Posts Tagged ‘Promotion’

Editing your promotional video

October 21, 2018

Hi Dave – You talked last time about the length of promo videos, but what is considered acceptable when editing? I filmed a set last week that’s pretty good, but there are a couple spots where I didn’t get the audience reaction I had hoped for. I also messed up a joke and really don’t want it on the video. Is honesty the best policy and should I send the whole set unedited? Thanks – D.

You’re gonna look great!

Hey D. – Honesty is always the best policy, but sometimes being too honest is too much. If you normally have great sets, then you honestly want that represented on your video. But if great sets are few and far between, then sending out an edited video making you look like the next coming of Dave Chappelle is not going to help you in the long run.

In fact, if a talent booker hires you or gives you a showcase off a great video and it’s obvious during your performance you can’t back it up, chances are you’re not going to get a second chance.

Ideally, you want to present an unedited video.

That’s seamless gold– but sometimes seemingly impossible. There’s always going to be something going on in a club that you can’t control like people arriving late, talking in the back, ordering drinks, spilling drinks – whatever. There might also be tech problems with the club’s sound system – or even a joke that always kills, but for some reason doesn’t work the night you’re filming.

It happens.

It happens

So when it happens – something in your set that’s not truly representative of what you do on stage – then yeah, edit it out. It’s not uncommon. And even though talent bookers might spot the edit the best videos don’t make it so obvious.

Good edits make it look seamless. (Sorry, I feel your pain and will stop with the seamless wordplay).

I also feel if you want to be paid like a profession you have to represent yourself as a professional. What I mean by this is it’s easy today to film sets using high-tech phones and tablets, but you must also be aware of the “room sound” that will invariably happen if your best friend is filming you while sitting at a table in a club surrounded by noisemakers. You know what I mean – people at tables next to him laughing (or talking) too loudly, knocking over drink glasses or ordering food. Those sounds will also be heard on your video.

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Fall 2018 Comedy Workshop at The Cleveland Improv

Starts Saturday, November 10th 

Perform at The Improv – Wednesday, December 5 at 7:30pm

Workshop Marquee 150

Meets 3 Saturdays from noon to 4 pm

(skips Thanksgiving Weekend)

Space is limited

For details, reviews, videos, photos and to register visit…

TheComedyBook.com

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And it doesn’t sound too professional. So make an effort to have both a good visual and audio recording of your set, even if it means hiring someone with a tripod (to steady the picture) and a microphone that picks up what you are saying over the room’s ambiance.

Since I have a kid that can film, edit and post a music video online in less time than it takes me to write these ramblings, I know what the term old school means. I’ve also worked with aspiring comedians on this side of the age scale who claim emailing is about as high tech as they get.

But when it comes to putting together promotional material (primarily your video) that will get you work…

Smile for the camera

There are video editing apps and programs for computers and tablets, and most of them are not even that expensive. In the long run, it would be worth the learning time and investment to do your own editing because your video should always be current and representative of your act or presentation. It doesn’t do you any good sending out a year(s)-old video you’ve paid a professional editor big bucks to fix if you’re not even doing that material any more.

You should also be a better comic or speaker than you were a year ago and need to show that.

I won’t get into specifics on editing, though I am pretty good at it (if I do say so myself). But here’s a good rule to follow:

Don’t make a LOT of edits and don’t make your video look like it has a LOT of edits.

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Make sense?

It’s okay to cut out a few flaws here and there, but if it’s a jumpy looking set because one moment you’re standing on one side of the stage and the next you’re on the other side – or if you’re wearing different clothes for each joke (a telltale sign it wasn’t all taped at the same show) then no booker will take you seriously. Instead of thinking you’re a great comic or speaker, they’ll be wondering what you’re trying to hide with so many edits. They might also think you did a half hour set just to get five minutes of presentable material and would not be willing to hire (pay for) the remaining twenty five minutes that they’ll assume didn’t work.

So it’s okay to make edits – we all do – when truly necessary. In other words, when the parts cut out are honestly not representative of your typical performance. But too many obvious edits will look too suspicious to bookers. The key to remember is when someone is hiring you to perform they want to know what they’re paying for. Your goal as a comedian or humorous speaker is to show them.

Honestly.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

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Booking Christmas and Holiday Parties

August 27, 2018

Hey Dave – What’s the deal with doing Christmas parties? I know some comics who booked a few last year and made good money. – T.R.

