Archive for the ‘promotion’ Category

Playing the talent booking game

March 26, 2019

Hey Dave – You’ve been writing about promoting. I’m on Facebook, Twitter, LinkedIn and YouTube. How do I get bookers to look at my video? I send emails but don’t hear back and don’t know if they’re watching. Thanks – D.M.

Let’s Play!!

Hey D.M. – As you probably know from following these ramblings I post online, to get bookings you have to treat it like a business. BUT I’ve also learned from personal experience that it’s like a game and you have to play it. If I had to describe the booking game, I’d call it a cross between Tag and Hide and go Seek.

Let me explain…

Sometimes you have to break down and make a phone call. When you don’t have access to a talent booker’s personal messaging; emails, snail mail and online networking are not the only other resorts. Sometimes you need do it the old-fashion way by picking up the phone and start talking.

If you get a booker or agent on the line – that’s great! Use some of the concepts I’ve shared in past articles about using a conversational hook (short – just as an icebreaker) while being professional AND personable. Remember, you’re making a business call, but at the same time you’re in the entertainment biz and not an insurance agent or tax collector.

Then ask if they’ve received your email and if they’ve watched your video.

If not, and this is the secret cheat (if you want to compare it to playing video games) ask, “When is the best time for me to call you back?

Many talent bookers, agents, college student programmers, event planners – whatever – have certain hours during certain days when they accept phone calls. Ask when these hours are (by actually asking: “When is the best time for me to call you back?”). There’s no reason why they shouldn’t tell you. For instance: “Tuesdays between 2 and 4 pm” or give you a general idea: “Give me a couple weeks.

Secret Cheat!

Mark that date or “a couple weeks later” on your calendar.

If they give you a specific time of day, mark that down also. They might just come right out and tell you if mornings or afternoons are best. THEN – and this is the second secret cheat – after you hang up, send the talent booker a postcard. I’m not talking about a vacation postcard with a pretty landscape. I’m talking about the type of business postcards that I’ve described in my book How To Be A Working Comic and in past FAQs And Answers.

Use the type of postcard that promotes you as an entertainer.

** “Wait a minute! Postcards are so old school. Everything today is online and by email. I don’t even know where to find a post office!”(Note: I’m imagining this response from everyone reading this online).

Yes, that’s pretty much correct.

Especially for working comics that already have relationships with talent bookers. They’ve received approval to send in avails via email or text every few weeks and can get work.

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Spring 2019 Comedy Workshop at The Chicago Improv

Saturdays – May 4, 11 and 18 from noon to 4 pm

Performance at The Chicago Improv – Thursday, May 30

Workshop Marquee 150

Space limited

For details and to register visit…

TheComedyBook.com

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BUT I’ll go back to today’s question:

  • How do you contact them just to look at your video (for the first time) and…
  • How do you know if they’ve watched it (or even received it)?

The problems – mainly for performers unknown to the talent bookers – are spam filters. This happens with some of the clubs, but is especially true if you’re trying to break into the college and corporate markets. Many unsolicited emails with links (to videos or websites) won’t get past the school or business in-house email systems.

This eliminates all the unwanted non-school related or non-business related ads and other spam that would fill up their inboxes. You – as an unknown email sender – have a good chance of falling into that category. A good email program will let you know what addresses you are sending to are either blocked or rejected as undeliverable, but otherwise you have no idea.

You could be waiting for a response that may never come because your important email was weeded out by a spam filter. You haven’t been added to booker’s accepted (not blocked) contacts list.

* Also from experience, many comedians and speakers still rely on postcards to stay in touch. I don’t consider myself to be a talent booker anymore (very rare when I do), but I still receive postcards from performers looking for work. It’s a way to stay in touch without being a pain in the you-know-what.

So I’ll repeat because it’s very important. Send the talent booker a postcard with a brief note saying it was good talking with him/her and the date you will be calling again.

In reality, you probably won’t get the booker on the phone. In that case, always leave a short message that you were following up on your promotional material. If you’re making the effort to call, you might as well get something out of it, even if it’s just for the booker to hear your name. In your voice message say you’ll call again in about two weeks, then hang up and send a postcard.

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Repeat the process until you get an answer.

This might take some time (remember you’re playing The Talent Booking Game) but it will keep your name and face (postcard headshot/photo) passing in front of the booker on a regular basis without being an annoying pain in the butt. That’s the most important part of this game plan. You don’t want to be in their face every day (annoying). You just want to drop a reminder on a regular basis.

