Archive for the ‘theme shows’ Category

What is corporate material?

November 20, 2016

Hi Dave – You’ve talked about working in the corporate market as a comedian or humorous speaker. What is considered corporate material and what is not? – B.E.

Hey B.E. – You know what? I’ve never been asked that question in such a general way. Usually it’s more specific, such as a comedian or speaker asking if a certain joke or material they’re planning to perform is appropriate for a corporate show.

Work Clean

Work Clean

But for right now – as a general answer to your general question – my experiences as both a booking agent and corporate speaker is to work clean. I’ve said that many times before, but I wouldn’t continue to say it if it wasn’t true.

Recently I’ve been following a debate on one of the popular social networks over whether or not the F-Bomb will soon be acceptable at corporate functions. If you ask me, the people spreading that opinion are a little more than F-Bombed themselves.

It’s not happening now and it won’t anytime soon.

Oh yeah, as always in showbiz there might be an isolated instance here or there for an edgy company (think MTV or Comedy Central) but if you want to work regularly in the corporate market, then you work clean.

That means no F-Bombs or any bits where F-Bomb is the focused activity. Got that?

Okay, so now that we know you must work clean in the corporate market let’s get back to the real topic of your question. What type of material are they looking for?

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A lot depends on the corporate function. It’s all about the theme

I’ve found through experience that stand-up comedians get booked more often for holiday parties and special events, like a retirement banquet or an awards ceremony. And yes, there are exceptions. But when I get calls from businesses looking for comedians those are the most often mentioned.

If you’re a comedian, it’s important to know the theme of the event.

Christmas Party

Guess the theme and win!

I’ve scheduled comedians to perform at corporate Christmas parties where the client wanted at least some mention of the holiday season. The comic can talk about his marriage, kids, sports, news events – whatever – for a lot of his act, then throw in some holiday jokes and the client is ecstatic. Other times the client might complain that he specifically wanted holiday jokes and doesn’t give an F-Bomb about the other material.

I’ve also booked comedians for retirement banquets. The comics don’t even know the person the company is retiring and feeding, but they know the audience wants laughs. The comics for this type of event are usually good at roasting and ad-libbing. But as usual, most companies will demand a clean show.

So it’s always good to know the theme and work that into the act. One way to do that is to talk with the client before the engagement to see what type of material they’re looking for. Again, for comedians it can be most anything because they’re considered entertainment. No business lessons, training or message is required. The job is to make the corporate audience laugh in a way that doesn’t embarrass the CEO or other head honchos (that means clean comedy).

Humorous speakers are different.

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They already have a topic that fits into the corporate market. For instance, they may talk about stress relief, communications, networking, tech training, or even proper office attire. Believe me, there are a lot of different topics that can work within the themes of a lot of different corporate events. Humorous speakers with a message can be hired to deliver keynotes, do breakout sessions, and half-day (or full-day) training seminars. With a humorous delivery they’re entertaining and delivering information (infotainment) at the same time.

The material – the speaker’s topic – will be based on their expertise.

For instance, if you’re an expert in communications – that’s what your material will consist of. If you’re an expert in technology, finance, marketing, selling – whatever – that’s what you will talk about.

That should help you determine what is corporate material for a comedian and/or a humorous speaker. As I mentioned earlier that was a pretty general question – but I hope my general answer helped. Now it’s up to you.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

Personalize material for corporate gigs

August 8, 2016

Hi Dave – Can you give us a few examples of how to work event themes into your material for a corporate gig? What is the process like? – MD

Hey MD – Comedians and speakers that work corporate gigs on a regular basis will have their own ideas and techniques about this process. As always, I’ll throw the offer out for any of you that would like to contribute. Send suggestions to dave@thecomedybook.com or leave a comment below and I’ll share the best ones in an upcoming FAQs And Answers.

But in the meantime, since you asked…

When it comes to performing at corporate events, I’ve always felt it’s important to personalize your comedy act or presentation to the event and audience. Even the big stars will do this. A few years ago Jay Leno was the surprise performer for an corporate event my cousin attended in Florida. It was a big deal just to have Leno there, but when he mentioned the name of the company and a few of the CEO’s during his act it made the audience feel they were part of an even more special event. It’s fun when a comic of Leno’s stature cracks jokes at your city or a news event you’re following, but when he’s talking specifically about your business or someone sitting only a few tables away it becomes a memorable event.