Let’s party!

Hey T.R. – Christmas / holiday parties are big business in the comedy biz. Corporate and humorous speakers (sometimes one in the same) can also score big during the festive season, but I don’t consider their bookings as seasonal as comedians in this market.

Why?

Because comedians are considered entertainment and holiday parties usually want entertainment. Speakers with a message – whether informative, entertaining or both – can often find gigs at meetings and conferences year-round. For instance, not too long ago I did a training seminar at a conference. With keynotes and seminars being delivered during breakfast, lunch and dinner meetings, and various workshops running concurrently over two days at this huge resort, there had to be at least 50 speakers involved.

I didn’t see any comedians.

So with that personal observation in mind, we’ll focus this FAQ and Answer on comedians and entertainers looking to book holiday parties. But I’m also pretty sure humorous speakers will be interested in some of this stuff.

The time to get in on this action is now.

Party time!

We’re hitting the end of summer and a lot of these holiday bashes are already in the planning stages. In fact, I’ve already gotten my first call for this holiday season, so the clock is ticking.

Most of these holiday parties are planned way in advance because the bosses (employers) have to rent party rooms or restaurants in advance for this once a year company-paid blow-out. They also know somewhere in the back of their minds the approximate date when they have to cough up holiday bonus checks for their employees, so that also goes into factoring when these parties will occur.

Once the party date has been confirmed, it’s circled on every employee’s calendar and they’re expecting the boss to show them a good time. Of course the smart employees won’t have too much of a good time, but for those who cut loose a little too much…

As the great Phyllis Diller once said:

I hate Christmas parties. You always have to wake up the next day and start looking for a new job.”

Booking holiday parties is similar to working in the corporate market. You may imagine employees overindulging in the eggnog and walking around wearing Santa hats with mistletoe pinned to the white fluffy ball at the top. But the boss is still in charge of the toy factory. With lawsuits about sexual harassment, discrimination, mental anguish, and whatever other reasons and insults that could cause the company to continue paying a future former employee for not working there anymore (and the lawyer fees) the boss is not going take any chances.

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Fall 2018 Comedy Workshop at The Chicago Improv

Saturdays – September 29, October 6 & 13 (noon to 4 pm)

Showcase at The Improv – Wednesday, October 17 at 7:30pm

Workshop Marquee 150

Space limited to 11 people

For details and to register visit…

TheComedyBook.com

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What I’m trying to say is that except for rare exceptions, company holiday parties have turned into family style events.

There may or may not be kids involved, but there’s usually an office prude or uptight spouse keeping an eye on everything. And the best way to avoid hassles is to stay politically correct. If you want to be offended by a comedian, go to a comedy club that bills the show, “For mature audiences only.”

If you want holiday laughs where no one has to wake up the next day and look for another job, hire a comedian that works clean.

Too much party!

Speaking of clean, a lot of the comedians who are cleaning-up dollar-wise with holiday parties start their booking efforts in late summer and early fall. Seriously. I can go into my files as a booking agent and see contract signing dates in August and September for Christmas parties. The performances were signed, sealed and deposits were paid while I was still trying to get my kids to put on sun block before they’d go outside.

The process of promoting yourself for these shows is the same as I’ve written about for the corporate market. Only now you want to aim it for the Christmas / Holiday season. Put it right on your emails and postcards, and mention it if you’re calling businesses:

You are available for office holiday parties – and work clean.

Your promotions can start now. Do a mailing to your regular contact list (you should have one if you’ve been reading these articles) and follow up with phone calls. If you don’t have the proper contact person, ask who is in charge of the company party. That person is probably looking just as hard for entertainment as you are for gigs.

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With the right promotion and networking skills (again – business techniques you should already have if you’re been reading these articles) you can make their life easier by hiring you as the entertainment. This will give them more time to choose the table ornaments and who should not be seated next to each other to avoid company infighting.

It’s all about finding leads, networking and promoting.

I know comedians and speakers who have promo photos taken wearing Santa suits or with other holiday themes. Their websites and online networking are advertising their skills at entertaining for holiday parties.

In the entertainment biz, the holiday season has already started.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

When should you start promoting your career?

July 30, 2018

Hey Dave – Last week I was in a comedy festival. It was a 13 hour drive, but it was a good chance for networking. I was talking with another act who said she’s too impatient about getting her comedy career going. I said that my problem is that I’m too patient. After finishing second at another comedy club’s contest and being accepted at the festival, I should be contacting clubs and bookers all over the area instead of waiting until I actually win a contest. Do you agree? – J.G.

