Posts Tagged ‘corporate comedy’

Corporate comedy open mics

December 4, 2016

Hey Dave – Last week you talked about ‘what is corporate comedy material.’ I would also like to learn about getting into doing comedy and humorous keynotes at corporate events. – E.M.

Hey E.M. – Okay, let’s pick up where we left off. I talked about the type of material comedians need to develop to get hired as entertainers at corporate events. But how and where do you develop an act for this market? Using material rated G and PG (max!) and jokes relating to the business world don’t always go over with the usual crowd at late night, beer-soaked open mics.

Not your audience

But that doesn’t matter because they’re not your audience anyway.

The business owners and event planners that would hire you to speak at a corporate function or conference are the networkers you’ll find at morning, afternoon and evening business or association meetings. Instead of late night bars, put your efforts into finding stage time at morning Rotary breakfasts, Knights of Columbus luncheons, and College Club dinners (to mention just three of many possibilities). Almost every city and town has business and social organizations and need speakers or entertainers.

The usual length of your program would be anywhere from five to twenty minutes between the entrée and desert.

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Winter 2017 Comedy Workshop

At The Cleveland Improv starts Saturday, January 21st!

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Workshop showcase performance at The Improv

Wednesday, February 8th at 7:30 pm

Space is limited to 10 people – for details and to register visit…

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The idea is to grab these opportunities and use them like open-mics. And like open-mics, don’t expect any pay. The key word to obtaining these spots is “FREE.” Offer to do a FREE five minutes of CLEAN comedy before the meeting’s featured speaker and it’s very unlikely you’ll hear the other key word that is so frequent in the comedy biz: “NO.”

In my personal experiences using this method in putting together a corporate program, my FREE offer was only turned down once. And it happened with a Rotary guy in the Midwest who was about 90 years old and didn’t think his membership would want to hear from anyone unless they were selling insurance, fertilizer or both. When I explained my talk was about humor and creativity, he sounded like he wanted to have me arrested for being anti-American. I simply thanked him for his time, called a different Rotary Club, mentioned FREE and was invited to speak at their next meeting.

As you continue to write and test – successfully – corporate material, move into doing longer sets at these types of meetings. As mentioned above, featured programs usually last about 20 minutes. And again from experience, I’ve found the people who volunteer and are involved in planning can be open to offering a variety of programs.

boring

Can’t have the same program every week!

After all, you can’t have insurance, fertilizer or a combo of both every week.

After doing this a number of times and eating a number of FREE breakfasts, lunches and dinners (they always feed you) I had put together a corporate program. The next step was to network and do some promoting – and then I started getting paid bookings. There’s no way this would’ve happened if I had tried to develop the material doing late night open-mic bars.

So if you’re interested in the corporate market, I just gave you a great way to get the ball rolling. And it was FREE advice. When you can make an audience laugh and keep them interested during an early morning breakfast meeting, you’ve got a good chance to break into the corporate market.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

What is corporate material?

November 20, 2016

Hi Dave – You’ve talked about working in the corporate market as a comedian or humorous speaker. What is considered corporate material and what is not? – B.E.

Hey B.E. – You know what? I’ve never been asked that question in such a general way. Usually it’s more specific, such as a comedian or speaker asking if a certain joke or material they’re planning to perform is appropriate for a corporate show.

Work Clean

Work Clean

But for right now – as a general answer to your general question – my experiences as both a booking agent and corporate speaker is to work clean. I’ve said that many times before, but I wouldn’t continue to say it if it wasn’t true.

Recently I’ve been following a debate on one of the popular social networks over whether or not the F-Bomb will soon be acceptable at corporate functions. If you ask me, the people spreading that opinion are a little more than F-Bombed themselves.

It’s not happening now and it won’t anytime soon.

Oh yeah, as always in showbiz there might be an isolated instance here or there for an edgy company (think MTV or Comedy Central) but if you want to work regularly in the corporate market, then you work clean.

That means no F-Bombs or any bits where F-Bomb is the focused activity. Got that?

Okay, so now that we know you must work clean in the corporate market let’s get back to the real topic of your question. What type of material are they looking for?

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November 2016 Comedy Workshop

At The Cleveland Improv Is SOLD OUT!