AudienceEvent planners, CEO’s and employee-audiences love that stuff. It can make the company look good and the event a success. And a great way to make this happen is when comedians and speakers show they know their audience.

Comedians and speakers (and performers in general) call this personalizing or customizing their material. And even though they might be telling the same jokes or giving the same presentation as they did a thousand miles away the night before, they’ll insert references to the area, the event theme and/or the audience.

Think of it this way…

Paul McCartney (I’m a classic rocker) is on tour this summer. He’s doing pretty much the same set (song list) for every show. He needs to do this because of the stage lighting design, special effects, video displays and other techno stuff that is designed and rehearsed in advance. The crew needs to know what song he’ll be playing and where he’ll be on stage when they set off the explosions for Live And Let Die or any fireworks during the final encore. It’s the same with other large arena acts.

To continue this thought, it’s like a speaker with a specific power point display or a comedian with a killer closing bit. They HAVE to do it for their program to be successful and what corporate clients pay big bucks for. BUT it can be tweaked to make the audience feel this particular program is special for them.

Example:

If McCartney is playing The Staples Center in Los Angeles you can bet he’ll shout something close to, “Hello Los Angeles – we’re rockin’ tonight!

The next week he might be at Madison Square Garden in New York City. Would he welcome Los Angeles again that night? No – he would personalize it for his audience.

Hello New York City – we’re rockin’ tonight!

Get it? That’s a very simple example, but demonstrates how personalizing your material works.

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Another example:

I’ve booked a lot of comedians from New York and Los Angeles to do shows near Cleveland. Unless they’re from the area or have spent a lot of time there, they don’t know a heck of a lot about Cleveland. But the experienced ones will usually look for ways to relate to their audience. A popular question the comedians ask…

What’s a suburb of Cleveland that the locals makes fun of?

No offense to any residents, but I tell them Parma (don’t ask if you don’t know). Then during their show, the comic will reference Parma and the crowd will feel he really KNOWS them!

But you know what? They know nothing else about Parma except the name. Next week when they’re in another location, they’ll ask someone else the same question and substitute that area suburb into the same joke.

It’s called personalizing your performance for that particular audience. And it works – BIG time!! Audiences, talent bookers and event planners LOVE it!

survey saysHere’s what I do for corporate bookings…

Enclosed with the contract sent to the client or event planner (snail mail or as email attachments) is a one or two-page questionnaire. The best way to learn about an event and audience is to ask. Based on the answers, I’ll ask the comic or speaker to work some of the shared info into their presentation.

Some of the questions I’ll ask…

  • Is there a theme for the event? If so – what is the theme?
  • Is there anything you’d like me to know about your city or event location?
  • Who are some key people in the company?
  • Will there be anyone in the audience you would like me to focus on as an audience participation volunteer or for special recognition?
  • What are products and/or services of the company?
  • If there a friendly-rival company I can mention – or not mention? Can I use (politically correct) humor at the expense of this rival company?
  • What are some favorite local hang-outs for employees?

Of course the list can go on and on, depending on how deep you want to get into personalizing your program.

Now, you might remember that in addition to personalizing, I also used the term customizing at the beginning of this article. This is an extra added attraction many speakers and comedians offer – usually for an additional fee.

In other words, they can ask for more money when they do more work.

Customizing involves finding out EXACTLY what the client wants you to talk about AND creating a comedy act or speaker presentation based on that specific information. Again, the final program is usually based on the type of performance that got the comic or speaker hired in the first place.

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Example:

If you talk about communications, no client is going to hire you to customize a program on accounting. Same with comedy. If you’re Carrot Top, they’re not going to tell you to leave your props home.

When it comes to Paul McCartney, stadium audiences will pay big bucks to see him. But he’d better play more than a couple Beatles and Wings songs or a majority will leave disappointed (and feel ripped-off).

But customizing does involve more work in learning more about the client, company and audience, and then actually creating material and using it during your performance. In my experience, customizing has involved interviewing (phone and/or email) the event planner, the client and other key people from the company. On the lesser hand, to only personalize an existing program I’ve never done more than ask for them to return the completed questionnaire with the contract.

Other thoughts? We’d love to hear what you do…

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newslettervisit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

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Dave’s August 2016 Comedy Workshop at

The Cleveland Improv is SOLD-OUT!

Workshop Marquee 150

Showcase performance at The Improv

Wednesday – August 24 at 7:30 pm

For information about upcoming workshops visit TheComedyBook.com

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