You want personal experience to back this up? Okay…

When I was talent coordinator for A&E’s An Evening at the Improv I’d receive literally hundreds of promotional packages with videos (this was before online promo really took off… and suddenly I’m feeling old…). These packages would pile up on my desk and I’d plan out “sittings” where I’d watch about 30 at a time.

No lie.

Television Appearances!

The comedians who played the above game were not a pain in the butt. They also were not forgotten or lost in the pile of videos. I would get these regular reminders and eventually dig through the pile to find their promo material. I was tired of being embarrassed when they’d call a couple of weeks later and I still hadn’t seen their video. It made me feel like I wasn’t doing my job, even though it seemed I never stopped watching videos. I just hadn’t seen theirs.

Now, this by no means guaranteed them a showcase or a spot on the television show. Sometimes it worked out in their favor, but sometimes they just weren’t ready. But at least they had put in the work and had been seen.

I also remember talking about this years ago at a comedy festival with a manager friend out of Los Angeles who has successfully taken his company into the big time by producing television shows and movies. How did he discover new talent? His advice was to be a player. If you weren’t seen in person on a comedy club stage where he scouted talent on a regular basis, you played the game without being annoying.

So as I like to say, this is nothing I’ve made up.

I’ve learned this from personal experience and talking with people that are successful in this crazy business. Play it correctly and eventually you should get at least some type of response. Of course that response could be good, bad or indifferent depending on where you are as a comedian or speaker, but that’s a different game we’ll play some other time.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2019 – North Shore Publishing.

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Being local helps grab cancelled bookings

February 25, 2019

Hey Dave – I was in your workshop and we talked about getting last minute bookings at local clubs. You said not to put your home address on your promo material and just tell talent bookers you live on the “east side or west side” of your city rather than make it sound like you live someplace too far away to fill in if someone cancels at the last minute. It worked! I just got a call from a club manager. He said his guest emcee for tonight cancelled and he needed someone local. I actually live an hour away but have plenty of time to get there. I’m not sure he would’ve called if he had known what town I actually live in. Thanks for the tip! – DB

Hey DB – You and I know the city you’re referring to, because you named it in your email. For everyone else I’ve left that info to be filled in since the same tip can be used just about everywhere to get nearby gigs. It’s a universal “stretching of the truth” and as you just proved – it works.

The advice I gave you is nothing I made up.

Comedians and speakers have been doing this for years and are the ones that filled me in about it. At first, I was like… are you serious? But if it’s worked for others, there’s no reason why you shouldn’t take advantage of it.

Let me explain how this works…

In a panic!

One of the problems talent bookers must deal with is last minute cancellations by comedians or speakers. Every booker who has been in this crazy biz for any length of time has had this happen. And it registers on their mental charts as an emergency because if a show is cancelled no one – including the booker – gets paid. The only solution is to find a replacement fast.

And a good way for a performer to get in with the talent booker is to be that replacement – and to be that replacement fast.

The tip we’re referring to starts with your promotional material and networking.

Talent bookers (in this case a club booker) want to know what comics or speakers live close enough to call in case of an emergency. When they need someone fast, they start calling local. If you’re within close enough driving distance to be there by show time – and that could mean hours as well as minutes – there’s no reason why you can’t be considered local.

Here’s an example of how this can work…

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March 2019 Comedy Workshop at The Cleveland Improv

SOLD OUT!

Performance at The Improv

Wednesday, April 3 at 7:30 pm

Workshop Marquee 150

For details and to join waiting list if spot opens visit…

TheComedyBook.com

*

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The manager of a major comedy club called me because he had one of these emergencies. His feature act had cancelled, and he needed to find another one FAST!! The show started at 8 pm and his call for help was coming to me at… well… around noon.

In other words, eight hours before show time.

He was in a panic and wanted my help to find a local comic who was available and funny enough to play his major club that night. I knew a few and gave him names. He wanted to know where they lived.

Every honest location I gave him was at least an hour or two away and his panic shot up a notch. He kept saying he needed someone local, even though a two-hour drive in my opinion (and I’m sure in every working comic’s opinion) was local enough in this case. He still wouldn’t listen and probably wasted the rest of his afternoon raising his blood pressure trying to find someone within a twenty-minute radius of the club.

So, here’s the tip.

I’m a local!

The goal is to keep your name in the emergency pool for the clubs within driving distance by appearing to be local.

