comedian or speaker you have to start thinking like comedians and speakers who know how to make money. They sell books, DVDs, CDs, T-shirts and anything else that’s not nailed down in their dressing room after their shows.

It’s called BOR (Back of the Room) sales and there’s a lot of money to be made from it. And for the self-publisher THAT’s how you make it really worthwhile.

Sign and return!

Having a real publisher release and distribute your book is prestigious and very cool. Plus they’ll pay you – up front. A good publisher will forward the author a $$ advance to finish the book. This comes out of future royalties, but it’s money in your pocket NOW.

Self-publishing will set you back $$’s to see your book in print. I’ve seen the costs actually go down the past few years and I’m a big fan of CreateSpace on Amazon.com. But you’ll still need to make an investment to have printed books available for BOR sales.

It’s like stocking a retail store. You buy the merchandise from a distributor and sell it.

And yeah, I’m quite aware of the low cost eBook market. All my books are also available in that format. But you can’t sell autographed eBooks in the BOR following speaking or comedy gigs. You can only hope your audience will still be excited enough about your book to go online later and buy it at a fraction of the price they would pay for a printed book.

If you’re already a working speaker or comedian, BOR products usually sell after a good performance. The audience either wants more information or a souvenir. A book about your topic – with your signature – gives them both.

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So here’s today’s answer:

Yes – of course you want someone else to publish your book and working with a NYC agent can help big-time. But that process can take years and no guarantee it’s going to happen. In fact, it relates well with another old showbiz saying – most aspiring authors are going to hear “no” more than “yes.”

Can your ego stand it?

Self-publishing is immediate. It’s possible to open a box of books in the morning, have an afternoon speaking or comedy gig in the evening – and spend your night counting $$’s from BOR sales. So even if you’re holding out for a real publishing deal, you should still explore self-publishing options.

But you have to consider the $$ investment to self-publish.

If you think you’ll shop around for a way too cheap it’s too good to be true printing company, remember one thing. You get what you pay for in the publishing biz. Show up with a cheap looking book and your loving audience (potential buyers) will smile, shake your hand, tell you how great you are – and move on to the next speaker or comedian to buy their souvenir.

Either way – published or self-published – if you have a book in you, you need to get it out. I’ll recommend going for a literary agent regardless of where they’re located to find a publisher who normally wouldn’t consider a book submission unless it came from an agent.

How do you do that?

The same way you find event planners and talent bookers. Go online and look around. Start by doing a Google search for Literary Agents – that will keep you busy for a while. Once you find them, research their guidelines for book submissions. The correct how-to info is always on the agency website.

But at the same time – and this is only if you’re already a working speaker or comedian – consider making an investment in printing costs and start making $$’s with BOR sales.

Key phrase from above statement: already a working speaker or comedian.

Author’s basement!

If you’re not getting out in front of an audience to promote your book, you’ll be competing with thousands of other unknown authors to get sales.

Yeah, I know there are success stories from authors only promoting online. But I also know horror stories of self-published authors with stacks of books sitting in their basements because no one ever knew about them and no book stores would order or sell them without a legit publisher and distributor.

Personal appearances can result in BOR sales.

That’s why every movie star on the planet hits the television talk show circuit when their new movie is coming out. It’s called promotions and marketing. If you put in the work to write a book and get published or self-published, you need to make potential customers know about it. And in the creative businesses of speaking and comedy, your best customers are your audiences after a great show.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Build your potential client contact list

March 27, 2017

Hi Dave – Speaking and comedy both sound like serious business. I’m dead serious about the value of comedy in business — way more serious than folks who don’t know how to laugh. How do I get those humorless folks to seriously see how silly it is to filter out fun from the expressions of ideas? How do I make it pay for me to show them how to make it pay for them? – R.W.

No grumpy people here!

Hey R.W. – Here’s something I’ve noticed about the humorous speaking biz. It seems the people who need us the most – and you know the ones I’m talking about, the humorless people – are the last ones to search us out. In fact, I’ll go out on a limb and say the event planners that schedule humorous speakers already understand the value of humor in the business world. And like us, they’re just trying to convince the other people who need it most to use it.