Can you hear me now?

Hey J.G. – First of all, if I drive 13 hours for anything, I’m going to make sure somebody knows about it. That’s not exactly a Sunday afternoon drive for me (which is why every seasoned road comic is calling me a wimp right now), so I’d like a little recognition for the achievement. If my kids happened to be in the backseat, I’d expect an award.

How different people react to my successful lengthy trip depends on how they view such an effort. If I told a student driver about my journey, he may look at me as The Man. If I walked into a truck stop and made my announcement, I’d probably get more laughs than doing a clean act at a biker bar open mic.

Being accepted to perform at a respected comedy festival and finishing second in a club’s contest are worthy additions to the resume. Each step in your career is a great opportunity for promotion and it’s important to take advantage of it, which is an important subject we’re driving up to next.

Not quite ready.

But before we head down that road, the question of patience should be answered by common sense. You have to be honest with yourself to know when you’re ready for the next level of your career and not push yourself too fast into a position where you don’t have the experience or material to back it up. In other words, if you’re relatively new to comedy and just breaking into the MC role, it’s wise not to promote yourself to the top clubs as a headliner until you’re ready.

What you don’t want to do is sit back and wait for any word-of-mouth to find its way to the bookers. James Bond has a reputation that precedes him, but when finding work in the entertainment business you need to promote yourself. If you have the credits, chances are better the bookers will find out about it if YOU tell them.

You have to be honest with yourself as a comedian, (or humorous speaker).There are various steps to consider before you actively promote yourself for paying gigs…

Are you ready for paid gigs?

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Comedy Workshop at The Cleveland Improv

Starting Saturday – August 11, 2018 – is SOLD OUT!

Includes evening performance on Wednesday, September 5th

Workshop Marquee 150

For information about upcoming workshops visit…

TheComedyBook.com

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You absolutely must have experience and a comedy set or speaker program that has worked successfully during live performances. These can be open mics, benefit shows – whatever. Let’s put it this way. If someone is paying you to do 20 minutes – you’d better have a good 20 minutes or they’ll find someone else who does for the next booking.

Also understand where you fit into the business. 

Are you an opening act, feature or a headliner? New acts will always be considered openers until they prove themselves worthy of a better position in the show. Think about it. Even Jay Leno was an opener when he started out and worked his way up. He wasn’t given The Tonight Show after a few successful open mic performances.

But let’s say you know that already. You’ve worked hard at writing and performing and you honestly know you’re ready. That’s when it’s time to get the word out to talent bookers, event planners and anyone else who might hire you.

That’s when you need to start promoting – and it can be a full time job.

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Whenever you have an achievement (accepted to a comedy festival, runner up in a contest, a paid booking in another venue, etc.) make sure the bookers for the clubs where you want to work or the event planners for associations you want to work for KNOW about it. Send them your news via an email, a postcard, add it to your website and resume, and post it on the social networks you use for business (not the ones you use for family photos, your cats or wild escapades).

You may not get hired right away, but it could add to your name recognition in the future.

Only took 7 calls!

That’s the idea behind promoting – networking and marketing.

Businesses use branding and logos to keep their products in front of potential buyers and entertainers do the same with successful performances, personal contacts, online postings, emails and postcards.

As good salesmen say, you need to run a product (you as a comedian or speaker) past a client (booker) on the average of SEVEN times before they buy. So when is a good time to start building credits and promoting your comedy career? If you truly believe you’re ready – I’d say right now.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

Writing an email (cover letter) that talent bookers will read

June 17, 2018

Dave – What’s up. I have a quick question. You’ve helped me in the past with the structure of my Bio and Resume by looking in your book, How To Be A Working Comic. My question now is, I’m trying to come up with a structured letter or email to send to bookers or comedy clubs to get booked. Something where I would also have a link to a page with me performing so they wouldn’t have to stop and pop in a DVD – unless they wanted one. Would your book have something like that or could you point me in the right direction? I would really appreciate it… man! – K.B. PS – We all love your emails and words of wisdom! So keep’em coming!

Hey K.B.

First of all I’ll start with the “last of all” in your message. Thanks. I just want to help you guys get on stage.

Hello it’s me? I can do better…

What you’re talking about is a cover letter. It’s an introduction to you and a request to check out your video and performance credits for work. Just about everyone uses email instead of mailing a “letter,” but we both know we’re talking about the same thing.