For instance, if the closest club to you is in Dallas and you live an hour or two from Dallas – use Dallas as your home location when you audition and on your promo material. Same for those of you who live near Detroit, Chicago, Atlanta – or whatever major city that’s within driving distance.

That’s your home base – your home city.

It’s not important what suburb or small town you actually live in because the booker might not even know where it is. But when you say it’s the same city where his club and emergency are both located, you could be the calming solution to his or her rising stress level.

And to backtrack a bit, a recent FAQs And Answers article was about not getting too personal with your promotional material and networking. In other words, you don’t want to put your home address out there because you can’t control who will see it – and therefore, who will find you.

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In some cases, that could turn into your own emergency situation.

So, when you have an opportunity to showcase or meet the club booker, let him or her know you’re local and available in case of last-minute cancellations (emergencies in their mindset). And if they ask where you live, be vague. Just say east or west side, or north or south – it doesn’t matter. What does matter is that you’re in the same city (okay, close enough) and have a great chance of being there when needed.

But here’s a warning about this “stretching of the truth” advice.

If you get the emergency phone call, be honest about whether you can make the gig or not. Don’t push your luck and ruin any future opportunities you might have to play the club. If you live two hours away and the show starts in twenty minutes, thank the booker for calling and just say you’re not available.

But if you have enough time – take the gig and be there.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2019 – North Shore Publishing.

Acting credits on a comedy resume?

December 2, 2018

Hi Dave – Last week you wrote about what credits can go on a comedy resume. I’m just getting into comedy and my resume is more for acting. Although acting is something I would love to do, comedy is my passion. I’m not sure how to make a comedy resume because I haven’t done anything worthwhile so far in comedy other than some shows I set up for my school and a few open mic nights. Can I take some of my acting credits and put it onto the comedic resume? – C.

Hey C. – Of course talent bookers are looking for comedy credits. School shows and open-mics count (at the beginning) because it shows you have stage time and are getting experience. Once you start doing “real clubs” those credits can be taken off and never mentioned again – ha!

BUT – and I expect some debate about this – I also believe acting credits have a place on comedy resumes.

Basically, these credits show you have stage time and performing experience. These shouldn’t be at the top of your comedy resume, unless it’s all you have at the moment, but can be listed following any comedy credits you might already have. Even after open-mics and school shows, which take preference over acting credits in a comedy resume.

An exception would be if you were starring or co-starring in a hit television show or movie. In that case you won’t even need a resume. What the heck – you don’t even need much comedy experience. There are talent bookers who will schedule a celebrity knowing the club will be in for at least one big $$$ weekend – even if the celebrity is not funny. Audiences will pay at least once to see a celebrity. But after word hits the street he’s not funny, a second time through the club circuit can be a difficult sell for the club owner.

Not paying for this again!

Why? Because no repeat business and bad word of mouth is not good for business when you run a comedy club.

But since you’re already concerned with building a comedy resume at this early stage of the game, I’ll assume you’ll have stage experience and a funny act by the time your acting credits land you on the cover of People Magazine.

I’ve had comedians send me resumes that include credits from doing soap operas, local television, community theater, commercials, voiceovers and school talent shows. With a lack of comedy performing credits, it shows they are still involved in showbiz and have at least been on stage in front of an audience.

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Comedy Workshop at The Cleveland Improv

Starts Saturday – January 12, 2019

Also meets Saturdays – January 19 and 26 (noon to 4 pm)

Performance at The Improv – Wednesday, January 30 at 7:30pm

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For information about upcoming Chicago workshops visit…

TheComedyBook.com

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You would be surprised at the number of submissions I used to receive for A&E’s An Evening at the Improv with NO real credits at all. I’m talking about nothing! There were videos filmed in someone’s living room with NO audience and the “comic” was sitting in a chair talking into a camera and…

Well, I think you get the picture, but I’ll repeat myself again. NO audience! That’s a great way to prove you have NO experience at all as a performer. But they were still trying to get work as comedians.

I’m an active supporter in helping people achieve their goals, but I don’t know any comedy talent bookers that would hire someone for a paying gig without onstage (in front of an audience) experience. If all you have is a growing list of open mics, school shows, and acting credits – it’s a start.

And every booker knows you have to start somewhere.

It counts!

Listing your acting credits shows you have something going for you as far as showbiz experience. Based on resumes I’ve seen over the years from working comics, include them until you have enough real comedy credits to take their place.