Workshop Marquee 150

Workshop showcase performance at The Improv

Wednesday, December 7 at 7:30 pm

For info on upcoming Chicago and Cleveland workshops visit…

TheComedyBook.com

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A lot depends on the corporate function. It’s all about the theme

I’ve found through experience that stand-up comedians get booked more often for holiday parties and special events, like a retirement banquet or an awards ceremony. And yes, there are exceptions. But when I get calls from businesses looking for comedians those are the most often mentioned.

If you’re a comedian, it’s important to know the theme of the event.

Christmas Party

Guess the theme and win!

I’ve scheduled comedians to perform at corporate Christmas parties where the client wanted at least some mention of the holiday season. The comic can talk about his marriage, kids, sports, news events – whatever – for a lot of his act, then throw in some holiday jokes and the client is ecstatic. Other times the client might complain that he specifically wanted holiday jokes and doesn’t give an F-Bomb about the other material.

I’ve also booked comedians for retirement banquets. The comics don’t even know the person the company is retiring and feeding, but they know the audience wants laughs. The comics for this type of event are usually good at roasting and ad-libbing. But as usual, most companies will demand a clean show.

So it’s always good to know the theme and work that into the act. One way to do that is to talk with the client before the engagement to see what type of material they’re looking for. Again, for comedians it can be most anything because they’re considered entertainment. No business lessons, training or message is required. The job is to make the corporate audience laugh in a way that doesn’t embarrass the CEO or other head honchos (that means clean comedy).

Humorous speakers are different.

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They already have a topic that fits into the corporate market. For instance, they may talk about stress relief, communications, networking, tech training, or even proper office attire. Believe me, there are a lot of different topics that can work within the themes of a lot of different corporate events. Humorous speakers with a message can be hired to deliver keynotes, do breakout sessions, and half-day (or full-day) training seminars. With a humorous delivery they’re entertaining and delivering information (infotainment) at the same time.

The material – the speaker’s topic – will be based on their expertise.

For instance, if you’re an expert in communications – that’s what your material will consist of. If you’re an expert in technology, finance, marketing, selling – whatever – that’s what you will talk about.

That should help you determine what is corporate material for a comedian and/or a humorous speaker. As I mentioned earlier that was a pretty general question – but I hope my general answer helped. Now it’s up to you.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

Booking conference gigs: think big and start small

October 17, 2016

Hi Dave – I just joined your email list. I do humor and did my first two stand-up open mics… rough crowd. Someone threw a cup of ice at one of the other comedians. My goal: to get some gigs entertaining at travel conferences. I have a bunch of funny travel stories. Any idea who I approach? A booking agent? I’m new to this, so any thoughts are appreciated. – R.R.

Open mic night

Open mic night

Hey R.R. – Only one cup of ice and you call it a rough crowd? Welcome to the world of open mics. No wonder you want to perform at conference / corporate gigs. They’re usually better behaved and the most they’d throw at you are icy stares if you’re not funny.

What you really need to concentrate on is getting more experience performing in front of an audience. Two stand-up open mics are a great start, but you need a LOT more. It’s key for working not only on your material, but also timing and delivery – and avoiding icy stares.

That can only be learned through on stage experience.

So in addition to getting more performing experience, my suggestion for you right now would be to focus on writing. Specifically – since you mentioned it – writing funny travel stories. It’s a topic that interests you and what you want to share with an audience.

I mean, after all, you mentioned it…

This is true for anyone who writes, whether it’s comedy material, a speaker’s presentation, short stories, epic novels… and the list goes on and on. If you don’t find it interesting, chances are your audience won’t either.

There are many different writing techniques to help you get started, or if you’ve already started, how to organize your efforts into a working comedy set or presentation. I’ve shared more than a few in past FAQs And Answers and organized the best of those in my book Comedy Workshop: Creating & Writing Comedy Material (check out Amazon.com – it’s cheap… or as they say in the corporate world: inexpensive).

In the meantime, pick topics that you really want to talk about. In your case, travel stories.

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Comedy Workshop at The Cleveland Improv

Starts Saturday, November 12, 2016

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Meets 3 Saturdays (skip Thanksgiving Weekend)

Includes evening performance at The Improv on December 7th!

For details, reviews and to register visit…

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Start small.

What I mean by that is to work on coming up with a short five minute set or presentation. It’s like writing a book. You may have an outline for an entire novel, but you still have to write it one chapter at a time. To use an old saying to back me up:

big food

Thought I could do it…

Don’t bite off more than you chew.

