Hi Dave – Which way do you lean when it comes to publishing a book? Should I get a NYC agent to find a publisher, or self-publish? My blog is essentially a manuscript in progress, which has already been reviewed and rejected by several agents, (via agentquery.com). One actually snail-mailed me an upbeat, albeit, mixed personalized response saying it’s great material but not his style – yet worth publishing. As George Carlin once said: “A definite no yeah.” Thanks for your time! – C.B.
Hey C.B. – Where do I lean when it comes to publishing a book? If you had asked me that question when my first book came out (NYC publisher) you would’ve gotten an ear full of advice NOT to self-publish. But today I’m not leaning one way or the other. I’ve done both and that puts me right in the middle.
- There are advantages and disadvantages, but there’s no reason why you can’t do both.
This is a topic that comes up lot with both speakers and comedians. These are creative people and one common talent needed to be successful in either or both careers is writing. And one thing I’ll say right now is that I’m sure a lot of us believe in the old saying:
- Everyone feels they have at least one book in him / her.
It’s one thing to get it written and another getting it published and read (make money from it). The entire process is… well, a book in itself. So right now I’ll just direct my answer to your question:
A NYC agent or self-publish?
First of all let’s clarify. A NYC agent doesn’t guarantee anything. You could have a literary agent in Los Angeles, London, Tokyo or anywhere else. It really doesn’t matter because almost everything they do today is online – just like this newsletter. There are also book fairs that agents attend where scheduled personal schmoozing with publishers from around the world takes place so location is not important.
Comedy Workshop at The Improv
Chicago & Cleveland Dates TBA
Includes an evening performance at The Improv
For details, reviews, photos and advance registration visit…
And if anyone thinks I’m wrong about that, here’s something to ponder…
My literary agent is based in Atlanta and she scored two book deals for me with NYC publishers. Before that, I lived in Manhattan for 13 years and ran the most famous comedy club in the universe. I had contacts in television, films and nightclubs – but not publishing. As an unpublished wannabe author I would’ve never gotten past the gatekeepers (receptionists) in either publishing house.
But my agent, who is hundreds of miles away, put together the submissions; made the calls (schmoozed) to publishers she’s connected with in the biz (networking), and got the NYC deals.
But to start this process as a first-time author you need to have the product, which is a written book. If you already have a track record or reputation as a published writer or celebrity, an agent could work with you off an idea or outline.
Put it this way. If Kim Kardashian picked up a phone and called her agent with a lame book idea, she’d have a publishing deal.
You or me?
We’d better be prepared to submit a completed manuscript if requested. After that, how successful a literary agent is does not matter where he or she is located or whether you truly deserve a book deal or not. It depends mostly on his or her contacts – the ability they have to get your creative work into the right hands.
It’s who they know.
In my view, having a literary agent score you a deal with a real publishing company is a lot more desirable than self-publishing. It’s not easy and some will say it’s pretty much impossible anymore for an unknown. But it can happen (I’m proof). And it’s great for the ego knowing real professionals running real publishing companies believe in your work enough to invest real time and money.
There is also still a stigma about self-publishing. Sorry if I bruised a few egos with that statement, but it’s true. Ask an author, “Who published your book?” They’ll sound a lot more confident and legit when they name a known publishing house rather than answering, “I did…”
But now to deviate from the topic for the speakers and comedians these articles are written for…
Who cares about who your publisher is when having a book can increase your income?
To make a living from being a comedian or speaker you have to start thinking like comedians and speakers who know how to make money. They sell books, DVDs, CDs, T-shirts and anything else that’s not nailed down in their dressing room after their shows.
It’s called BOR (Back of the Room) sales and there’s a lot of money to be made from it. And for the self-publisher THAT’s how you make it really worthwhile.
Having a real publisher release and distribute your book is prestigious and very cool. Plus they’ll pay you – up front. A good publisher will forward the author a $$ advance to finish the book. This comes out of future royalties, but it’s money in your pocket NOW.
Self-publishing will set you back $$’s to see your book in print. I’ve seen the costs actually go down the past few years and I’m a big fan of CreateSpace on Amazon.com. But you’ll still need to make an investment to have printed books available for BOR sales.
It’s like stocking a retail store. You buy the merchandise from a distributor and sell it.
And yeah, I’m quite aware of the low cost eBook market. All my books are also available in that format. But you can’t sell autographed eBooks in the BOR following speaking or comedy gigs. You can only hope your audience will still be excited enough about your book to go online later and buy it at a fraction of the price they would pay for a printed book.
If you’re already a working speaker or comedian, BOR products usually sell after a good performance. The audience either wants more information or a souvenir. A book about your topic – with your signature – gives them both.
Receive 20% off at Amazon.com for How To Be A Working Comic
So here’s today’s answer:
Yes – of course you want someone else to publish your book and working with a NYC agent can help big-time. But that process can take years and no guarantee it’s going to happen. In fact, it relates well with another old showbiz saying – most aspiring authors are going to hear “no” more than “yes.”
Can your ego stand it?
Self-publishing is immediate. It’s possible to open a box of books in the morning, have an afternoon speaking or comedy gig in the evening – and spend your night counting $$’s from BOR sales. So even if you’re holding out for a real publishing deal, you should still explore self-publishing options.
But you have to consider the $$ investment to self-publish.
If you think you’ll shop around for a way too cheap it’s too good to be true printing company, remember one thing. You get what you pay for in the publishing biz. Show up with a cheap looking book and your loving audience (potential buyers) will smile, shake your hand, tell you how great you are – and move on to the next speaker or comedian to buy their souvenir.
Either way – published or self-published – if you have a book in you, you need to get it out. I’ll recommend going for a literary agent regardless of where they’re located to find a publisher who normally wouldn’t consider a book submission unless it came from an agent.
How do you do that?
The same way you find event planners and talent bookers. Go online and look around. Start by doing a Google search for Literary Agents – that will keep you busy for a while. Once you find them, research their guidelines for book submissions. The correct how-to info is always on the agency website.
But at the same time – and this is only if you’re already a working speaker or comedian – consider making an investment in printing costs and start making $$’s with BOR sales.
Key phrase from above statement: already a working speaker or comedian.
If you’re not getting out in front of an audience to promote your book, you’ll be competing with thousands of other unknown authors to get sales.
Yeah, I know there are success stories from authors only promoting online. But I also know horror stories of self-published authors with stacks of books sitting in their basements because no one ever knew about them and no book stores would order or sell them without a legit publisher and distributor.
Personal appearances can result in BOR sales.
That’s why every movie star on the planet hits the television talk show circuit when their new movie is coming out. It’s called promotions and marketing. If you put in the work to write a book and get published or self-published, you need to make potential customers know about it. And in the creative businesses of speaking and comedy, your best customers are your audiences after a great show.
Have a comment? Please use the form below.
Thanks for reading and as always – keep laughing!
Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up Comedy, Comedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.
For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubs, private coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com
Copyright 2017 – North Shore Publishing.