There’s also more information about writing resumes and bios in my book How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up Comedy. I’m not trying to sell you a copy to make a big payday – I just wanted you to know. Your local library should have a copy or can find one for you.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

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Start collecting your comedy credits

November 19, 2018

Hey Dave – I’m trying to put together a resume for my comedy stuff. I’ve only been doing comedy for a few months and just a lot of open mics. Should I bother with a resume at this point? – Bob

Hey Bob – In all reality, since you’ve been doing comedy for only a few months, it wouldn’t be a good idea to throw yourself into the competition as a “professional comedian looking for work.” So there really is no point in having a resume – yet.

Yeah, I know there are exceptions. For instance, you might have the “right contacts” after a couple months to score a gig hosting your frat brother’s bachelor party or have a friend of a friend ask you to do a few minutes at a local benefit show. But since you’re still in the very early stages of developing both your writing and performing style, you probably shouldn’t charge a fee for that. Be thankful for the on stage experience. If they want to be generous and throw you a few bucks, consider it a donation toward your career goal rather than a paycheck.

Don’t get me wrong because these gigs still count as valuable experience, which is what you need to get ahead in this business. But these very early performances don’t exactly grant you admission into the ranks of professional comedians.

Am I being a too blunt, cold-hearted or closed minded about this – classifying you as a “non-professional” without even seeing you perform?

Not really.

Don’t knock yet!

Every talent booker that wants to keep his job knows experience counts. You’ve only been in this for a few months. The comedians you see in the legit comedy clubs, on the college circuit, and doing corporate gigs have a LOT of experience and have paid a LOT of dues to get there. In fact, I doubt any of them would disagree when I say they’ve put in YEARS of work dealing with rejection, bad nights, bad breaks, hard knocks, hack jokes, idiot hecklers, and shows that make them feel (as George Wallace described in my book Comedy FAQs And Answers) like they want to drive off a bridge after the gig because they’ve bombed so bad.

But now that I’ve said all that and (hopefully not) deflated your ego or crushed your comedy dreams, there’s no reason why you can’t start building a resume NOW. In fact, I think it’s a pretty good idea.

You have to start somewhere when your goal is to score paid bookings. No booker is going to hire a comedian with no experience. As I also say in Comedy FAQs And Answers and have often repeated in these articles:

They may call it amateur night, but nobody’s looking to hire an amateur

Bookers know the deal about working your way up the comedy ladder. You have to start somewhere and it’s NEVER at the top, which would be headlining in a legitimate comedy club. Yeah, I’ve known a few “acts” (term used loosely in this case) that had rich, famous, or connected parents and thought they could buy their way into the exclusive professional comedians club.

In one case I saw firsthand, the act had daddy schmooze or practically buy the club to get his wanna’be famous son on stage. But it didn’t work. Junior may have had a joke writer, director and daddy’s agent, but he hadn’t paid his dues to become an experienced comic. He hadn’t developed his comedy voice – including timing, delivery and an ability to work with and off of an audience.

He was an actor acting like a comedian.

Once the novelty of booking an act with a famous parent wore off, there were more experienced comics that talent bookers knew were better at entertaining – and therefore, better in the long run for business.

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Fall 2018 Comedy Workshop at The Cleveland Improv

SOLD OUT!

Showcase at The Improv is Wednesday, December 5 at 7:30pm

Workshop Marquee 150

For information about upcoming workshops visit…

TheComedyBook.com

*

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A club’s reputation depends on providing great shows. To stay in business it must be profitable (paying customers). Inexperience doesn’t sell unless it’s billed as “amateur night” or “open-mic night.” And even then many clubs can only make those nights work (profitable) by making them “bringer shows.”

Wow, isn’t it amazing how I can go off on a tangent by just trying to answer a simple question? If you’ve stayed with me so far, let me get back on track…

YES…

If you want to become a professional working comic, now is a good time to start putting together your resume. And in case you’re not sure what goes into a comedy resume, it’s a list of your performing credits as a comedian.

In the beginning of your career it can include:

A list of your comedy performances and the venues.

If you haven’t played any true comedy clubs, list open-mics. Talent bookers from out of the area may not have heard of any of them, but that doesn’t matter. This list shows you have at least some stage experience.

When you’re starting out in the business you’re only looking for a showcase (audition) or a gig as an opening act in a comedy club. You don’t need to have headlined or even featured (middle act) at The Improv or other known clubs to be considered as an opening act. You need to be funny AND show the talent booker you have enough stage experience so you won’t suffer a meltdown when you walk on stage in front of a live audience. If you’re funny and show enough stage presence to pass the audition, but all you have are open-mic credits – then that’s what you’ll list on your resume as experience.

