Posts Tagged ‘talent bookers’

Business card – got one?

March 12, 2017

Hi Dave – I’ve decided to order business cards. I was wondering exactly what information to include. I was thinking phone number, email, and website. I was wondering if there was anything else or if there was a reason not to include my address. – K.S.

Hey K.S. – Great decision. I’m always surprised at how many comedians or humorous speakers don’t have business cards. Maybe it seems like a relic from the past – like sending a videotape instead of a link to an online video – but it’s still an important promotional tool.

CoyoteHow is anyone going to know you’re out there and available for gigs if you don’t promote yourself? Unless you’re a known comedian, have a Comedy Central special or a big-time agent pushing for you, you need to be prepared to take care of business.

Of course the FIRST business step is to be such a great comic or speaker that people will want to see you. That comes through writing, performing, rinse and repeat. But once you’re ready to move forward in your career, promotion becomes a big part of the business plan. You need to be prepared to take advantage of opportunities that could lead to showcases or even paying gigs. Promotion can help get your foot in the door. Talent, hard work and dedication is what gets you hired.

Like I said in my book Comedy FAQs And Answers: They may call it amateur night, but nobody’s looking to hire an amateur.

Memorize that – because it’s true.

I’m not going to get into all the different methods and ways to promote yourself or even talk about showcases since that’s not what your question is about. Let’s talk business cards.

I write a lot about networking and being part of your area’s comedy scene. If you’re out there, you never know who you’re going to meet that could actually help your career. But are you always prepared to take advantage of it?

dave cardWhen I was at The Improv, comedians would talk with us about how to audition, or the best way to send in a promotional video. Then instead of leaving a business card, more than a few would say, “Let me give you my email address,” (or you can substitute “phone number” or “website” or “Facebook page“). They would expect one of the managers to write it down, or would ask for a bar napkin or scrap of paper to scribble out the info.

Were they nuts or what?? There’s no way we’d take someone like that seriously. Sorry but in the back of my head I was thinking, “Amateur…

Or worse yet, the comic would just give his name and say, “I’ll send you a link for my website” or “Keep me in mind when the club does a showcase.”

Sorry, but I suck at remembering names. In fact, right now I have this woman bugging me while I’m trying to write this. Oh man… what’s her name? I should remember since I’m married to her…

Get the idea?

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Starts Saturday – March 25, 2017

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Meets 3 Saturdays from noon – 4 pm

Evening performance at The Improv – Wednesday, April 12

Chicago Spring 2017 Dates TBA – Stay Tuned!

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When someone like a talent booker, event planner or club manager deals with a LOT of comedians or speakers, give them the BEST and EASIEST way to remember who you are and how to get in touch with you. Business cards are not a relic from the past or uncool to hand out. In fact, it’s an important part of doing business – if you’re serious about it.

Another example…

A young comedian dropped off a DVD for possible work at the club. Instead of an unreadable name and phone number scribbled in marker on the DVD, he had a professional looking business card in the plastic cover. That didn’t mean he would get hired or even score a showcase – talent and experience will determine that – but it certainly gave the image of being serious about his career.

Remember – nobody wants to hire an amateur.

So to finally answer your question, a business card should include your name, what you do (comedian and/or speaker, etc…), the best way(s) to contact you, and where potential clients can see your video and promo material:

  • Phone
  • Email
  • Website
  • If you have a blog, newsletter or podcast that pertains to your career and is interesting, include the link

A smart idea is to design your business card to stand out from the competition.

template cardA photo of yourself or a logo will work. But if you (or a friend) have experience doing this, the idea is to have a business card that’s SO unique and interesting and basically SO cool – the people you give it to will actually keep it, rather than eventually tossing it away or losing it in a drawer.

I know that’s tough to do – and I’m always trying to come up with new designs that fit my definition of SO cool. But it’s always a goal.