Anyone who knows anything about the value of humor in business and everyday life already know the positives. I won’t get into a long list, but here are a few of my favorites:

  • Less stress
  • Better teamwork
  • Increased productivity and attendance
  • Improved networking

These are topics a lot of serious business speakers and trainers already talk about because their audiences deal with these on a daily basis. It sounds like you’re doing the same with humor as a solution. The way I see it, it doesn’t matter if you’re going to work or cleaning your house. You’re more inclined to actually do it if you can include an element of fun.

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Okay, all that is just to show I agree with your point – and I’m sure many readers of this newsletter do also (the humorless people don’t subscribe). It is, as you so eloquently put it, silly to filter out fun from the expression of ideas. But as I see it, here’s your main question:

How do I make it pay for me to show them how to make it pay for them?

Your goal is to get this message to the humorless folks and get paid for it. But keep in mind they aren’t going to hire you to speak anymore than they would subscribe to this newsletter. They don’t understand the value of your message. That means you need to…

Networking

Network with event planners (people who can hire you) that already agree with your message.

The best way to do this is to show them what you can do. In other words – get out and speak. And the best places to do this are where both humorous and humorless business folks network – meetings.

I’ve talked about this in past FAQs and Answers and even shared some excellent suggestions from readers on where to showcase your program.

But for a simple instruction guide…

If you don’t have it already, create a short (20 minutes is probably max) presentation about your topic and volunteer (for free) to speak at various organizations in your area. This could include Rotary Clubs, associations, charities, alumni groups, or whatever else you find. If you’re having trouble putting together a working presentation, check out my book Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers at Amazon.com.

Free gigs for humorous speakers are like comedy club showcases for comedians. You don’t get paid, but you get in front of people who can hire (and pay) you in the future. But that’s only the start. As I’ve also mentioned in previous FAQs And Answers you need to build a list of potential clients (buyers) through these free gigs and stay in touch with them.

It’s called networking.

Of course you should always take a stack of business cards to hand out after your presentation. This is a no-brainer and business common sense. Include your contact information and website and give a card to anyone who even looks at you sideways. Make it easy for them to find you.

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Comedy Workshop at The Improv

Chicago, Cleveland & Tampa Dates TBA

Workshop Marquee 150

Meets 3 Saturdays from noon – 4 pm

Includes evening performance at The Improv

For details, reviews, photos and to register visit…

TheComedyBook.com

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Except that’s never a guarantee they’ll contact you. It’s important to give them a reason for you to stay in touch on a regular basis, otherwise you’ll just be another pain in the you-know-what.

Start a blog or send out a weekly or monthly newsletter, (hey wait a minute – that’s how I got you to read this!). Make it informative and entertaining as an incentive for potential clients to at least check it out. Hopefully they’ll subscribe and you’ll become almost like an email family member (like we are right now – correct?).

Again, this makes it easy to find you in case they eventually want to hire you.

But simply handing out business cards can take a long time to build a decent list. You know what I mean – you hand out a bazillion cards and be lucky to hear from one or two people.

So here’s how to kick-start your contact list:

A great way to building potential clients and continue adding to your contact list is to have a prize drawing whenever you do one of these free programs. It’s up to you what the prize will be. It could be almost anything from a CD or printed transcript of your presentation to a plate of cookies. You could even offer a free or discounted presentation for their company. Use your imagination for this one and offer something you think most of your audience would want.

Here’s a personal example…

At the end of my programs, I announce a drawing to win a free autographed copy of one of my books. It doesn’t matter which book because even if the winner is not into the topic they’ll know someone who is and can give it as a gift. But to be in the drawing, they have to put a business card with an email address into a basket. The trade-off is that everyone who enters will be added to the mailing list to receive my corporate (not this one!) newsletter.

The happy winners!

BUT – and this is an important but – I make it clear they can easily unsubscribe through a link in the email. They just need to receive it once. If they like it, they’ll continue to receive it. If not just opt-out and they’ll never hear from me again. And that’s the honest truth.

Everyone who wants to enter puts a business card in the basket. I draw one and that person leaves with a book. I leave the free gig with a basket full of contacts that could possibly turn into paying clients.

So there you go. How do you reach the people who need your message? Get out and preach the gospel – your ideas – in front of people who already get it. Go to where business people and event planners can see and hear you. Use these free gigs to build your contact list.

There are no guarantees they’ll hire you, but at least you’re giving them – and yourself – a chance. You gotta show them what you can do and stay in touch.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.