List them under the header Clubs or Open-mics.

If you have plenty of open-mics and have also done shows outside of these clubs – list them under separate headers. You can have one titled Benefit Shows or Special Events.

You can also add any comedy workshops or seminars you’ve attended. If it includes a comedy club performance, put that on your resume. But be honest! Add the disclaimer that it was a workshop or seminar performance. It still shows experience – and in this case, “guided” experience from a coach. That can be more influential to a talent booker than flying blind through a string of late night, unheard of open-mics.

You can list these under Workshops and/or Training.

Do you have special talents you use on stage? This could be anything that helps you get laughs from an audience including singing, doing accents, playing guitar, balancing stuff, juggling stuff, riding a unicycle, setting yourself on fire – whatever. If it’s in your act it’s a Special Talent or Special Skill and can be on your resume.

This will also give bookers a better idea of what you do on stage.

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Now here’s the deal. This is how you start and build a comedy resume. BUT you want to keep replacing lesser credits with “known” credits. For instance, it’s great to have Johnny’s Yuk-A-Torium and five or six other open-mics on your resume to show experience. But do your best to eventually replace them with credits from legitimate comedy clubs, (The Improv, Zanies, Funny Bone, etc.). But until you get on those stages, use whatever you have, open-mics, benefit shows, frat parties, to show you have experience and have not just been doing stand-up in your living room in front of a video camera.

And yeah – someone once sent me an audition tape for A&E’s An Evening At The Improv direct from his living room. Did he get the show? Nope. It was obvious to me he had no on stage experience.

Here’s a good rule to remember – don’t try to move up the ladder too fast.

You’ll need a lot more than a few months to become an experienced act and ready for the best stages. But you can start keeping track of your performing credits now and have a decent list when you’re ready to start showcasing. The experience you get while putting together a decent list of comedy clubs for your resume will eventually help you break out of open-mics and into the world of paying gigs.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

Contacting talent bookers

November 6, 2018

Hi Dave – Do you have any tips for contacting club bookers? When I was leaving a recent showcase, the bar manager said they would like to have me back. He gave me his card as well as the card for the person who books the room. I emailed the talent booker and she hasn’t responded. Should I call her if I don’t hear from her or should I try emailing again? I don’t want to be annoying, but if performing there again is an opportunity I would really love to do it again. Thanks! – K.

Expecting your call

Hey K. – That’s great news because you have an “in” – the bar manager. As I’ve mentioned in quite a few past FAQ’s and Answers a personal recommendation from someone who either works with or works for a talent booker is like having a Golden Ticket.

It beats the heck out of cold calling or blind emails. Now you just need to make the Golden Ticket work for you.

The best scenario is for the bar manager to take you by the arm and march you into the talent booker’s office and give a personal introduction. This of course would be followed by, “Put her on the schedule – she’s funny!

But in this case you’re working with a (Golden) business card. It’s not a slam dunk, but you’re still in a better position than when you first walked in the club for your showcase.

You’ve already taken the first step by sending an email. But you haven’t heard back. So to make use of a sports reference in honor of… well, sports – this means one thing:

Let the game begin!

Talent bookers for busy clubs are busy people. Their first priority is to book the shows. For showcase clubs in NYC and LA this could mean anywhere from 10 to 15 performers per night. This is also true for club showcase nights in many other cities like Cleveland, San Francisco, Detroit, etc…

But since you’ve already done a showcase, we won’t go that route. Let’s talk about actually getting booked in a club for a paying gig. Now I have your attention – right?

Other than showcases with multiple comedians doing short sets, most clubs (especially outside of NYC and LA) use three acts:

  • Opener / MC
  • Feature / Middle Act
  • Headliner / Closer

Each week the booker schedules the three performance slots. That’s normally 52 weeks a year. They have regulars that can play the club a couple or few times a year, but they need to use a variety so audiences will return and not see the same comics over and over.

When you add it up – that’s 156 performance spots per year just for a 3-act club.

Can we do lunch?

The bookers not only have to deal with the talent needed for those spots, but in most cases with a headliner and in many cases with a feature, they’re also dealing with agents and managers. There are negotiations, contracts, travel arrangements, accommodations, publicity – and the always expected but unknown until it happens at the last minute emergencies. That could include any one of the performers cancelling for any number of reasons including a missed flight, illness, weather (the list could go on and on) and another comic needs to be scheduled immediately.

