Posts Tagged ‘corporate speaker’

Personality separates you from the competition

February 18, 2017

Hi Dave – I do a lot of presentations through my job. These are specific to the industry and I’d like to start speaking at related conferences. I’m not a stand-up comedian, but know the importance of humor in getting my message across to an audience. Many of my friends think I am funny in an I Love Lucy kind of way… Which I suppose comes naturally. However, I am not sure how to release that side of me when I am giving a humorous presentation. Thanks – DB


Not connecting!

Hey DB – When it comes to giving a presentation as a humorous speaker or doing a set as a comedian, you must connect with your audience. That’s the bottom line – period. If you don’t connect, they don’t listen.

What’s a great way to connect? By doing what comes naturally and showing off your personality. Let me explain…

Working comics know performing stand-up is more than telling jokes. Anyone can tell a joke, and some better than others. But to be a successful performer, you need to show who you are on stage.

Comics, agents, managers and talent bookers call it your comedy voice. For our purposes, we’ll call it your personality as a speaker.

The classic joke-tellers like Rodney Dangerfield and Henny Youngman (to mention only two) had GREAT personalities on stage. That’s what sold their material to an audience.


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They could do a series of basic (and clever) one, two or three line jokes that fans couldn’t wait to re-tell the next day around the water cooler or in school. The fans’ renditions might get laughs from their coworkers and friends, but rarely ever the same as the originals.

As imitators, we couldn’t match their personalities.

RodneyThat’s why Dangerfield and Youngman (and if you don’t know these guys, brush up on your comedy history) were paid big bucks to do their jokes on stage while the rest of us (the fans) got detentions for re-telling their jokes in school.

Dangerfield’s jokes worked because of his personality – who he was on stage (his comedy voice). He had a talent for putting himself down…

  • I get no respect.

HennyYoungman’s personality made him a natural at making wise-cracks (another talent most of us shared to earn school detentions)…

  • Take my wife… please!

Without showcasing their personalities, these legendary comics might never have stood out from the pack of other wise-cracking joke-tellers.

The same can be said of humorous speakers.

I always get a laugh at – as opposed to with – humorous speakers who call themselves humorous speakers just because they throw in a lame joke once in awhile during a presentation. I’m sure you know what I’m talking about. For the opening of their presentation they’ll repeat a joke they found on the internet or even worse, take an old joke and re-work it to make it seem as if it were a true story that pertains to their topic.

This – they think – makes them a humorous speaker.

I’m almost gagging as I write this since it reminds me of how I’ve seen speakers do this WAY too often. For some reason they hide their unique and fun(ny) “real” personalities (we all have one, though some are more outgoing than others), because they assume it’s the only way an audience will take them seriously as trainers and educators.

That’s fine if you’re strictly a no-frills, non-humorous speaker, trainer or educator. But if you’re billed as a humorous speaker and want to stand out from the competition it’s important to use your natural talent.

Your personality.

So… your friends say you’re similar to the legendary Lucille Ball? Then there must be some truth in their opinions. I assume you’re not trying to imitate Lucy, but you just somehow remind people of her. It’s part of your personality.


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As a humorous speaker you want to find a way to bring your personality onto the speaker’s platform with you. It’s who you are and what makes you an individual and unique when compared to others who speak on the same topic. That’s what helps separate you from the competition – the other humorous speakers who want to be hired for the same gig.

You don’t have to imitate Lucy. In fact I recommend you DON’T imitate Lucy. Unless you’re hired to play her as a character it would take the believability away from your message. But if you have a talent for making funny statements or even physical humor – which is probably why your friends compare you to Lucy – then use your talent in your delivery.


We love Lucy!

But before you plan on filling your mouth with chocolate candy or presenting from a scaffold on the side of a building, (I Love Lucy fans know exactly what I’m talking about), keep in mind Lucy’s style of physical comedy doesn’t necessarily mean slapstick comedy. You don’t have to overdo it to stand-out.

Keep it simple. It could just be a look or way you naturally use your hands. If it’s part of your personality, what good does it do to hide it? If you’re in the humor game, it’s all about not being a stiff, boring speaker. Use your natural personality to connect with an audience.

Here’s the bottom line.

You don’t need to tell jokes to be an effective humorous speaker. If you have a signature story, examples or descriptions relating to your topic that an audience could find funny – make them funny. Don’t be afraid to use facial expressions, hand gestures or movement. Don’t get stuck standing in one place showing a power point or simply reciting solutions to problems – or telling old jokes.

Use your personality.

It’s a natural talent that you use everyday. Think of the last time you were together with a group of friends. Maybe you were sitting around someone’s kitchen table and you wanted to tell your family or friends about something that happened to you that day. It could be as simple as your drive to work, but something interesting (and hopefully) funny happened.

  • How would you tell it in a way that would get the reaction you wanted?
  • How could you tell it in a way that would make your family or friends laugh?

Here’s a good tip. Think of the audience as a room full of friends. How would you deliver your message (the topic of your presentation) to them in a way that not only informs, but also entertains them?

By using your personality.

They’ll remember you over a boring speaker – or one trying to entertain with an old joke you’ve probably heard before – with the same message. That’s how you stand out from the competition.

It worked for Rodney, Henny and Lucy – and more than a few humorous speakers and working comics. There’s no reason why it can’t work for you also.


Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!


Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit

Copyright 2017 – North Shore Publishing.

Personalize material for corporate gigs

August 8, 2016

Hi Dave – Can you give us a few examples of how to work event themes into your material for a corporate gig? What is the process like? – MD

Hey MD – Comedians and speakers that work corporate gigs on a regular basis will have their own ideas and techniques about this process. As always, I’ll throw the offer out for any of you that would like to contribute. Send suggestions to or leave a comment below and I’ll share the best ones in an upcoming FAQs And Answers.

But in the meantime, since you asked…

When it comes to performing at corporate events, I’ve always felt it’s important to personalize your comedy act or presentation to the event and audience. Even the big stars will do this. A few years ago Jay Leno was the surprise performer for an corporate event my cousin attended in Florida. It was a big deal just to have Leno there, but when he mentioned the name of the company and a few of the CEO’s during his act it made the audience feel they were part of an even more special event. It’s fun when a comic of Leno’s stature cracks jokes at your city or a news event you’re following, but when he’s talking specifically about your business or someone sitting only a few tables away it becomes a memorable event.

AudienceEvent planners, CEO’s and employee-audiences love that stuff. It can make the company look good and the event a success. And a great way to make this happen is when comedians and speakers show they know their audience.

Comedians and speakers (and performers in general) call this personalizing or customizing their material. And even though they might be telling the same jokes or giving the same presentation as they did a thousand miles away the night before, they’ll insert references to the area, the event theme and/or the audience.

Think of it this way…

Paul McCartney (I’m a classic rocker) is on tour this summer. He’s doing pretty much the same set (song list) for every show. He needs to do this because of the stage lighting design, special effects, video displays and other techno stuff that is designed and rehearsed in advance. The crew needs to know what song he’ll be playing and where he’ll be on stage when they set off the explosions for Live And Let Die or any fireworks during the final encore. It’s the same with other large arena acts.

To continue this thought, it’s like a speaker with a specific power point display or a comedian with a killer closing bit. They HAVE to do it for their program to be successful and what corporate clients pay big bucks for. BUT it can be tweaked to make the audience feel this particular program is special for them.


If McCartney is playing The Staples Center in Los Angeles you can bet he’ll shout something close to, “Hello Los Angeles – we’re rockin’ tonight!

The next week he might be at Madison Square Garden in New York City. Would he welcome Los Angeles again that night? No – he would personalize it for his audience.

Hello New York City – we’re rockin’ tonight!

Get it? That’s a very simple example, but demonstrates how personalizing your material works.


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Another example:

I’ve booked a lot of comedians from New York and Los Angeles to do shows near Cleveland. Unless they’re from the area or have spent a lot of time there, they don’t know a heck of a lot about Cleveland. But the experienced ones will usually look for ways to relate to their audience. A popular question the comedians ask…

What’s a suburb of Cleveland that the locals makes fun of?

No offense to any residents, but I tell them Parma (don’t ask if you don’t know). Then during their show, the comic will reference Parma and the crowd will feel he really KNOWS them!

But you know what? They know nothing else about Parma except the name. Next week when they’re in another location, they’ll ask someone else the same question and substitute that area suburb into the same joke.

It’s called personalizing your performance for that particular audience. And it works – BIG time!! Audiences, talent bookers and event planners LOVE it!

survey saysHere’s what I do for corporate bookings…

Enclosed with the contract sent to the client or event planner (snail mail or as email attachments) is a one or two-page questionnaire. The best way to learn about an event and audience is to ask. Based on the answers, I’ll ask the comic or speaker to work some of the shared info into their presentation.

Some of the questions I’ll ask…

  • Is there a theme for the event? If so – what is the theme?
  • Is there anything you’d like me to know about your city or event location?
  • Who are some key people in the company?
  • Will there be anyone in the audience you would like me to focus on as an audience participation volunteer or for special recognition?
  • What are products and/or services of the company?
  • If there a friendly-rival company I can mention – or not mention? Can I use (politically correct) humor at the expense of this rival company?
  • What are some favorite local hang-outs for employees?

Of course the list can go on and on, depending on how deep you want to get into personalizing your program.

Now, you might remember that in addition to personalizing, I also used the term customizing at the beginning of this article. This is an extra added attraction many speakers and comedians offer – usually for an additional fee.

In other words, they can ask for more money when they do more work.

Customizing involves finding out EXACTLY what the client wants you to talk about AND creating a comedy act or speaker presentation based on that specific information. Again, the final program is usually based on the type of performance that got the comic or speaker hired in the first place.


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If you talk about communications, no client is going to hire you to customize a program on accounting. Same with comedy. If you’re Carrot Top, they’re not going to tell you to leave your props home.

When it comes to Paul McCartney, stadium audiences will pay big bucks to see him. But he’d better play more than a couple Beatles and Wings songs or a majority will leave disappointed (and feel ripped-off).

But customizing does involve more work in learning more about the client, company and audience, and then actually creating material and using it during your performance. In my experience, customizing has involved interviewing (phone and/or email) the event planner, the client and other key people from the company. On the lesser hand, to only personalize an existing program I’ve never done more than ask for them to return the completed questionnaire with the contract.

Other thoughts? We’d love to hear what you do…

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!


Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newslettervisit

Copyright 2016 – North Shore Publishing.


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