If nothing else, go on a website that offers inexpensive business cards (there are plenty, but for a suggestion try VistaPrint), design one or two with different looks and never leave home without at least a few. You can always change or update the cards later since they’ve become very inexpensive (and sometimes free).

If you’re serious about this business you have to take promoting and networking seriously.

When you make a new contact or stumble into an opportunity, a business card makes it clear who you are and how they can get in touch with you. There’s nothing amateur about that.

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Word of warning (based on your above question):

Never put your home address on your business card or any promotional material. You don’t know who will wind up with this stuff and the last thing you need is some wacko stalking you. And yes, I’ve known this to happen with both male and female performers (so don’t be a sexist and think you’re immune).

Amateurish or a relic of the past?

Not when a business card can make it easy to find you and hire you. It’s called being a professional.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Does anyone send out DVDs anymore?

January 30, 2017

Hey Dave – Does anyone really send out DVD’s anymore? Do bookers even look at them? I think online is the way to go. – C.L.

Hey C.L. – The answer to your question was obvious to me when I was (pretend) shopping for a new computer. I wasn’t actually going to buy anything, but I wanted to see firsthand the new features I’m missing out on.

DVD hammer

Unloading a DVD

The techno-wizard I was soaking for information was in the middle of his sales pitch for a popular brand miniature laptop when I asked a question that stopped him cold:

“Where do you load in the DVD?”

To describe his response, imagine you just walked onstage. You’ve delivered your opening line and the audience responds with a silent stare. THAT’s what this guy did to me. On stage you start to sweat because no one laughed. One-on-one in a computer store I just hoped this guy DIDN’T laugh.

Mr. Wizard showed me a flash drive and said it takes the place of a DVD. If that gets too full or you start collecting too many, all your videos can be stored in a cloud.

The obvious joke right now is to say my head was in a cloud after this piece of information. According to him, DVD’s are old school – similar to how my kids describe my musical tastes.

No doubt there are talent bookers and event planners that are techno-savvy, but I also happen to know a few who make me seem like a computer genius. One even looks at his DVD player as an evil device that made his trusted VCR obsolete (really old school). I’m serious – no joke.

So that brings us back to your question. Does anyone send out DVD’s anymore?

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Winter 2017 Comedy Workshop

At The Cleveland Improv is SOLD OUT!

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Wednesday, February 8th at 7:30 pm

For information and to register for future workshops visit…

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Not really – but sometimes…

From talking with comedians, bookers and personal experience, almost everything today is done online. You can really see a generation gap if someone requests a DVD (old school). It’s a lot easier to watch comedy sets online. I do it all the time – and you probably do also.

Of course nothing beats a live showcase. But if you can’t arrange that in person or through connections, a film of your set is the next best thing. And if you’re not online you’re not in the business.

I've got the time!

That was easy!

With comedy clubs, a great video can lead to a scheduled showcase or even a paid gig. And as I’m sure many of you know there are a lot of comedians hoping for one of those spots. With the amount of videos club bookers are asked to watch, it’s a good idea to make the process as easy as possible. And as you should also know, clicking an online link is a lot easier than loading and ejecting DVDs. It’s also faster which allows them to watch more comedian submissions.

When it comes to the corporate and college markets, I can’t remember the last time I had to make a DVD and send it to a client. Videos are now imbedded into websites or through links on YouTube or Vimeo. When an event planner or student activities booker is searching for entertainment they watch online videos. It’s immediate and they can also forward the link to any other decision makers. It really makes business practices from only few years ago seem like we were working in the Stone Age.

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But there will always be exceptions. I’ve heard of a few bookers who still require a hard copy promo package and DVD. I’m just mentioning that in case you run into any. If you have a good website it should be easy to burn a copy of your video onto a DVD, run off copies of your bio, resume and headshot, put it all in a two-pocket folder and send via snail mail.

Burning a DVD

A good argument for DVDs would come from comedians with television credits. Of course it’s impressive for bookers to see your set from an appearance on Comedy Central (or another network), but with copyrights and other legalities chances are they won’t let you post it online. The networks usually give comics a “personal copy” and they’re allowed to use it for “personal reasons.”