But that’s only part of it…

The booker is also fielding countless phone calls from comics wanting to return, newer comics wanting to play the club for the first time, and agents and managers who want to schedule their clients. On top of that there are TONS of emails, websites and promo videos to navigate through.

There could be much more than 156 performance spots bookers are dealing with. They could also be scheduling private parties, special events or other clubs. And if the booker is good at his / her job, they have to deal with it all.

I won’t even get into the job duties that might include attending meetings, “doing lunch”, or watching shows to see how the performers they’ve already booked are doing. My point is – from personal experience – there’s a lot going on behind the scenes that most performers don’t realize. Talent bookers can be very busy people.

But one thing that should be a positive for you as a newer comedian is that bookers are always looking for new talent. If not – they’re not very good at what they do. Your goal is to be one of their new talents.

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Fall 2018 Comedy Workshop at The Cleveland Improv

SOLD OUT!

Showcase at The Improv is Wednesday, December 5 at 7:30pm

Workshop Marquee 150

For information about upcoming workshops visit…

TheComedyBook.com

*

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The key – as you’ve already mentioned – is not to be annoying.

I remember talking with comedians who were so frustrated because a certain talent booker never got back with them that they decided to call every day. Their thought process was that the booker would eventually have to deal with them.

I’ve got news for you. Talent bookers don’t have to deal with them or anyone they don’t want to. Imagine someone calling you every day for a job. It’s called being annoying – a pain in the butt – and why so many bookers screen their calls or hire assistants as gatekeepers.

That method won’t work. That’s why you have to play the game. You need to stay in touch and let them know you exist, but you can’t be annoying.

There’s a game plan for that and I know it can work because it worked on me when I was booking comedians in Los Angeles (where I learned this “game”).

You’ve made the first phone call. I’m assuming you either reached the booker’s voice mail or assistant.

  • Always leave a message with your name and phone number.

That bit of advice has been – and still is – debated by comedians and speakers I’ve worked with. Some only want to talk with “a real live person” and won’t leave a message. But many others (like me) think that’s a wasted effort and phone call. The idea is to start building name recognition. You can’t do that by just hanging up.

  • Make it short and professional – get to the point:

Hi. This is (your name) and I showcased at (club name). The bar manager (name) gave me your card and suggested I contact you about a possible booking. I’m calling to find the best way to schedule an audition or send a link to my website video. You can reach me at (your phone number) and my website is (website). Thanks for your time and I look forward to hearing from you.

  • Then hang up.

Okay, put it into your own words. But that’s not a bad script. It succeeded in getting your name and contact info to the person you want to work for.

  • But don’t just wait. Take action – send a postcard.

Yeah, I know. Some performers think postcards are outdated. But are those performers working as much as they’d like to? If they are then maybe they have enough contacts with talent bookers already or have an agent or manager doing the dirty work. But I’ll tell’ya what. I’m not even booking clubs anymore and I still get postcards.

  • Postcards have your photo, name and contact info.

Send one after your first call and it can add to your name recognition. Put a personal note on the back – “I hope you received my call, etc…

Wait a couple weeks and call again. You aren’t being annoying – but you also are not disappearing. It continues to put your name in front of the talent booker.

  • Mix it up a little. Instead of following that call with another postcard, wait a week and send an email. Again – be short and to the point. Include a link to your website.

If you still don’t hear back wait a couple weeks and call again. Then repeat the process until you hear back or the talent booker answers the phone.  Either way they will have heard of you (name recognition). Then use your Golden Ticket – or plead your case – for an audition or booking.

  • If this is a local club, go to a show (or two, or three). Say hello to the bar manager again and ask if you can meet the talent booker. If there’s another opportunity to showcase – sign up and get on stage.

Of course there are no guarantees, but it’s a better game plan than being annoying or disappearing just because a busy person doesn’t return your first phone call or email.

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Give it a try. As mentioned, I’m sharing this method because it worked on me.

In fact, a few times I was almost embarrassed because the performers stayed in touch – without being annoying – and I started thinking that they were thinking I wasn’t doing my job very well. So when I realized after some well spread out phone messages, postcards and emails that they might be calling soon, I looked at their videos. When they called it was almost like an “Ah-ha!” moment for me.

YES!” I had watched their video!