Writing the cover letter (like the bio) can be almost as creative as your comedy material. Not everyone will agree with me on that, but I used to get a lot of cover letters with promo packages when I was booking A&E’s An Evening At The Improv and believe me, with so much competition to be noticed, the creative ones would catch my attention.

If I had to read something, it might as well be informative AND fun.

You’re a comedian, so I would expect you to be a funny person. I would also expect to be entertained – at least a little bit. Just don’t make your cover letter an entire comedy monologue. The only exception would be if it is really, REALLY funny. Otherwise, save your best bits for your promo video and on stage showcase.

Does this ever end?

You don’t want to make your cover letter too long and wordy. You should be able to introduce yourself (that’s what it’s for) and say everything you want the reader to do (the purpose behind a cover letter) in just two or three short paragraphs.

If you have another comedian or booker as a reference, mention it somewhere toward the beginning. Then tell the booker you’ve heard nothing but GREAT things about his club and you would abandon your entire family and all worldly possessions to perform there.

Okay, maybe not in those desperate words – mainly because you don’t want to come off as too desperate.

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Comedy Workshop at The Cleveland Improv

June 2018 is SOLD OUT!

Showcase performance is Wednesday, June 20th!

Workshop Marquee 150

Workshops meet for 3 Saturday afternoons from noon to 4 pm

Includes an evening performance at The Improv

Summer / Fall 2018 Dates for Cleveland & Chicago TBA

For information, reviews and photos visit…

TheComedyBook.com

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But it never hurts to send out a bit of good will and a compliment or two (great crowds, best comics, beautiful club, professional staff – pick one). Use your common sense on how you might kiss-up to the boss without sounding like a kiss-up. The showbiz term for it is schmoozing.

Mention a couple of your most impressive credits. Did you win a contest? Have you played another major club? Headline a benefit show? Perform at colleges? Again, just a few – don’t go overboard.

If you don’t have a direct reference or connection with the booker to use at the beginning, you might still have a good recommendation. Comedians and speakers that perform for local organizations, benefits and/or colleges – wherever (and yeah, sometimes for free) should always ask for a letter (email) of recommendation. If you don’t – you should. Then take a line or two from one or two of those and put it in the body of your letter:

“Jenny Comic was very funny and helped to make our fundraiser a success.” – (credit quote to person and organization).

Then come right out and ask the booker to watch your promo video. Say it – don’t hint at it. ”Attached is a link to my video – or included is a DVD… please watch it… I’m sure you’ll enjoy it… I want to play your club…”  (As always, use your own words).

If you’re doing this by email include a working link to your website that contains your video or a link for your video. If you’re sending a snail mail letter, highlight your website link in the body of your letter AND include a promo package with a DVD. As I’ve mentioned earlier and in past FAQs, just about everything today is done online and that’s the main reason How To Be A Working Comic was updated to include online promoting. But what is now found on websites is the same material outlined in earlier editions of the book and what you would find in an effective “hard-copy” promotional package.

Now back to the cover letter… uh, email…

I’ll give you a call

At the end of your message thank the booker for his or her time and (here’s the secret) instead of saying something along the lines of “I hope to hear from you soon,” TELL him or her you’ll contact them within a certain time frame. Usually two weeks is good.  This follow-up can be done by email, but I suggest a phone call. There’s always a chance they will call you, but I wouldn’t hold my breath unless you have a solid gold reference from a major comedian or have already worked for a big-time talent booker.

The idea is to keep the door open for you to contact the booker again. AND you’ve mentioned this in advance.

Now, this is where today’s article could turn into a book chapter about “playing the game” when contacting talent bookers and building professional relationships. I’ve talked about that in past newsletters and will probably repeat myself in future ones. The focus behind today’s FAQ And Answer is to map out your cover letter.

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Remember, you work in the entertainment “business” and should treat it that way – as a “business.

Creativity can be a major plus in promotions, but you also need to be professional about it. Keep your email (cover letter) concise and to the point. Talent bookers receive a lot of submissions and don’t have time to read through pages and pages of sample comedy routines, “how you’re going to change the face of comedy,” or “how you’ve been funny since birth.”

Tell them what you’ve done, throw in a recommendation (if you have one or two) and that you would like to work for them. Then make it easy to find and watch your promo video. That sounds like a “working” cover letter to me.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

Is local television worth promoting?