Put together what you feel is a great five minute presentation. Fill it out. Use colors (my favorite term for great descriptions). If it’s about travel – take the audience there with you through colors and experiences. And since we’re also talking about humor, be creative and funny with your writing.

The next step is to try it out in front of an audience. If you’re a stand up comedian, hit all the open mic clubs in your area as many times as they’ll let you on stage. But since you’re looking to break into the corporate market as a comedian or humorous speaker, volunteer to do your short presentation at local business organizations and special interest groups during their breakfast, lunch, or dinner meetings.

For free.

Why free? Because it’s a practice session for you. Like open mics for comedians, these organizations are doing YOU the favor – not the other way around.

I’ve written a lot about this concept in past FAQs And Answers. It’s the open mic circuit for corporate entertainers and the best way to put together a presentation. But remember, keep it squeaky clean and G-rated (another concept I’ve shared a lot about in past articles).

That’s the ONLY way to work in this market. Don’t let anyone fool you into thinking otherwise.

Once your five minutes works on an audience (gets laughs), start writing another five minutes and trying it out in front of live audiences. Repeat the process. When that works, guess what?

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You’ll have TEN minutes of working material.

For talent agents booking corporate shows and event planners, the term conference means more than just a simple breakfast, lunch, or dinner meeting. It basically describes more of an event that can be spread out over time – for instance, a few days or an entire weekend – and can include keynotes, training seminars, break-out sessions, field trips, banquets, entertainment, awards ceremonies, and other programs that make up the entire conference.

And to have a successful conference, businesses, organizations and meeting planners want successful presentations from proven presenters. Make sense? It needs to if you want to work in the conference market.

When it comes to entertainment (comedians and humorous speakers), conferences usually schedule 45 minutes to an hour of performance time. Keynote speakers, break-out sessions and training seminars are different types of programs than what your question pertains to, so I’ll save writing that epic article for another time.

Event planners will call agents, watch videos and ask other event planners or clients for recommendations. They want a comedian or humorous speaker who has proven he/she can provide the entertainment or entertaining message they need for this particular conference.

Why?

  1. Because they paid good money and want their money’s worth and…
  2. If this conference gets good word-of-mouth, everyone and more will want to attend the next one. That reeks of success in the business world!

The best way to break in is to think big and start small.

trash shot

Trashing what doesn’t work

Focus on your material and get stage experience. Build your presentation or comedy set “chapter by chapter.” On stage experience will help develop your delivery style and timing while also helping you get rid of material that doesn’t work and concentrate on creating new material that does.

The only way to do this is through continued writing and performing. And the only way to know for sure if it works or not is from audience reaction. An audience will always tell you. It’s a process and hopefully this advice will take some time off the learning curve.

Finally, I wouldn’t think about contacting a booking agent or event planner until you’re truly confident you can deliver the goods. That means proven (audience tested) material from an experienced comedian or humorous speaker.

You’ll have a good idea you’re ready when your free gigs start leading to paying gigs. Someone in the audience might hand you a business card after a performance and ask if you’re available for their next meeting or conference. I’ve seen it happen – a lot. And when it does, just be prepared to ask…

Where, when and how much are you gonna pay me?

When it happens on a consistent basis, booking agents will be looking to work with you. Why? Because YOUR proven experience will help them attract paying clients. I’ve seen it happen – a lot.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

Different performances for different audiences

August 21, 2016

Hey Dave – Last week you talked about personalizing material for corporate shows. So when comedians talk about “knowing your audience,” does that mean you should have entirely different acts for different audiences? – S.A.

Hey S.A. – That depends on a few things such as the material, how it’s delivered and the audience. A lot of comedians are experts at “crossing over” and playing to a wide range of audiences. Others have a niche – an audience demographic they focus on – and know better than to perform where they probably will not be welcome or appreciated.

For two extreme examples…

  • An x-rated comedian is not going to do church shows. On the other hand…
  • A Christian comedian probably won’t be included in an adults only x-rated comedy show.
shocked-crowd

A lesson to be learned

That’s pretty much a no-brainer in the biz. Comedians should know that. If they don’t, then they’re setting themselves up for a hard-learned career lesson. But it’s also important to realize…

Comics have to stay true to themselves and “who they are.”