Now, whether they got a paid booking, showcase or “no thanks” depended on their performance and experience. But at least they had built up name recognition and were given the opportunity – and that’s what this method is all about.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

Editing your promotional video

October 21, 2018

Hi Dave – You talked last time about the length of promo videos, but what is considered acceptable when editing? I filmed a set last week that’s pretty good, but there are a couple spots where I didn’t get the audience reaction I had hoped for. I also messed up a joke and really don’t want it on the video. Is honesty the best policy and should I send the whole set unedited? Thanks – D.

You’re gonna look great!

Hey D. – Honesty is always the best policy, but sometimes being too honest is too much. If you normally have great sets, then you honestly want that represented on your video. But if great sets are few and far between, then sending out an edited video making you look like the next coming of Dave Chappelle is not going to help you in the long run.

In fact, if a talent booker hires you or gives you a showcase off a great video and it’s obvious during your performance you can’t back it up, chances are you’re not going to get a second chance.

Ideally, you want to present an unedited video.

That’s seamless gold– but sometimes seemingly impossible. There’s always going to be something going on in a club that you can’t control like people arriving late, talking in the back, ordering drinks, spilling drinks – whatever. There might also be tech problems with the club’s sound system – or even a joke that always kills, but for some reason doesn’t work the night you’re filming.

It happens.

It happens

So when it happens – something in your set that’s not truly representative of what you do on stage – then yeah, edit it out. It’s not uncommon. And even though talent bookers might spot the edit the best videos don’t make it so obvious.

Good edits make it look seamless. (Sorry, I feel your pain and will stop with the seamless wordplay).

I also feel if you want to be paid like a profession you have to represent yourself as a professional. What I mean by this is it’s easy today to film sets using high-tech phones and tablets, but you must also be aware of the “room sound” that will invariably happen if your best friend is filming you while sitting at a table in a club surrounded by noisemakers. You know what I mean – people at tables next to him laughing (or talking) too loudly, knocking over drink glasses or ordering food. Those sounds will also be heard on your video.

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Fall 2018 Comedy Workshop at The Cleveland Improv

Starts Saturday, November 10th 

Perform at The Improv – Wednesday, December 5 at 7:30pm

Workshop Marquee 150

Meets 3 Saturdays from noon to 4 pm

(skips Thanksgiving Weekend)

Space is limited

For details, reviews, videos, photos and to register visit…

TheComedyBook.com

*

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And it doesn’t sound too professional. So make an effort to have both a good visual and audio recording of your set, even if it means hiring someone with a tripod (to steady the picture) and a microphone that picks up what you are saying over the room’s ambiance.

Since I have a kid that can film, edit and post a music video online in less time than it takes me to write these ramblings, I know what the term old school means. I’ve also worked with aspiring comedians on this side of the age scale who claim emailing is about as high tech as they get.

But when it comes to putting together promotional material (primarily your video) that will get you work…

Smile for the camera

There are video editing apps and programs for computers and tablets, and most of them are not even that expensive. In the long run, it would be worth the learning time and investment to do your own editing because your video should always be current and representative of your act or presentation. It doesn’t do you any good sending out a year(s)-old video you’ve paid a professional editor big bucks to fix if you’re not even doing that material any more.

You should also be a better comic or speaker than you were a year ago and need to show that.

I won’t get into specifics on editing, though I am pretty good at it (if I do say so myself). But here’s a good rule to follow:

Don’t make a LOT of edits and don’t make your video look like it has a LOT of edits.

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Make sense?

It’s okay to cut out a few flaws here and there, but if it’s a jumpy looking set because one moment you’re standing on one side of the stage and the next you’re on the other side – or if you’re wearing different clothes for each joke (a telltale sign it wasn’t all taped at the same show) then no booker will take you seriously. Instead of thinking you’re a great comic or speaker, they’ll be wondering what you’re trying to hide with so many edits. They might also think you did a half hour set just to get five minutes of presentable material and would not be willing to hire (pay for) the remaining twenty five minutes that they’ll assume didn’t work.

So it’s okay to make edits – we all do – when truly necessary. In other words, when the parts cut out are honestly not representative of your typical performance. But too many obvious edits will look too suspicious to bookers. The key to remember is when someone is hiring you to perform they want to know what they’re paying for. Your goal as a comedian or humorous speaker is to show them.

Honestly.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

Promo video length for club, corporate and college gigs

October 8, 2018

Hey Dave – I’m real serious about doing stand-up comedy and I wanted some info on making my audition tape. How long should it be? Are bookers looking for something specific? If u can help me out please write back – B.T. / The Future of Comedy

Hey B.T. – The future of your comedy career relies a lot on your past. This means the work you’ve already done as a writer and performer, and then using a past (but recent) performance to make an attention-grabbing and (most of all) FUNNY audition tape. BUT we don’t want to live TOO much in the past, so let’s start talking about this in terms of online videos (and occasionally DVDs).