That would include burning it onto a DVD and sending to bookers for potential gigs. But don’t try selling it after your show unless you also want the credit of “bootlegger” on your resume.

So getting back to your question…

No – nobody sends out DVD’s anymore and…

YES – sometimes they do.

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Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newsletter visit www.TheComedyBook.com

Copyright 2017 – North Shore Publishing.

Getting started as a comedy talent booker

July 11, 2016

Hi Dave! Great article about talent agents. I am moving in the next few months to pursue a career as a comedy booker. I am entry level right now with nothing but passion and probably an unhealthy dose of optimism. I can’t seem to find any information anywhere about where or how to start out…or even how much money bookers make. What is your advice? Thanks for your time – SR

Hey SR – Thanks for the compliment and great question. As I replied to you earlier, being a comedy talent booker can be very rewarding. But since it’s “showbiz,” there will always be a few surprises around every corner.

Show BizFirst of all, how much you can make scheduling performers (comedians, musicians, speakers, variety acts – basically “talent”) depends on the venue and budget. For this FAQ and Answer I’m going to talk in general terms for live comedy shows because there’s already a wide range within just that career focus. If we were to add booking comedians for television (think HBO or Comedy Central Specials)… well, those are full time jobs. From my experience I never knew anyone that booked high profile national TV gigs and comedy clubs at the same time.

Of course I’m sure there are exceptions depending on where you’re located. I know there are very good comedy bookers in smaller markets booking their club comedians on local shows. But what I’m talking about was the case when I worked in NYC and LA. The television comedy bookers would call the comedy club bookers to set up showcases to audition comedians. Both were full time jobs.

Okay, let’s get back to starting out…

If you were booking shows at a small club (think bar or local social club) I wouldn’t plan on quitting your day job just yet. To make it a career, you should think about putting together a network of clubs running shows on different nights to earn a regular income for yourself and the performers. I know large talent agencies (bookers) that started this way. The different networks would be separate “tours” and each club would be charged a fee that would cover pay for the comedians and the talent booker.

How much? Again, it would depend on the market and size of the club.

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Starts Saturday – August 6, 2016

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Meets 3 Saturdays from noon to 4 pm – space limited to 10 people

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On Wednesday – August 24 at 7:30 pm

For info and to hold your space visit TheComedyBook.com

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For a VERY small example that goes back MANY years ago, I had four bars in four different towns within a couple hours driving distance from each other that did comedy shows on “off nights.” This meant they didn’t want to compete with established clubs that were doing shows Thursdays through Saturdays, but also wanted experienced comedians (not open-mics). I’d put together a “tour” of Sundays through Wednesdays at these clubs and book two comics – an opener and headliner. Each club paid $300 per show plus accommodations and a meal for both comics. Again, this was a long time ago and dollar figures have changed, but that was an acceptable asking price given to me by friends working at more “established” Midwestern booking agencies.

For each show the headliner was paid $200 for a 45-60 minute spot and the opener $50 for 10-15 minutes. I kept $50 per show for booking the comics and taking care of the arrangements (contracts, making sure they knew how to get there, where they were staying, etc…). So for four shows a week, the headliner made $800 and the opening act $200. It doesn’t sound like much, but remember these were not established big-name clubs. They were places to “start.”

The headliners were normally “feature” or “middle” acts at the major comedy clubs on weekends and openers were just moving from the open-mic scene and into doing paid gigs. All were glad to have the work and would contact me on a regular basis saying they were available to do the clubs again (and again, and again…).

$200 bill

As the talent booker I earned $200 per week. Not enough to be considered a full-time job, but if I had continued and eventually ran five of these tours every week, that would’ve been $1,000. Quite a few talent booking agencies started this way.

Again, that is just a very small example of how you might want to start.