Many have no interest changing who they are on stage – their comedy voice – just to play in front of an audience that won’t relate to them or laugh at their material. But on the the flip side, others know a few simple changes in their material and delivery can open the possibility for more bookings.

How you want to play it depends on you. I’m just telling you there are ways.

Experienced comedians and speakers often customize their shows. There are a couple benefits in doing this:

  • It could lead to more paid bookings and…
  • It could lead to charging a higher fee for your performance.

Let’s tackle that second one first. I know the term higher fee has the ability to raise the interest of some readers. Especially in the higher paying corporate market when an event planner might contact you to discuss a corporate show booking.

You could have a set fee just for your regular performance. BUT if they would like you to customize it for a specific audience – say a group of financial investors, gourmet chefs, flight attendants or whatever – you could customize the material toward that audience for a higher fee.

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I wrote about this in the last Comedy FAQ And Answer, but I’ll repeat the important stuff…

The selling feature is that it will take extra work on your part in researching who they are (your audience), writing new material, or making specific changes – customizing – what you already bring to a corporate show. But you explain to the event planner that it’s worth the extra money because your performance would be specifically for their group. For instance, you would actually use the name of the company in your performance, what they specialize in, their clients or competitors, where employees hang out after work, the city where they’re located, and even mention the names of a few key people in the company.

What you come up with and can offer in a customized performance is up to you.

For all the extra work and research you put into preparing the customized gig, you ask for a higher fee. A lot of comedians and speakers do this. If the client responds by saying your fee is now too high for their budget, you have room to negotiate. Explain they can still book you for the event at your regular (lower) fee and you will do your regular act, which is what they called you about in the first place.

Customizing your material means to personalize it toward the audience. But it also doesn’t mean you need a completely different act. It’s all about knowing your audience.

Here’s an example…

A very good friend of mine in the comedy biz – and I won’t mention his name here, but as a hint he’s interviewed in my book How To Be A Working Comic – is a master at this. He has decades worth of material and can do a different act every night if he wants to.

laughing audience

Earning the BIG bucks!

But he also has a definite comedy voice.

He probably doesn’t know anything about investment bankers, gourmet chefs or flight attendants, but put him in front of an audience of investment bankers, gourmet chefs or flight attendants at an event and he’ll make them laugh.

That’s what he gets paid big bucks for.

This comedian can do an adult midnight show in a comedy club and be as raunchy as any x-rated comedian in the biz. A lot of his material is about growing up with a large family in an inner city and all the characters in his life. His language can be filled with “F-bombs” and other choice words and I’ve seen him – many times – bring down the house with the bluest (adult) comedy you can imagine.

But the next day (and he’s done this for years) he could be wearing a suit and tie and doing a clean, G-rated corporate show for a group of say… investment bankers, gourmet chefs or flight attendants. Since this is not a typical comedy club audience, the x-rated “F-bombs” are definitely not welcomed – or tolerated.

But the comedian’s job requirement is the same. He is being paid to make them laugh.

So what does he talk about?

The SAME topics he talked about at the late night, x-rated comedy club show the night before. His large family, growing up in an inner city and the characters in his life.

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Dave’s August 2016 Comedy Workshop at

The Cleveland Improv SOLD-OUT!

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Showcase performance at The Improv

Wednesday – August 24 at 7:30 pm

For information about upcoming workshops in

Chicago, Cleveland and Tampa

visit TheComedyBook.com

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But he customizes it based on the audience. He simply takes out the raunchy stuff. His punch lines and descriptions don’t rely on “F-bombs” and other choice words. The material and stories are just as funny without the added adult language and delivery.

He doesn’t have two completely different acts. He has two completely different audiences.

He knows his audience and plays to his audience.

Would this work for you? It depends on who YOU are on stage as well as WHO your audience is. Could your current set with a few changes work in front of very different audiences? If it does, then you don’t need two completely different acts. If it doesn’t, either write a separate act for clubs, corporate events or colleges (I know comics that do this) or find your niche and stick with it.

The choice is completely up to you as a creative artist. Some comedians could care less about the money and different markets because they’re more interested in the art of creating, performing and personal expression. Others find a good corporate booking helps fund the raunchy madness at a late night adult comedy show. How you want to play it is all up to you.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newslettervisit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.