Goodbye gone!

I don’t know anyone that’s using “tape” anymore.

Okay, I know that’s just a technicality. But I want to make sure we’re all using same terms and are on the same page… uh, screen here in 2018.

When I talk about relying on the past, I’m talking about how long your video should be. That hasn’t changed since the word “tape” was common and should be three to seven minutes long. That gives talent bookers a decent sample of what you do on stage.

Most talent bookers are pretty busy. You wouldn’t believe how many videos they’re asked to view every day. Since there are only so many minutes in a day they can’t sit around and watch an hour, half hour or even twenty minutes of performance time from each comedian. That’s why many I’ve talked with only watch the beginning or hit the fast forward button and stop at random places.

When I booked the TV show A&E’s An Evening at the Improv, I would watch anywhere from twenty to thirty videos at one sitting.

No lie.

Only 5 more minutes…

I couldn’t take (because of time – not interest) more than five minutes with each one. So the comedian had to come on strong from the beginning and prove he or she was already a working comic and ready for television. If it was obvious they weren’t, I’d stop the video and move on to the next one.

And here’s something else I’ve learned from many of these same contacts and personal experience: a good talent booker will usually know within thirty seconds into a comedian’s act if he wants to hire that comedian. Experience and talent will be obvious (or should be) right from the beginning of the set for anyone that has been in the talent booking business for a while. Performers might try to fake it, but experienced people in the biz can usually tell right away.

Now, if they watch three to seven minutes and are interested but not sold on hiring, they can contact the comedian and request more. That’s when you can send something longer (usually fifteen to twenty minutes).

—————————————————————————-

Fall 2018 Comedy Workshop at The Cleveland Improv

Starts Saturday, November 10th 

Perform at The Improv – Wednesday, December 5 at 7:30pm

Workshop Marquee 150

Meets 3 Saturdays from noon to 4 pm (skips Thanksgiving Weekend)

Space is limited

For details, reviews, videos, photos and to register visit…

TheComedyBook.com

*

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I once worked with a club booker that (seriously) said he wanted to see a full one-hour video before he would hire an act. I thought that was a bit extreme, but if that’s the way he does business, well… it’s his club and it’s his time. I never met another booker who had that much time to watch videos.

It also depends what market you want to get into.

I’m talking mainly about clubs and television with the above advice. If you want to work in the corporate market as a comedian or humorous speaker, your video will be much different. That should be a production – rather than just an example of your live performance.

Very entertaining!

This means corporate videos can be edited showing not only segments of your act, but also audience comments, your credits scrolling across the screen – or any other techniques that make the comedian or speaker look professional and in demand.

Again, short and dynamic is best. The corporate videos I’ve been sent or have edited for myself and other speakers are usually five to seven minutes in length.

The college market also plays out differently. When you’re involved in NACA (National Association for Campus Activities) and APCA (Association for the Promotion of Campus Activities) the college booking organizations I talk about in the book Comedy FAQs And Answers, they only want three- minute videos as submissions for showcases. BUT the catch is if the college students on the Activities Board like that three minutes and want to see more, you should have at least two additional three minute segments with the online submission or DVD so they can continue to watch until they:

  • Give you a live showcase (explained in the book).
  • Keep you in mind as a maybe.
  • Move on to the next comedian.

And finally, what’s very different than in the days of using video “tape” is the method of delivery. Everyone now can watch online videos or will request DVDs.

In 2018, everyone in the business has the technology to watch promotional video online. If not, then they’re in the wrong business.

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YouTube is still the most popular, but I know there are also other sites that can allow bookers to watch your video immediately. The key is to have it available to them either embedded into your website or linked to YouTube.

Also the three minute – or shorter – video is becoming more popular for submissions outside the college market. You can go online to view examples, but quite a few comedians have short (two to three minute) segments of their sets embedded in in their websites. We know attention spans have grown shorter and this method allows talent bookers to get a quick “taste” of a performance with an immediate opportunity to watch more – another quick segment – if they want.

* Last bit of advice about this.

I recently talked to a club booker who said he expects comedians to have a website. It’s more professional. He won’t even go on Facebook or other social media sites to watch videos. If the comedian doesn’t have a website, then he feels that comedian is not professional enough to work in that club.

I’m just passing that thought along because I know you’re interested…

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.