Depending on your experience and networking skills – which are majorly important in this biz – you could look into booking comedians for the college or corporate markets. I consider these more lucrative than the clubs and have experience doing both. But to keep this from continuing for pages and pages, I covered these topics in my book Comedy FAQs And Answers. Here’s the link on Amazon.com.

How you would go about getting into these markets depends on your experience and connections (also very majorly important in this biz). You could jump right in – or look for a job or internship with an established college agency or event planner to learn the ropes. Eventually you might find you have a great job with them or could branch out on your own.

As I mentioned at the beginning, this can be a very rewarding and fun career. But just like any other business there are surprises around every corner. Some of these you’ll inevitably have to deal with if you do this long enough include last minute cancellations (by both club owners and talent) and comics that don’t think they’re paid enough and club owners who think they’re paying too much. These are only a few examples that every talent booker has dealt with at one time or another. I don’t want to be a downer, but keep your people skills sharpened and ready to use at any time.

But the one thing I want to say is that a lot of success in this crazy business depends on your reputation.

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I’ve known talent bookers in the past that thought they were meant for the stratosphere of “big business,” only to be out of the business completely because they were rip-off artists and taking advantage of the comedians. What goes around usually comes around.

In other words – keep things honest.

One way to ruin a career as a talent booker is to be caught “double-dipping.” I had no idea what this meant until a good comedian friend I was also managing told me I was doing it!

While booking the club tour mentioned above, I scheduled one of my comedian clients. My contract with him as manager paid me 10% of his income for all bookings. But each of these clubs was also paying me $50 per show. That meant I was taking an extra $20 from the total show cost that should have been paid to the comedian I was managing. In other words, he would’ve only made $180 per show.

I wasn’t doing that with the other comedians.

I was being paid by two different sources for the same job, but only when the comedian I managed was playing the club. That’s called double-dipping. When he pointed it out I felt… well, “duh.” It was a good business lesson and why I’m pointing it out to you. It’s better to learn from someone else’s mistakes before you make them on your own.

I kept my pay from the club and made sure the comic was paid his full $200 per show.  After all, since I was his manager, it was important both his career and income continued to grow.

Some talent bookers still try this and need to be called out for taking advantage of newer talent hungry for any paying gigs they can get. But when it “comes around” and the comics are in demand for attracting bigger audiences and making more money for club owners, the “double-dipper” is the last talent booker they would ever work for again.

So my final bit of humble advice (is there such a thing from me?) is to start small – if you’re planning to book comedy talent on your own. Just like the comedians do with open-mics, check out the local scene and get some experience. Get to know the comedians and what they do (example: are they family friendly or x-rated). Schedule a fundraiser or benefit show. Network with club owners to see if they would be interested in a comedy show with you as the talent booker. There might also be local business parties or special events that would like entertainment. You’ll have to network to find out.

shut-up-and-take-my-money-300x225And don’t be afraid to ask to be paid. Freebees are good to get your name out and make contacts, but you’ll never quit your day job doing that. When my first business partner (hey buddy if you’re reading this!) approached our local bar and proposed a weekend comedy show, our idea was just to get stage time for ourselves and our comedian friends. We were shocked when the owner offered to pay us $150 per show. Yeah, we took it – and it became a launching pad for much bigger things.

If you’re lacking in experience, connections or anything else that might hold you back, search out talent agencies and event planners and see if there are any jobs or internships available. It would be starting at the bottom – just like going at it on your own – but the learning process could be the launching pad you’re looking for.

Have a comment? Please use the form below.

Thanks for reading and as always – keep laughing!

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Dave Schwensen is the author of How To Be A Working Comic: An Insider’s Business Guide To A Career In Stand-Up ComedyComedy FAQs And Answers: How The Stand-Up Biz Really Works, and Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers.

For details about upcoming comedy workshops at the Chicago, Cleveland and Tampa Improv Comedy Clubsprivate coaching by Skype or phone, and to receive our bi-weekly newslettervisit www.TheComedyBook.com

Copyright 2016 – North Shore Publishing.

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