June 4, 2018

Hi Dave – I recently passed the audition at a local comedy club. The booker said he probably wouldn’t have anything for me for the first year or two other than a last minute fall-out. I don’t mind because we all come in “at the very bottom of the list.” Then I got a letter from a local television station to help out on camera during an auction. They always ask if I’m doing any shows locally, so I’ve learned to contact another local club to see about getting an MC week or a one night feature spot. That way I get the word out on TV and everybody wins.

This time I emailed the new booker to see if he has anything available right after the TV appearance. I wondered later if something like this (local television) even matters to a booker, or if they may look at it and say, “That’s not really TV… why are you bothering me?” You’ve been on the other side of this equation – what do you think? – DG

Hey DG – First of all congrats on passing the audition. And second – another congrats on sending in longest question (so far) for FAQs And Answers. You warned me at the beginning of your email you’ll “try to be brief, but that’s never been my strong suit.” You were right… ha!!!

So after editing down your ten pages to the few paragraphs above (okay – I’ll stop with the jokes since it was only five pages) you’ve asked a very good question. You also have the correct game plan.

Make the most of every opportunity.

Is it you?

I think it’s a great you sent the new booker an email with the local TV info. It may work – you never know unless you try. But even if it doesn’t result in an immediate MC week or guest spot, it keeps your name in front of him for a good reason:

It shows you’re out there doing something.

Everybody should know marketing, networking and promoting are important if you want to work in this biz. You don’t want to be a pain in the you-know-what by sending emails to a booker every day or constantly calling. But you also can’t afford to be invisible to the point that they don’t even know who you are. It’s best if you fall somewhere in the middle.

For instance, when you’re on the roster of performers it’s pretty common for the booker to ask you send in your avails at least once a month. Avails are the dates you’re available for work. This is how you stay in touch with someone you’re already working with – without being a pain or the risk of being forgotten (invisible).

Excuse for a postcard

If you’re not on the roster and want to be, an email every few weeks or once a month as a reminder to watch your promo video or schedule a live showcase is not too much or too little. And for anyone that thinks postcards are old school – I still get them from comics and speakers looking for gigs. Sometimes it’s good to mix it up a little during the staying in touch game.

A lot of these messages are just simply, “Hello, how are you? I’m just staying in touch. Keep me in mind for work, etc…

That’s fine – again, you don’t want to be invisible. BUT when you share news about something you’re doing career-wise, it carries a little more weight than just asking about a booker’s health.

If you pass the audition at a great comedy club you want other bookers to know you’re working. Same thing if you win a contest, schedule a big corporate or college show, perform at a benefit – or appear on local television. These are achievements and a good excuse to stay in touch.

You’re marketing, networking and promoting that you’re doing something besides sitting home sending emails and writing postcards.

—————————————————————————-

Comedy Workshop at The Cleveland Improv

June 2018 is SOLD OUT!

Showcase performance is Wednesday, June 20th!

Workshop Marquee 150

Workshops meet for 3 Saturday afternoons from noon to 4 pm

Includes an evening performance at The Improv

Summer / Fall 2018 Dates for Cleveland & Chicago TBA

For information, reviews and photos visit…

TheComedyBook.com

*

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And yes the business puts emphasis on TV because it’s exposure to a potential audience (paying customers). The bigger the show – the bigger the exposure. This is free advertising for wherever you’re playing next. If a comic does a great set on a nationally broadcast late night television show and the host announces where that comic is performing over the next week or two, it’s worth more than any amount of local newspaper ads the club might be paying for promotion.

Television builds an audience

Local television can’t be considered too trivial if it’s broadcast in the same market as the club. Whenever headliners appear at major clubs, part of their job is to promote their shows in that market. Usually it’s written in the contract.

They’re up at 6 am and driven to most of the local morning drive-time radio shows. After that they’re driven to the television studios to appear on local morning and early afternoon talk shows. When they’re finished getting the word out to more potential audience members the comic can catch a nap, have something to eat – and then hit the stage. Hopefully with all the PR work they’ve sold some tickets while they were sleeping and eating.

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If a comic that is MC’ing, featuring or doing a guest set has a chance to drum up some business by appearing on a local TV show, it’s another free advertising opportunity for the club. Whether they take advantage of this is totally up to the booker – and also if he truly feels you’re ready to play the club. Since you’ve already passed the audition and on the club comedian roster, he obviously feels you’re ready. A local TV spot with an opportunity to plug the show is as good an excuse as any to stay in touch. It’ll pull more weight than a simple, “Hello, how are you?” in an email or on a postcard.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

*

Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.

Will lack of references hurt?

April 8, 2018

Hi Dave – I just took a look at the registration for an upcoming comedy festival. The form asks for any references. Does it hurt that I don’t have any? Can I put your name down to verify that I’ve at least completed a comedy workshop? Thanks for your thoughts. – L.P.

Here are my references!

Hey L.P. – References can be another word for networking – which is a key buzz word in almost every industry today. If you know the right people who can give you a good referral, it’s almost like having a free pass to be “seen.” But if you haven’t yet built up a list of right people, don’t let it stop you. You still need to put yourself out there (network) and make good contacts (references) along the way.

I subscribe to a lot of email newsletters and check out blogs on a variety of topics. Some are about the entertainment industry and business in general. Others are about training or help in researching different projects like publishing or making presentations. Google Alerts are great for that and for (hint, hint) writing comedy material.

My point is that I use this information to keep up with what’s happening with stuff I’m interested in and the world in general. And the one thing that’s hammered into my head every day is that a lot of people are looking for work. Not just comedians, but people looking for real jobs. And yes, being a working comedian or humorous speaker is a real job. But I’m talking about the real jobs (think 9-5) that real comedians try to avoid like hecklers and hack jokes.

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Comedy Workshop at The Chicago Improv

Begins Saturday – May 5, 2018

Includes performance on Wednesday, May 23rd

Workshop Marquee 150

Meets for 3 Saturday afternoons from noon to 4 pm

Space limited to no more than 10 people

For information, reviews, photos and to register visit…

TheComedyBook.com

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Everybody’s filling out registrations (job applications) and one of the sections will always ask for references.

One of the newsletters I subscribe to covered this topic last week. The question was from someone looking for a real job (9-5), but the advice also makes sense for comedians like you that might be registering for comedy festivals or looking to contact talent bookers, (avoiding a real job).

So I’ll pass it along here.

Here’s everyone and more!

You never mentioned making-up references, so I’ll commend your honesty and assume it never crossed your mind. That’s good. If you start putting down references you don’t have, sooner or later it will come back to haunt you. The comedy biz is actually a smaller world than you might think and there’s a good chance of having a lesser degree of separation between you and Jimmy Fallon than the more famous Six Degrees of Separation between you and actor Kevin Bacon.

If you don’t know the game I’m referring to, Google it.

If you start dropping names in a small world, sooner or later that “name” is going to find out and deny any knowledge of your existence. You might also run into a booker who is good friends with the “name” and can back you into a tight corner.

Either way, your reputation will take a hit as word spreads through the (smaller than you might think) comedy world.

Also never claim experience you don’t have.

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Your sister’s best friend might be a good friend with someone working at The Tonight Show who mentioned you once to Jimmy Fallon. Drop his name on your reference list and bookers will expect a set that Fallon would be proud to endorse. But if you’re barely out of the open-mic scene… Well, word will get out and when it comes to talent bookers with long memories, all you’ve achieved is locking in your career at the open-mic level until you get a real job of the 9-5 variety.

The best advice is “honesty is the best policy.”

A REALLY old saying!

There’s a reason why that’s an old saying – because it’s true. If you’re new in the comedy business, a good talent booker will see that watching your set. Experience is obvious. BUT there’s nothing to be ashamed of – everyone has to start somewhere. If you have potential, a good talent booker will recognize that also. You may not be ready for prime time, but you could make a good impression and be remembered in the future.

And as you grow as a comedian, that too will be evident and respected.

So to repeat myself, if you don’t have references now, don’t let it stop you. Fill out the registration and put down whatever you have – even if it’s just open-mics, benefit shows or even a comedy workshop. The talent booker might recognize potential from your video (which all festivals and bookers will require if you’re not available for a live showcase) and give you a shot. Believe it or not, a good talent booker enjoys discovering a “new face.”

If it doesn’t happen for you now, you might be remembered the next time you apply. If you show growth and experience in both writing and performing, that will definitely help the recognition factor. And by that time you might also have a few references from the right people, which can only be earned by putting yourself out there, doing great sets and networking.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Cleveland and Chicago Improv Comedy Clubs, The Omaha Funny Bone; private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2018 – North Shore Publishing.